George Karabelas Email & Phone Number

Athens Greece

Executive Director at Green Properties. Green Properties is a company dedicated in design, construct and develop real estate residential projects.Executive Director at Lux and Easy. A new aparthotel experience. Featuring apartments with cutting-edge technology, minimal design & eco-friendly approach at affordable pricesExecutive Director/ Board Member at 362 Grocery Stores. 362 Grocery is a new concept of super market stores combine retail exposure and e- shop platform. Board Member at G-Logic. G-Logic has advanced integrated IT solutions and buildtracking systems.Furthermore I am General Secretary of the British Hellenic Chamber of Commerce and Board Member in the Alumni Association of the American College of Greece.

Athens

Executive Director / Member of the board of 362 Grocery Stores. 362 Grocery is a new concept of retail convenience stores combine retail exposure and e- shop platform. Strategic Marketing Director in Neon Energy. Neon Energy is a company providing energy saving products and solutions covering the fields of LED Lighting - supplier ALUMINUN - manufacturer & supplier HVAC .

Media Strom is the leading company in Greece in bed mattresses and sleeping products industry. Responsible for developing annual marketing and communication strategy for all the channels.(Retail, Wholesale, Hotels, Key accounts, Exports) Develop the product range per channel. Re examine commercial policies and Budgeting per channel.Create E-shop. Develop business Intelligence. Develop distribution channel.Develop private label products for Praktiker and other key accounts.Develop re branding project for the 110 stores of the network.Create the customer journey and develop the retail thinking of the Brand. Furthermore for 2016 I was Strategic Marketing Consultant for Plaisio.

Athens

Marketing consulting in Druckfarben-Kraft paints (2013-2014)Responsible for developing annual marketing and business development strategy for Kraft Paints.Introduce a new product line for Leroy Merlin, Makro and Jumbo. Develop new product categories for DIY customers.Organizing sales & marketing activities in Lamda Development centers (The Mall, Golden Hall, Marina Flisvos, Mediterranean Cosmos)as outsourcing consultant.

Athens

Building Brand Identity for the brands Kotsovolos, Electroworld,Support 360, Radio Athinai, One Way.Responsible of all product categories’ Marketing plan and strategy, creation, adaptation and implementation.Communication strategy readjustment and formation.Media plan – Media strategy formation. Advertising agency briefings. Adv. Programs evaluation against predetermined kpi’s. Market trend analysis and monitoring of the competition.Developing trend and consumer promotions. Participates in the set-up of commercial operations in collaboration with the Commercial force regarding merchandising policies and promotional plans. Initiation and analyzation of consumer and market research data, regarding consumer needs, brand awareness, competition and customer satisfaction. Control of P&L statement. Responsible for all ATL and BTL promotional activities. Sales monitoring and contingency plan creation – if needed.Translation of strategies into annual & mid-term plans & programs. Organization of PR events and activities. Lobbying, corporate affairs. Developing the branding and merchandising concepts and the customer journey for the stores. Developing social media strategy.Internal communication.Participates in the Dixons PR and marketing network. Participating in marketing projects in the other retail chains of Dixons Group.Curry's in UK. Elkjop in Nordics. PC City in Spain. Unieuro in Italy. Electroworld in central Europe.

- Responsible for the operation of the stores and the implementation of the company’s commercial policy- H/R: Hiring, training, evaluation- Sales Objectives: Participation in corporate goals setting, tracking, corrective actions, proposals for commercial policies and marketing activities launching.

- Responsible for the implementation of marketing strategy. Supervising marketing activities in the stores.- Special Project: Developing marketing and sales activities and special promotional offers for the stores of East Peloponnisos.

International M.B.A.

Bachelor Of Science In Business Administration

Major in Marketing Management