Managed communication with the online community while taking steps to improve the numbers and maintain engagement. Provided technical assistance such as camera operation and postproduction editing.Successes included: *Social Media Engagement: Revamped social media protocol to include more efficient and relevant information for the consumer by using market research tools such as contests and surveys to engage the online community while collecting information to help tailor our engagement to our specific demographic. Engagement was improved by approximately 30% within the first quarter.* Technical Support: Provided B Roll Camera support as well as postproduction editing advertising, working to create an online presence through regular communication and public engagementhttps://www.youtube.com/user/208Entertainment/about

Communications Specialist | Peel Halton Workforce Development Group | May 2017- PresentManaged all communication with the online community while taking steps to improve social media metrics, and maintain engagement through content creation. Lead and executed all video production, including hiring staff, facilitated training, and managed the Creative Services budget. Authored all press releases, successfully planned and implemented 7 hiring events within the first quarter, provided communications support and approval for all external communications, and cultivated media engagement.Successes Included: Improved social media following and engagement by 60% in the first 2 quartersCreated and curated regular digital content which garnered an 80% increase in engagement Hosted 6 webinars with 250+ attendants

Adrenaline Athletic Club is a health and fitness studio serving over 400 clients, specializing in athletic training, rehabilitation, wellness education, and trend-setting fitness approaches. Develop, implement and evaluate the annual internal and external communications plan.Supervise the development of engaging online content. Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communication and marketing activities. Manage the development, distribution, and maintenance of all print and electronic material including, but not limited to, newsletters, brochures, and the website. Web page management—ensure that new and consistent information (article links, stories, and events) is posted regularly. Track and measure the level of engagement within the network over specified time periods.Coordinate and organize annual meetings that engage the network's audiences.Manage and increase all media contacts.Write all press releases.Facilitate and provide mentoring for all executives who require on-camera and print media training.

Robert Kennedy Publishing was the largest Canadian distributor of health and fitness publishing, including Oxygen Magazine, Muscle Mag, and the New York Times Best Selling Author of Eat Clean Diet.Work closely with all levels of management to communicate business requirements in addition to managing the expectations and sharing informationPlanning and executing internal and external events that involve multiple stakeholdersResponsible for managing marketing collateral development on strategy as it pertains to brands and sub-brandsResponsible for a graphics team of 10+, in addition to photographers, and editorial assistantsWork with the Legal Department to ensure all content is compliant with standardsManagement of project process and resources inclusive of schedules and budgetsAttend and contribute to weekly creative meetings to ensure that the brand remains fresh and relevant Lead post-postmortem communication meetings and provide recommendation for critical improvementsProduce sizzle reelsLead content producers in the creation of print, video, and email marketing materials to activate, retain, and educate audiences.

Served as a liaison between the Minister of Social Services and the media. Worked with policy makers to address the needs of the constituents by authoring speeches, which were read in Legislation.Successes included:>Media Monitoring & Social Media Engagement: Consistently monitored relevant subjects published by all forms of media locally, nationally, and internationally. >Created a weekly spreadsheet, which assisted in establishing a clear picture for the Minster about the issues he should address and also avoid>Media Coaching & Event Planning: Successfully planned 19 events including, ribbon cutting ceremonies and press conferences. My duties included: sourcing locations, approving print detail before submitting to the Deputy Minister for final approval, writing speeches, approving wardrobe, and stage management.

Sportsnet is a specialty sports network distributed to 9+ million households across Canada and comprised of 4 regional sports channels, two national television services as well as radio, print, online, and mobile platforms.Responsible for creating, producing, and supervising the editing of segments of 3 different programsWorking in close collaboration with the Director of Operations, assisted in the solicitation and negotiation of key rights to the broadcast rights of the NHL, NFL, NBA, PGA Tour FIFA, English Premier League Soccer, as well as various independent productionResponsible for the creation, implementation, and quality assurance of the Independent Producer Guidelines, which is comprised of graphic detail, broadcast standards,legal guidelines and technical guidelines. Closed Captioning schedule and budget management.Previewing new potential programming and providing recommendation and feedback to senior management team.Principal for quality assurance of current programming as it pertains to the CRTC and brand management Principal liaison between Rogers Sportsnet and current and potential independent producers.