Brand Manager
CurrentMaximize visibility and profitability by directing a complete overhaul and re-branding initiative. Work closely with C-suite, executive teams, and cross-functional marketing experts on innovative strategies. Secure a competitive positioning and align the company for successful brand launches by researching the current market and competitor activity. Utilize intel to provide insight and feedback to product development teams. Appeal to target audiences and optimize revenue by supervising all creative and logistical elements of influencer marketing strategies and high-impact media campaigns.• Grew Google reviews from a few hundred to 11K+, providing timely responses; executed an action plan to collaborate with all departments, assess call strategies, and train teams on collecting reviews and navigating platforms including Trustpilot, Podium, and BBB, among others.• Sustained a 4.8 rating for the last year; generate monthly reports for all depts.• Accelerate growth and ongoing improvement by interpreting customer feedback and assessing engagement metrics, using findings to enhance products and strengthen marketing approaches.• Contributed to an increase in the close rate from 46.28% (2021) to 58.59% (2024) by assisting with retargeting ads and email marketing strategies to obtain qualified leads.• Produce on-brand visuals, promotional materials, email campaigns, and social media content; design creative slides, PowerPoints, and slide decks to support sales, marketing, HR, and the CEO in branding initiatives.• Support the lucrative launch of new products by preparing sales and digital marketing materials, as well as product videos.