I leverage over a decade of industry experience to deliver tailored growth strategies that drive success. Specializing in a data-driven approach, I focus on optimizing the digital marketing funnel, from customer acquisition to retention. Core Areas: -  Conduct in-depth market research to identify growth opportunities and trends.-  Design and implement multi-channel digital marketing campaigns.- Optimize SEO/SEM strategies to increase organic reach and conversion rates.-  Develop and provide guidance to execute social media campaigns to boost brand awareness and customer engagement.-  Analyze key performance indicators (KPIs) to refine strategies and ensure ROI.- Collaborate with cross-functional teams to achieve business objectives.- Create compelling content strategies that resonate with target audiences. Skills: - Digital Marketing- Growth Hacking- SEO/SEM- Data Analysis- Content Strategy- Social Media Marketing- Customer Relationship Management (CRM development)- Website Development - Website & Youtube MonetizationSkills and Services- B2B Lead Generation - Affiliate Networks- Website & Campaign Audit- Performance Marketing Funnel Optimization & Automation- Business Automation and Process Management- Business Digitization - Team Trainings and Upskilling- CRO management - Measurement & Advanced Analytics Setup (Google Analytics GA4, Web Enage)- App Analytics beyond Firebase (Adjust, AppsFlyer)- App Audience Engagement (MoeEngage, WebEngage)Want to discuss more drop me an email at : Ghulamjilanikothari@gmail.com

Helped Hobnob Grow from 21.0 million annual digital sales to 43 million annual sales.4 events stock out success with offline sales - - Ramadan Eid - Bakra Eid - Mother’s Day - Independence Day - ‘23-‘24 Achieved highest sales of 18K cakes in 3 days on Eid delivering a ROAS of 35X against advertising & marketing.

• Led branding, content, and visibility efforts for Amica Solar Energy in Pakistan.• Collaborated with SEO team to improve website ranking, securing a top 20 listing on Google.• Enhanced lead generation quality through area-wise campaigns and CRM integration.• Initiated the Industrial Segment and Helped secure 300KW and 100KW leads

Responsible for Growth Of Coach delivering a full year sales of 2.0 Million USD in a calendar Year.Streamlining Ecommerce Sales for Menbur along with 8 stores across KSA Market driving foot fall to stores. Rosa Clara, Bridals and Luxury wear dresses, driving footfalls to the stores and getting leads for customers for their wedding while focussing on custom stitch in KSA market.

I have been instrumental in cultivating fruitful relationships with stakeholders, inclusive of clients, substantial affiliate partners, and traffic providers, essentially steering our business towards exponential growth. My contributions encompass:-Stakeholder Engagement: Fostered strong relationships with key stakeholders, effectively understanding and catering to nuanced business needs.- Performance Analysis: Spearheaded the critical task of analyzing partner website performance across diverse channels, steering strategic recommendations to optimize affiliate programs grounded on multifaceted data sources.- Strategic Recommendations: Identified and integrated a new affiliate network, a move that bolstered business growth and enhanced client efficiency by a substantial 20%.- Financial Management: Took charge of overseeing financial SOPs and protocols from an external vantage point, ensuring stringent adherence to budgetary confines and timely financial settlements.- Partner Education: Facilitated the rapid onboarding and education of 20 partners new to the affiliate landscape, enabling a seamless collaboration with our clients within a span of two months post new client acquisition.- Strategy Implementation: Designed and executed a potent affiliate strategy, realizing a 12% surge in affiliate-driven traffic and a remarkable 21% uptick in revenue within a single quarter.- Program Expansion: Revitalized the client partnership program, expanding it to encompass over 50 new partners while enhancing key performance metrics by 8%, and program efficiency by 20%.- Revenue Generation: Catalyzed a revenue influx exceeding $100,000 through judicious partnership optimizations, and escalated revenue growth by 57% by onboarding pivotal new partners, all within the initial three months of my tenure.Guided by a visionary approach and a commitment to excellence, my role is defined by ceaseless growth and the relentless pursuit of optimization

I was pivotal in establishing five digital business units, which became the nexus of innovation for Groupm Pakistan achieving the heights of success in market, while translating global strategies into local market triumphs. Groupm Pakistan became a 55% market share player within the digital industry while capitalizing on the strategies and inputs across 5 departments focusing on Power of One value by Groupm. How my journey looked like:Innovation Catalyst:I spearheaded the creation of business units, turning them into innovation hubs that transformed global strategies into local successes, significantly enhancing the local advertising landscape.Cross-Functional Leader:I fostered a culture of excellence, nurturing a team that epitomized efficiency and innovation, thereby ensuring seamless execution of tasks at the highest standards.Programmatic Visionary:I exhibited prowess in developing bespoke account-level programmatic roadmaps, a cornerstone in delivering unparalleled value to our clients and fostering growth.External Liaison:As the face of GroupM, I built invaluable partnerships with stakeholders, offering deep market insights while championing the latest technological advancements.Business Management with CRM tools: Conduct tailored training sessions for GroupM staff to ensure high adoption rates and effective use of Salesforce for daily tasks and strategic planning.Data Quality Management: Implement strict data entry and maintenance protocols within Salesforce to ensure high data quality and reliability for analytics and reporting.Lead and Opportunity Management: Utilize Salesforce's lead and opportunity management features to track potential new business and manage the sales pipeline efficiently.My role was characterised by a dynamic approach to leadership and a strategic vision, leaving a legacy of unprecedented growth and innovation at GroupM.

Here, I consolidated Group M’s total digital investments towards programmatic and confirmed growth, diversity. I've consistently driven growth, fostered client relationships, and delivered strategic excellence. My passion for storytelling, strong organizational skills, negotiation acumen, and ability to thrive under pressure have been pivotal in my success. My role and achievements include:Marketplace Partnership Steward:I took it upon myself to nurture and fortify our marketplace partnerships, overseeing precision activation from inception to store management. My aim was to empower brands to deliver outstanding performance and robust growth.Digital Economic Development Trailblazer:In my role, I also championed digital economic development, closely monitoring progress in collaboration with industry stakeholders such as Daraz, Google, Facebook, Tiktok, and Snack video. This involvement was pivotal in shaping the future of digital in Pakistan.Client-Centric Excellence:My role revolved around getting intimately acquainted with our clients' needs and media investments. I've been passionate about identifying opportunities to maximize and enhance the media strategies, positioning Groupm's Digital Proprietary media as a principal digital business partner that offers one window solution to cater their business needs and outcomes. Strategic Vision:My strategic approach to client accounts is designed and executed to align seamlessly with our clients' business objectives and strategies. I've consistently delivered strategies that drive tangible results.Financial Acumen:One of my key responsibilities has been developing the scope of work, considering financial implications and budget requirements. Negotiating terms of business to optimize account profitability for XAXIS has been a core aspect of my role.P&L Management:Proactively cultivated opportunities for income streams, managed the P&L, ensuring the delivery of agreed budgets & maximizing profitability.

As a Business Manager - XAXIS , I undertook a significant endeavor by leading the successful launch of an international programmatic proprietary business (XAXIS) into a new market (Pakistan). The outcome was truly exceptional, with eight clients won over within the inaugural year. This accomplishment underscores my commitment and establishes me as the driving force behind this initiative on the ground.Throughout my career, I've exhibited an unwavering commitment to excellence and a unique ability to transform challenges into opportunities. My professional landscape is characterised by dynamic environments where innovation and strategy converge to yield tangible results.My skill set encompasses various facets of business management, and I have a genuine passion for exploring new frontiers and expanding our horizons. Building and nurturing relationships, both with clients and within teams, is at the core of my approach, fostering collaboration that fuels our collective success.As a Business Manager at XAXIS, one of the core jobs was dedicated to pushing boundaries, delivering exceptional results, and making a lasting impact while managing SOPs and compliance for Groupm Properitiary. Helped Groupm Pakistan setup a complete business automation tool called: Sales Force Custom Configuration: Customize Salesforce to align with GroupM's specific workflow, including custom fields, objects, and layouts that cater to media buying, planning, and client management needs.Campaign Management Integration: Integrate Salesforce with campaign management tools to track performance metrics directly within the CRM, enabling real-time insights and decision-making.Client Relationship Tracking: Utilize Salesforce to maintain a comprehensive view of all client interactions, histories, and preferences to enhance client service and personalised communication.

I proudly drove outstanding performance across Unilever's entire digital portfolio. Here's a glimpse of my key achievements:Exceptional Business Management:I managed a substantial $1.0M business for Unilever, and the results were nothing short of remarkable. I achieved a record Return on Marketing Investment (ROMI) of 38%, setting a new standard for digital excellence.Team Retention and Growth:My leadership was instrumental in maintaining a 100% team retention rate, and I'm proud to have fostered a 400% team growth within 24 months. This growth not only reflects my dedication but also the team's trust and commitment to our shared goals.Unprecedented Recognition:During my tenure, Unilever provided a review ranking of 4/4 for its digital business. This recognition marked a significant milestone for Unilever's digital efforts, and I was honored to be part of this exceptional year.Key Performance Highlights:Tech Import and Transformation: I spearheaded the localisation of an international ad formats, we implemented the first custom scratch-able digital billboard with cross screen adaptability.Buying Efficiency: I strategically blocked 28 local platforms, achieving an outstanding 84% Share of Voice (SOV) on premium inventory for the crucial month of Ramadan. This resulted in a remarkable 28% ROMI and cost efficiency compared to the market in just one month.Innovative Tech Integration: To drive digital economic growth, I introduced custom branded canvases with YouTube Videos converted to ads through Adserver (Sizmek) API integration. These ads were optimized based on Cost Per View (CPV) metrics, resulting in consolidated video views on Unilever's YouTube channel.Consistently Exceeding ROMI Targets: I consistently delivered exceptional results, achieving a 43% ROMI in 12 months against a challenging KPI of 30% ROMI for the full year. This success showcased my ability to consistently exceed expectations and drive significant returns on investment.

As a Senior Media Planner at Nestle, I've had the privilege of leading Nestle's digital transformation journey in collaboration with Wavemaker, establishing Nestle's Digital wing. Here, I outline key accomplishments and the brands I've worked with:Team Expansion and Leadership: I launched Nestle's Digital wing, scaling the team from inception to 16 skilled professionals in three months. My role as a Digital team lead built a cohesive, high-performing team.Digital Best Practices: I deployed industry best practices for Nestle's digital campaigns on Facebook, Google, and various Publishers, optimizing Nestle's digital presence.Always-On Strategy and Cost Savings: I implemented an always-on digital strategy for brands like Nescafe Pakistan, Cerelac, Nido1+, and more. Using the P4A approach, we achieved a remarkable 21% cost savings in the first six months while maintaining exceptional delivery scores.Key Brands in My Portfolio:• Nescafe Pakistan• Cerelac• Nido1+• Nido Mission Nutrition• Nestle Kitchen• Nestle Nesvita• Nestle Actiplus• Nido Mission Nutrition - Milkpak Yogurt• NesfrutaKey Performance Indicators (KPIs):• Planning Efficiency: Deployed Nido Mission Nutrition Campaign "When Nani Comes Home," the most-watched video by the target audience in 30 days, with 59 million views and an ECPCV of $0.004.• Planning + Buying Efficiency: Achieved 100% brand visibility for 27 days across 14 local websites during Nido1+ launch. This raised brand recall by over 27% with a $0.87 CPM.• Website Launch: Led the successful launch of Nestle Kitchen (www.nestlekitchen.pk), with 1.1 million visitors in 37 days, 70% female and 30% male users.• Video Buys Efficiency: Deployed Fruita Vitals Documentary, the most-watched documentary with 30 million views in 45 days, achieving a $0.91 Video ECPM and $0.006 Video ECPV.

Joined Groupm Pakistan as the founding member for groupm digital, here, as a Media Planner, I activated 27 clients on Digital out of 70 traditional clients of Group M.What my day looked like:- To communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.- To build systems and protocols internally that ensure all content is optimized across all platforms and user experiences.- To help set and work towards performance indicators to increase the overall campaign efficiency.- To interact with bloggers & supervise different events.- To work on innovative banner production, work with digital story boarding and closely work with publishers to deliver the best consumer experience.- To look after the digital productions and to implement the best global practices in terms of website development, SEO, Keywords, Creatives to help increase average time on site, decrease the bounce rate, increase returning visitor hence making the consumer journey better.Brands I worked on :- Al - Karam- Shell - QFE- Shell - Helix- Kenwood- Home Age- Baby Shop- Splash- Lakhani Silk Mills- Lawrencepur- Nescafe - Chilled Latte- Milk Pak- King Chemicals- Haier Mobiles- MCB - Consumer Division

To manage the digital campaigns of Unilever, Nestle, Johnsons & Johnsons, Sanofi Aventis and Engro Corp (Middle East) accounts.To manage different categories and advertising accounts Categories Managed :1. FMCG2. Banking3. Electronics 4. Insurance 5. Health6. PharmaBrands Worked on :- Faysal Bank- Jubilee General (Corporate)- Jubilee Life Insurance.- Domex- Clean & Clear- Singer- Unilever Food Solutions (ARABIA)Platforms :- Digital- Out of Home - Radio- Cinema.Tools :- Power editor- Google Adwords - Media Mind- DFA- DFP- Google AnalyticsMajor Responsibilities : - Analytics Monitoring- Budget Controlling- Media Reporting - Media TraffickingMajor Campaigns :- Clean and Clear Digital campaign - Fair and Lovely Facewash Launch - Nesvita Women of Strength- Jubilee Life Insurance- Surf Excel Launch- Toni & Guy (FPW)- Max T20 FrenzyMajor Achievements :- Introduced the Commercial break banner for the first time in Digital Media Industry of Pakistan- Delivered the entire campaign at Rich Media benchmark CTR with a split of 70 and 30% in Standard and Rich Media banners- Delivered Rich Media Expansion rate of : 108.55 % against a benchmark of : 3.88 %- $1 : 110 Clicks PPC campaign 100% unique user clicking CTR : 0.33%- $0.04 CPC for engagement ads 210% video through rate, 88% unique user clicking CTR : 2.97%.

To Manage all the In house Digital Media Buying, Planning, Monitoring of Digital Media Campaigns.To conceptualize, plan & execute campaign centric text ads, rich media and standard banner ads for display and Facebook advertisements.To Work on story based campaigns, making a 360 degree campaign with Digital Support for a successful campaign.To Evaluate Media Campaign Performance and make Case studies on extra ordinary Digital Media Campaign Performance.To Identify and tap into new channels & platforms to optimize ROI and add revenue growth.Constantly Monitor the Digital Media Advertisements to meet the Promised KPIs At the end of Each campaign.Achivements:Achieved the highest KPI’s on Toni&Guy's Global Page.$1:90 Fans PPC/PPM Campaign, Ebm Cheers.FOC Deal for Biggest Digital Media Branding for Clean & ClearBrands Worked on :- Johnsons & Johnsons Baby Powder - Clean & Clear - Nestle Actiplus- Nestle Nesvita- Unilever Surf Excel- Jubilee Life Insurance- Unilever Fair & Lovely- Unilever Domex- Unilever Fair & Lovely Max Fairness- Unilever Toni&Guy- EBM Peek Freans Cheers- Share Happy – Carte Dor- Sanofi Aventis- Unilever Food Solutions – UFS- Rymah Rice - Middle EastMajor Campaigns Executed :- Johnsons and Johnsons Baby Powder (Display) - Clean and Clear (Display)- Max Fairness Puzzle Reloaded- Max Fairness Dream Team- Surf Excel Bucket Artist- Nestle Nesvita Women of Strength.- Nestle Nesvita Road Map.- Nestle Nesvita Nutritionist says.- Nestle Actiplus Are you Getting Enough Fiber - EBM Cheers Launch- Jubilee Faal Nikalo kismat ka haal - Fair N Lovely Face Wash- Carte D'or Launch Pakistan- E Retailing- Unlock the Look- Nutritionist Says