With a new qualification in psychological theories of mind comes a new perspective on marketing paradigms. I see this ‘next normal’ way of life as a unique opportunity to apply my new depth of knowledge alongside my extensive professional experience and help brands find ways to do better. My global career to date has immersed me in the worlds of charity, conservation, construction, education, entertainment, fintech, gift experiences, healthcare, hospitality, insurance, investments, pensions, pharmaceuticals, property, publishing, recruitment, software development, travel, utilities and wealth management. But human behaviour follows universal key principles that can be understood within every industry context. A little strategy goes a long way and saves a lot of wasted effort.I currently have some limited availability to take on new clients with an appetite for change - which starts with a Zoom call these days…