Responsible for eCommerce, digital marketing strategy, brand development & growth.On a mission to make SAUNA HOUSE® the top bathing brand in the United States.

Local Line is the leading ecommerce platform for farms and farmers markets. The company helps farmers, food hubs, and farmers markets sell online and optimize their order fulfillment. Companies like Chipotle Mexican Grill (NYSE: CMG) trust Local Line for sourcing regional food and produce.Chipotle’s investment in Local Line helps support the expansion of Local Line across the United States to procure local foods for Chipotle’s 3,200 restaurants.

Being in the top 1% for total funds raised, Mosi Tea became one of the top performing campaigns ever on Kickstarter. The Mosi Tea Infuser was named the top consumer product innovation at the 2022 World Tea Awards.Responsible for building a global manufacturing, warehouse, and logistics solution to deliver products to over 85 different countries.Built Mosi’s Amazon presence from the ground up which quickly became the second highest source of revenue for the brand.Helped raise a $500k seed round to scale and grow the brand.Formalized a business strategy that resulted in Mosi exceeded Q4 growth targets and profitability in its first year.Maintaining an advisory role with the company to support the CEO.

Responsible for revenue growth and defining strategy for the ecommerce art websites, canvasondemand.com, greatBIGcanvas.com and imagekind.com, that combined do over $80 million in annual revenue.Managed customer service call center supporting phone, chat, email and social support.Created and executed strategy for Board of Directors that resulted in EBITDA growth of over 40% YoY in 2015.Redesigned the mobile social web experience for Q4 holiday shopping that resulted in a 75% YoY increase in conversion rate and 95% YoY increase in revenue for www.canvasondemand.com. Grew EBITDA for division from $5.3 million to over $10 million in less than two years.Responsible for building and executing the company’s Machine Learning and Data Science strategies across divisions, creating ML solutions for image review, art curation and customer service.Responsible for identifying and managing all business development efforts and strategic partnerships, including National Geographic, Dr. Seuss, Getty Images, Commander Chris Hadfield and more.

Maintained aggressive sales growth targets while helping lead the acquisition of CafePress Art Division by Circle Graphics for over $30 million dollars.Grew overall topline revenue by 19% by focusing on new marketing channel growth and expanding to international markets.Far exceeded Q3, Q4 2014 revenue goals by developing cutting-edge social media marketing campaigns that produced over $4.4 million in new revenue. Launched an online DIY and lifestyle brand www.surroundyourself.com as part of an overall content marketing strategy.Worked with development and creative teams to launch the mobile version of Canvas on Demand that resulted in an over 326% YoY increase in mobile revenue.Expanded the greatBIGcanvas.com brand internationally resulting in a 46% YoY revenue increase in Canada and 112% increase in Australia.Developed and built a social media program that ranked Canvas on Demand as having the second highest number of Facebook fans for all ecommerce art seller, ahead of industry leaders like Saatchi, Sotheby’s, Christie’s or Getty Images.Worked closely with finance team to develop cohort analysis to monitor lifetime value of customer base across all art brands.

Helped grow combined topline revenue of all brands by over 29%.Led a team of eight creative and marketing professionals and was responsible for maintining the overall brand marketing strategy, identity and brand voice for three fast-growing eCommerce art websites.Defined and executed a marketing strategy which resulted in a 98% annual increase in total revenue for greatBIGcanvas.comAlmost six months prior to the holiday shopping season, strategized and developed an entirely new Q4 marketing strategy that would eventually lead to a 46% increase in revenue from late November to early December. The strategy also resulted in Black Friday 2013 having a 236% YoY single day increase in topline revenue. Partnered with shopsocially.com to grow Canvas on Demand's Facebook fan base from 6,000 to over 750,000 in under a year.Identified significant deficiencies with our existing email marketing platform and migrated to a new provider (Bronto) resulting in 20% improvement in email open rates.

Managed a team of marketing professionals and was responsible for all marketing and communication efforts for the Lulu brand in nine different international markets Produced copy for website, blog, social media and other marketing channelsAnalyzed customer usage, market trends and competitive offerings to report to Lulu executive team and board membersDeveloped the Go-To-Market strategy for five new Lulu international stores launching Q3 2012 In 2010, doubled overall annual revenue from electronic marketing efforts with a 151% single day revenue increase over 2009’s Cyber Monday campaignManaged a 51% increase YoY in 2011 from email marketing campaigns, bringing in over $7.5 million dollars in net sales across eight international markets

Established and managed the overall agenda, budget and strategic vision for Duke alumni technology and web servicesManaged all aspects of digital technology and electronic marketing for over 150,000 Duke alumni worldwideWorked with departments across Duke, including the President’s Office and Duke Magazine, to develop technology products and marketing campaigns used throughout the UniversityDeveloped and maintained interactive websites such as www.dukeconnect.com and www.dukealumni.com Managed the Duke alumni online database and developed in-depth user segment profiles for all email marketing and fundraising campaignsGave lectures on using technology at Duke to communication and IT professionals

Co-Founder of Canada’s first and largest wakeskate brand. Wrote all press releases and marketing materials, including feature articles in numerous magazines. Helped build brand awareness in overseas markets including: Japan, Germany and Australia.

Managed electronic communications for numerous high-profile accounts that generated over 4 million dollars in annual sales. Clients included: all Conde Nast publications, including Wired, Vanity Fair, Vogue and GQ, all Ziff Davis Publications, including PCMag, BMG/Columbia House, and Mandalay Bay Hotel & Casino.

Taught freshman students English and computer skills at a well-respected High School in Sapporo, Japan. Maintained a “Call classroom” with twenty-four client computers on a Local Area Network. Assisted with live Internet broadcasts between Japanese and American High Schools. Gave government-sponsored lectures entitled “Teaching Using Technology” to Japanese Educators and Sapporo City Officials.