• Led Bosch & Siemens connected home appliances' ecosystem growth strategy with retailers and partners in the emerging markets with 20+ countries.• Created regional communication strategies & led projects to increase sales and brand awareness through CRM activities with Customer Service, Sales and Marketing teams.• On-boarded existing global smart home partners of BSH Brands (Google, Apple, Samsung etc.) and new local partners into the ecosystem to enhance consumer experience and increase mobile app retention.• Improved the value proposition of connected appliances by managing new mobile app features demand process and active follow-up of their status with Global D2C team as well as supporting partnerships.• Managed partner marketing activities in the region together with local marketing and brand teams, tracked performance of the actions and represented the region in global meetings.

•Executed the growth strategy of Huawei's Mobile products for region EMEA by onboarding 30+ partners into newly created mobile ecosystem.•Established and managed long term partner relations and supported partners during technical integration process.•Facilitated efficient coordination between product and development teams to generate the solutions throughout the project.•Collaborated with marketing team to create co-marketing campaigns with the partners to generate leads and increase partner performance in the ecosystem by using Huawei Ads.•Tracked partner performance and analyzed consumer insights to develop better localized ecosystem in the region.•Supported localization of mobile services and its content for Turkey.

▪ Support Turkey R&D Center to manage new technology partners and help enhance its relationship with university and industry partners and government authorities. ▪ Analyze the academic resources and find the best resources with which collaborations can be established.▪ Engage researchers to comply with internal project application process and partner engagement policies.▪ Support to create and develop R&D's Brand Strategy through Employer Branding activities ▪ Analyze & manage cooperation opportunities with University Career Centers and Agencies ▪ Build & maintain communication & long-term relationships with top tier universities