• Develop and implement strategies to achieve revenue targets• Oversee all marketing content, ensuring alignment with style guides and editorial policies• Aim to increase sales, donations, volunteer engagement, partnership opportunities, and overall awareness of Nashville Ballet through diverse marketing channels• Manage the purchasing and placement of diverse advertising mediums

• Responsible for the creation and launch of two (2) new digital media platforms serving hospital healthcare professionals• Sourced freelance contributors for written articles and short-form videos featured on website, e-newsletters, etc.• Instituted a social media strategy for HCP’s under-utilized accounts that saw significant growth and engagement within 30 days, highlighted by an increase of followers on Instagram (+42%) and LinkedIn (10%) • Hosted Executive Interview video series used across HCP digital platforms and mediums• Support primary corporate mission of connecting healthcare providers and suppliers through industry-specific educational meetings and conferences

• Member of Senior Leadership Team that oversaw the revitalization of dormant facility and resurgence of NASCAR in DMA resulting in +$7.6M in ticket revenue and sold-out Cup Race in 2021 • Developed and executed brand initiatives (#NASHCAR), content strategy, and earned & paid media including buying of tradition and digital mediums • Actively managed digital content teams resulting in 400% YoY growth in engagement, the launching of new social channels, and oversight of influencer marketing campaigns garnering +10M impressions• Leveraged consumer/fan data and insights from Business Analytics, Consumer Marketing teams, and other sources, to create and advance campaign strategies, offerings, and messaging• Directed outbound communication/PR efforts and the cultivation of media relationships resulting in over 5.5B earned media impressions during tenure • Dealt with media regarding scheduling of interviews, served as on-air spokesperson, and prepared leadership for media obligations and other speaking engagements • Served as point-of-contact for NASCAR Cup Series race entitlement sponsor, Ally Financial, and its activation agency, while also assisting with execution and activations for all corporate partners • Fiscally responsible in the development and administering of budgets totaling +$3M in annual expenses• Responsible for the booking of talent and served as liaison to celebrity/high-profile individuals and artists • Cultivated comprehensive relationships that established and amplified NSS’s community presence, leveraged partnerships and activations, and engaged key stakeholders • Managed relationship with official agencies of record, advertising partners, creative (graphic/photo/video) and outsourced event production teams• Liaison between facility and NASCAR for marketing, PR/communications, DE&I, and event experience• Produced marketing and promotional efforts for facility rentals, outside and special events, etc. held at NSS

• Created curriculum and instructed unique class focused on development and execution of eSports events

• Launched and maintained daily oversight of multimedia rights and campus marketing partnership focused on sponsorship/media sales that maximized the value of the university • Cultivated relationships with corporate partners locally and throughout the region, as well as, taking the lead on ideation and fulfillment process for negotiated contracts• Utilized Salesforce software to manage an approximate $600,000 book of business while continually identifying & proposing new business • Served as Executive Producer for Miami Radio Network broadcasts across both terrestrial and streaming radio • Managed relationship with multiple organizations including Van Wagner corporate HQ, Miami Athletics Department, University units and departments, and service providers

• Executive Team member that collaboratively built a new professional football franchise within the Alliance of American Football, including but not limited to sales & marketing initiatives, game day production, team operations• Developed and executed brand awareness campaign including the successful introduction of team identity in the local market within two weeks of employment start date• Introduced assets utilized league-wide, including athlete social/influencer marketing platform opendorse • Negotiated and scheduled nearly $425,000 in both traditional and digital media advertising • Launched and maintained oversight of team’s digital & social media; finished with the #1 overall viewed website, and social media platforms within the top half of teams (Instagram – 49.8K, Twitter – 40.8K, Facebook – 12K+) despite Memphis being the smallest AAF media market• Created “event stacking” model to increase brand awareness and drive ticket sales • Hired and oversaw five full-time staff including Director of Promotion & Community Relations, Social Media Manager, Videographer, Email/Digital Marketing Coordinator, Team Reporter, and 12 Street Team members• Served as liaison to Mayor’s Office and many other community partners (i.e., Memphis Tourism, Choose 901, Memphis Brand Initiative, LGBTQ organizations)

• Member of both the Athletic Director’s Operational Leadership Team and the Communication Leadership Team • Managed marketing & fan engagement, trademark licensing, video, graphic design, spirit squad staffs and interns• Brand manager for the enterprise and lines of business, and served as creative director for multimedia/digital team (i.e., video/photo/graphic design) which won a 2017 SVG/NACDA College Sports Media Award • Responsible for strategy and growth of social media platforms including Facebook (+212%), Twitter (+288%), Instagram (20.9K followers) and Snapchat, including early adoption and integration of IG Stories • Implemented and managed relationship with digital advertising agency which resulted in an ROI of 9:1 • Responsible for the contract, design/launch & management of ECUPirates.com website through Sidearm Sports• Oversaw Trademark Licensing Program which generated approximately $750,000 in annual royalties• Negotiated and managed approximately $500,000 annually in traditional media advertising partnership• Developed comprehensive marketing and sales campaigns resulting in over $7M annually in revenue• Regularly achieved football attendance average over 40,000 (+80% of stadium capacity), ranking 53rd nationally in 2016 and was highest attendance amongst “Group of 5” schools in 2013, 2014 & 2016• Responsible for attendance increases for women’s basketball (400%), volleyball (205%), soccer (200%), softball (48%), and baseball (23%) resulting in eight (8) stadium attendance records including football

• Developed comprehensive marketing and ticket sales campaigns for all ticketed sports programs while managing two full-time marketing & sales staff, part-time spirit coach, student graphic designers and three GA’s• Set all-time record for football season tickets sold in 2013 with 24% growth and constructed a single-game plan resulting in the first sold-out home football game in over a decade• Increased overall football ticket revenue in 2012 by 15% and men’s basketball season ticket sales by 15%• Created and executed BCS level marketing & PR plan for the Huskies appearance in the Discover Orange Bowl• Served as liaison with both the multi-media rights (IMG) and licensing (LRG) partners

• Created curriculum and instructed unique class focused on Ticket Sales & Operations, Negotiations & Mediation• Served as faculty member for Sports Marketing, Sports Management, and Sport Behavior classes• Oversaw visual rebranding for YCP Sport Management program and assisted with redesign of college mascot

• Member of Athletic Director’s senior level intercollegiate athletics administrative team• Appointed University Brand & Graphic Standards Manager by the University President • Established sponsorship program yielding a 94% YTD revenue increase and multi-year impact of 430% • Increased men’s basketball season ticket sales by 117% and overall attendance by 19% • Negotiated contracts including university trademark licensing management program; university bookstore management; radio broadcast partner; official home golf course for golf programs• Successfully organized RFP process, negotiations, installation and game day integration of new LED videoboards• Built first-ever athletic ticket office brick & mortar structure along with operation policies & procedures

• Increased football, men’s basketball and baseball season ticket sales during tenure by nearly 14%, 45% and 17% respectively; highlighted by single-year growth of 18% for football in 2008• Improved student attendance at football and averaged 7,000 students (equal to nearly half of student body)• Negotiated and managed approximately $450,000 annually in traditional media (trade) advertising partnerships• Oversaw independent university licensing program that generated $300,000 in annual revenue • Expanded branding efforts through the development of visual identities for facilities, redevelopment of mascot and the creation of the youth initiative, Seymour’s Sidekicks• Co-chaired and participated on numerous committees, including ADP University Relations, Game-day Atmosphere, University Traditions, University Branding & Graphic Standards, and Student Activities

• Generated $550,000 annually for football, men’s and women’s basketball through group sales• Increased men’s and women’s basketball ticket revenue by 27% and 18% respectively, and women’s basketball average attendance by 19%• Sold, organized and managed tailgate area for football which grossed an income of $50,000 annually