Greg Herring Email & Phone Number

Lebanon, TN, US

Nashville, Tennessee, US

• Develop and implement strategies to achieve revenue targets
• Oversee all marketing content, ensuring alignment with style guides and editorial policies
• Aim to increase sales, donations, volunteer engagement, partnership opportunities, and overall awareness of Nashville Ballet through diverse marketing channels
• Manage the purchasing and placement of diverse advertising mediums

Lebanon, Tennessee, US

• Responsible for the creation and launch of two (2) new digital media platforms serving hospital healthcare professionals
• Sourced freelance contributors for written articles and short-form videos featured on website, e-newsletters, etc.
• Instituted a social media strategy for HCP’s under-utilized accounts that saw significant growth and engagement within 30 days, highlighted by an increase of followers on Instagram (+42%) and LinkedIn (10%)
• Hosted Executive Interview video series used across HCP digital platforms and mediums
• Support primary corporate mission of connecting healthcare providers and suppliers through industry-specific educational meetings and conferences

• Member of Senior Leadership Team that oversaw the revitalization of dormant facility and resurgence of NASCAR in DMA resulting in +$7.6M in ticket revenue and sold-out Cup Race in 2021
• Developed and executed brand initiatives (#NASHCAR), content strategy, and earned & paid media including buying of tradition and digital mediums
• Actively managed digital content teams resulting in 400% YoY growth in engagement, the launching of new social channels, and oversight of influencer marketing campaigns garnering +10M impressions
• Leveraged consumer/fan data and insights from Business Analytics, Consumer Marketing teams, and other sources, to create and advance campaign strategies, offerings, and messaging
• Directed outbound communication/PR efforts and the cultivation of media relationships resulting in over 5.5B earned media impressions during tenure
• Dealt with media regarding scheduling of interviews, served as on-air spokesperson, and prepared leadership for media obligations and other speaking engagements

Lancaster, PA, US

• Created curriculum and instructed unique class focused on development and execution of eSports events

New York, New York, US

• Launched and maintained daily oversight of multimedia rights and campus marketing partnership focused on sponsorship/media sales that maximized the value of the university
• Cultivated relationships with corporate partners locally and throughout the region, as well as, taking the lead on ideation and fulfillment process for negotiated contracts
• Utilized Salesforce software to manage an approximate $600,000 book of business while continually identifying & proposing new business
• Served as Executive Producer for Miami Radio Network broadcasts across both terrestrial and streaming radio
• Managed relationship with multiple organizations including Van Wagner corporate HQ, Miami Athletics Department, University units and departments, and service providers

Memphis, Tennessee, US

• Executive Team member that collaboratively built a new professional football franchise within the Alliance of American Football, including but not limited to sales & marketing initiatives, game day production, team.
• Developed and executed brand awareness campaign including the successful introduction of team identity in the local market within two weeks of employment start date
• Introduced assets utilized league-wide, including athlete social/influencer marketing platform opendorse
• Negotiated and scheduled nearly $425,000 in both traditional and digital media advertising
• Launched and maintained oversight of team’s digital & social media; finished with the #1 overall viewed website, and social media platforms within the top half of teams (Instagram – 49.8K, Twitter – 40.8K, Facebook –.
• Created “event stacking” model to increase brand awareness and drive ticket sales

Greenville, NC, US

• Member of both the Athletic Director’s Operational Leadership Team and the Communication Leadership Team
• Managed marketing & fan engagement, trademark licensing, video, graphic design, spirit squad staffs and interns
• Brand manager for the enterprise and lines of business, and served as creative director for multimedia/digital team (i.e., video/photo/graphic design) which won a 2017 SVG/NACDA College Sports Media Award
• Responsible for strategy and growth of social media platforms including Facebook (+212%), Twitter (+288%), Instagram (20.9K followers) and Snapchat, including early adoption and integration of IG Stories
• Implemented and managed relationship with digital advertising agency which resulted in an ROI of 9:1
• Responsible for the contract, design/launch & management of ECUPirates.com website through Sidearm Sports

Dekalb, IL, US

• Developed comprehensive marketing and ticket sales campaigns for all ticketed sports programs while managing two full-time marketing & sales staff, part-time spirit coach, student graphic designers and three GA’s
• Set all-time record for football season tickets sold in 2013 with 24% growth and constructed a single-game plan resulting in the first sold-out home football game in over a decade
• Increased overall football ticket revenue in 2012 by 15% and men’s basketball season ticket sales by 15%
• Created and executed BCS level marketing & PR plan for the Huskies appearance in the Discover Orange Bowl
• Served as liaison with both the multi-media rights (IMG) and licensing (LRG) partners

York, PA, US

• Created curriculum and instructed unique class focused on Ticket Sales & Operations, Negotiations & Mediation
• Served as faculty member for Sports Marketing, Sports Management, and Sport Behavior classes
• Oversaw visual rebranding for YCP Sport Management program and assisted with redesign of college mascot

Radford, VA, US

• Member of Athletic Director’s senior level intercollegiate athletics administrative team
• Appointed University Brand & Graphic Standards Manager by the University President
• Established sponsorship program yielding a 94% YTD revenue increase and multi-year impact of 430%
• Increased men’s basketball season ticket sales by 117% and overall attendance by 19%
• Negotiated contracts including university trademark licensing management program; university bookstore management; radio broadcast partner; official home golf course for golf programs
• Successfully organized RFP process, negotiations, installation and game day integration of new LED videoboards

Hattiesburg, MS, US

• Increased football, men’s basketball and baseball season ticket sales during tenure by nearly 14%, 45% and 17% respectively; highlighted by single-year growth of 18% for football in 2008
• Improved student attendance at football and averaged 7,000 students (equal to nearly half of student body)
• Negotiated and managed approximately $450,000 annually in traditional media (trade) advertising partnerships
• Oversaw independent university licensing program that generated $300,000 in annual revenue
• Expanded branding efforts through the development of visual identities for facilities, redevelopment of mascot and the creation of the youth initiative, Seymour’s Sidekicks
• Co-chaired and participated on numerous committees, including ADP University Relations, Game-day Atmosphere, University Traditions, University Branding & Graphic Standards, and Student Activities

Columbia, MO, US

• Generated $550,000 annually for football, men’s and women’s basketball through group sales
• Increased men’s and women’s basketball ticket revenue by 27% and 18% respectively, and women’s basketball average attendance by 19%
• Sold, organized and managed tailgate area for football which grossed an income of $50,000 annually

Gainesville, Florida, US

Oxford, OH, US

Bachelor Of Science (B.S.), Sports Studies

Masters, Master Of Science In Sport Management With A Concentration In Sports Event Security Management