I am a "Dream Big' strategic marketing leader who likes to push the boundaries of what’s possible in order to transform dreams into integrated marketing strategies and tactical marketing programs. With over 15 years of experience in B2B, SaaS marketing, consumer understanding, segmentation, agile transformation, go-to-market, demand generation, lead generation, brand commercialization, pricing strategy, value propositioning, disruptive thinking, and digital marketing, I am passionate about creating a holistic state-of-the-art customer journey with B2B and B2C international perspectives.My mission is to cultivate a culture of innovation and champion growth through analytical excellence. I have successfully launched three challenging products in two companies that had been tried before without success, thanks to my well-built consumer journey, strong cross-functional and stakeholder management skills, and actionable consumer, customer, and shopper insights. I have also established and implemented agile market research and AI methodologies to deliver real-time and better-adapted consumer insights with shorter timelines. My engaging leadership style has been always positively recognized by my teams and partners for delivering high-impact results.Working in different countries engendered a great understanding of different cultures and the importance of cultural awareness in business. Giving back to our society is a significant fuel for me! That’s why I enjoy sharing my experience and inspiring new generations about Innovation and Ecommerce at BA courses as a guest tutor. I am a jogger who achieved half marathon 6 times and participated in donation runs for several NGOs. Connect me if all these sound interesting