Gergana Koleva Email & Phone Number

Varna, Bg

Madrid, Es

As a member of the Harvard Business Review Advisory Council, I provide insight to shape HBR content and enrich the magazine's perspective on the wider world of management and leadership.

Develop content aimed at C-level executives for leading healthcare industry consortia, research groups, trade publications, and business media (Becker's Healthcare, Informa, HIMSS, Harvard Business Review).

Madrid / Brussels

The Vital Transformation team offers strategic healthcare communications, consultancy, and research, with a diverse portfolio of work including peer-reviewed publications, round tables, webinars, podcasts, newsletters, and social media support. We regularly organize high-level events in both Europe and the US, bringing together international thought leaders and decision-makers.The Vital Transformation network includes healthcare professionals, researchers, regulators, payers, industries, patients, and academics. It coordinates and develops projects in collaboration with the US Congress, the Innovative Medicines Initiative, the European Health Forum Gastein, The Presidency of the European Council, the Drug Information Association, MIT NEWDIGS, and ISPOR, among others.

Usa / Remote

Contributed reported and editorial content that drove the editorial vision of Cardiology2.0, an online trade publication for the medical equipment industry, aimed at cardiologists and C-suite healthcare leaders. Topics included wearable technology and devices, integrated healthcare solutions (platforms), and trends shaping cardiovascular practice.

Madrid Area, Spain

Consulted healthcare organizations and health tech startups on developing strategies for carrying out patient experience research and strengthening internal and external stakeholder communications.

Madrid Area, Spain

Colaborar en el desarrollo de la primera ruta de cuidados sociosanitarios integrados para personas con esclerosis lateral amiotrófica (ELA) en España. Investigación, análisis y síntesis de datos procedentes de entrevistas con pacientes, cuidadores familiares, profesionales sanitarios y trabajadores sociales. Utilización de métodos de design thinking y mapeo de experiencias.

Varna (Bulgaria)

Supported the University’s participation in the EU Joint Action on Health Workforce Planning and Forecasting (Work Package 7). Supported managing the University's relationships with the World Health Organization, the South East European Health Network, and the Ministry of Health in Bulgaria.

Copenhagen Area, Capital Region, Denmark

Developed and managed a multi-media project, based on qualitative research methods, aimed at elevating the visibility of patients, carers, and civil society in health systems decision-making. My functions included conceptualizing, writing and producing an advocacy film that follows the health system journeys of four European citizens, developing content for a book and microsite of personal narratives by people living with communicable and non-communicable health conditions, and conducting in-depth interviews with patients and carers to examine what is and isn't working well in national health systems from their own perspective. Co-authored WHO concept note on people-centred health services delivery.

Boston

Worked with Joslin Diabetes Center’s management team and one of its health insurance partners to develop an acuity-adjusted bundled payment model for patients with diabetes. The project aimed to improve health outcomes while lowering costs in the care of patients at high risk of diabetes-related complications. My responsibilities included interviewing clinicians about the validity of biomarker-based risk prediction models in estimating future medical costs; performing internal cost accounting for the clinic's medical and operating expenses for defined clinical pathways and levels of resource utilization; and drafting a review of the negotiation effort and challenges to launching a bundled payment model for treatment of chronic diseases in the U.S. health insurance context.The goal of this project from a conceptual and business perspective was to explore the potential for a risk-adjusted bundled payment model for diabetes as a sustainable payment strategy for other chronic diseases.

Boston, Ma

Developed concept notes for web-streamed studio programmes aimed at bridging the gap between scientific research and its application in the fields of climate change and interpersonal violence, using a public health lens. Liaised with science and policy experts from the Harvard University community.The Leadership Studio was established in 2010 by Dean Julio Frenk as a modern vehicle for disseminating research to public health decision makers around the world. With the help of media collaborators including Reuters, The Huffington Post, Global Post, and NPR affiliates, whose journalists also serve as moderators, webcasts from the Leadership Studio have been viewed by influential audiences in more than 190 countries and territories.

New York, Ny

Reported extensively on issues related to public health, patient safety, accountability and transparency in healthcare, antibiotic resistance, opioid painkiller abuse, prescribing practices, improper payments to doctors, and other relevant topics. Work included enterprise pieces on innovative awareness-building initiatives, such as the Choosing Wisely campaign to reduce unnecessary screening and overtreatment. Interviewed medical leaders about critical trends in U.S. healthcare and managed relationships with officials at the FDA, the CDC, the New York Attorney General's office, and public health advocacy groups.Interviewed experts from the regulatory industry and academia about emerging issues in health policy, practice, and biomedical research linked to under-recognized risks to health and patient safety.

New York, Ny

Developed, researched, and wrote editorial content for a special report on changing regulatory environment for community banks.

New York, Ny

Covered consumer safety and deceptive marketing practices in the healthcare, pharmaceutical, and food industries. Extensively reported on drug recalls, foodborne illness outbreaks, environmental and health hazards in consumer products, and alcoholic energy drinks later banned for sale in a number of states by the FDA. Maintained an expert network of sources, including consumer protection advocates, investigators, and legal experts.The Consumer Ally column, which I co-wrote together with a team of journalists, won the 2010 New York Press Club award for best consumer news coverage online.

New York, Ny

In this role I pitched, researched, and wrote original articles on topics e.g. high-risk currency trading, TV infomercials, and measurement flaws in reporting the monthly unemployment rate. I ghost-wrote “Marshall Loeb’s Daily Money Tip,” a syndicated personal finance column published on the MarketWatch website, adapted for broadcast on CBS Radio, and syndicated in select newspapers in the U.S. I also assisted senior columnist Marshall Loeb with editorial planning and research for Mr. Loeb's op-ed columns.

Developed features and reports of interest to Caribbean diaspora readers in the U.S.

M.Sc., Health Policy And Management

Academic advisor: Robert Blendon, Sc.D., Johns Hopkins University School of Public Health Robert Blendon is Director of the Harvard.

M.A., Journalism

John Peter & Anna Zenger award, Best Magazine Journalism, 2005 Academic advisor: Robert Boynton, M.A., Yale University Robert Boynton is.

Data Science

Eleven-week, 500-hour data analytics bootcamp providing intensive training in R & Python programming, data acquisition and visualization.

B.A., Media Studies