Gregory Brey Email & Phone Number

The Cybersecurity and Infrastructure Security Agency (CISA) defends against cyber and physical threats and collaborates to build more secure and resilient infrastructure for the future.Greg works in external affairs and touches all parts of CISA. He currently manages CISA social media accounts and contributes to various digital campaigns, events, and content. - Manage and maintain CISA social media strategy, content, and engagement- Spearhead event marketing for the President's Cup and the National Cybersecurity Summit- Act as a liaison across the agency to pull out stories and maximize exposure

Alexandria, Virginia, Us

Solar Energy Trade Shows, LLC (SETS) plays a pivotal role in supporting the rapid growth of the U.S. solar industry, significant job creation, and increased energy independence. SETS produces the largest energy event in North America. All proceeds go back to the parent associations, the Solar Energy Industries Association (SEIA) and the Smart Electric Power Alliance (SEPA)Greg was promoted to Senior Digital Marketing manager after growing the media partnership program over 20% each year, managing new aspects at North America Smart Energy Week that directly impacted revenue.• Lead over $1.3 million in trade via media partnerships with over 30 companies such as IEEE, Utility Dive and others.• Create and analyze the results for over 400 advertisements placed annually. • Develop annual media plan, including the annual media budget.• Communicate on behalf of the organization as the main point of contact for press at all 13 Solar Power Events.• Produce the Podcast Lounge at North America Smart Energy Week, resulting in additional revenue and exposure.• Work alongside senior leadership to overhaul our analytics program utilizing Qualtrics and Tableau to find creative solutions that lead to an increased net promoter score.• Manage the webinar process, which includes setup, marketing, and hosting in front of hundreds of live attendees.

Alexandria, Virginia, Us

Greg was promoted to a Digital Marketing Manager and shifted his focus from social media marketing to media and press engagement. The new role focused heavily on media partnerships, content promotion, and digital advertising placements. Greg was responsible for over 300 advertising placements on an annual basis. This includes developing the creative, working with a graphic designer to design the ad, and using Google Tag Manager to analyze the impact of each placement via Google Analytics.• Lead over one million dollars in trade via media partnerships with over 30 companies such as IEEE, Utility Dive and others.• Formed new partnerships in key growth areas, such as smart home & energy storage, to drive attendee and exhibitor growth by showing the integration with solar energy.• Directed online advertising and retargeting strategy, which directly influenced more than 400 registrants for Solar Power International.• Enhanced mobile app experience by adding new features, resulting in 8% more downloads and increased app-use time.• Utilized digital tools such as Wordpress to edit website content, Leadpages to develop landing pages, Google Analytics, and Pardot for email marketing.

Alexandria, Virginia, Us

Greg was hired to bring the social media marketing in-house. He quickly took the reigns behind the social media channels and delivered unique experiences for attendees at events. Greg implemented the groundwork for retargeting ads and analytics reporting. • Manage all event social media platforms, including Facebook, Twitter, LinkedIn and Instagram.• Initiated the social media strategy development, resulting in an increase of key metrics like increasing organic followers by 26%, and the total digital audience by more than 13%.• Designed and wrote various pieces of content for websites, email newsletters, advertisements, and social media.• Curate relevant content to increase attendance and engagement with our partners and sponsors.• Create and manage messaging for the mobile app.• Oversee the design and development of a mobile app which included coordination between multiple vendors.• Develop event marketing campaigns, including online ad spend.

Milwaukee, Wi, Us

Keystone Click is a digital marketing agency that provides the online tools and resources to help businesses grow. Services include website design, development and digital marketing.Greg helped lead the digital marketing services, resulting in a doubling of staff in three years due to growing demand. Services included digital analytics, search engine optimization, website design and development, content marketing (whitepapers, blogs, email marketing) and more. • Managed website design, development and strategy projects for over 50 websites.• Advised client direction for digital campaigns by utilizing insights from analytics.• Created and executed content strategy, including social media, email marketing and more.• Lead and trained the marketing team, resulting in increased AGI.• Implemented effective SEO and PPC campaigns.

Master Of Arts - Ma, Communication

Bachelor Of Arts (Ba), Public Relations, Marketing