Crafting experiences for a SaaS white-label digital banking platform, I led a team of 6 UX/UI designers supporting 14 scrum teams.Milestones:- Designed & documented advanced design system (40+ components & 100+ variants, Figma team library, Flutter & Vue encapsulated components, Design token powered theming engine, Dynamic color generation)- Established new vision for the native mobile experience (Cited as one of the key factors in explosive sales growth Q4 2021)- Reworked IA for mobile & desktop experiences

As a player-coach, I ensured the evolution of all digital banking product verticals met quality, usability, and accessibility standards; while mentoring, coaching, and developing fellow designers.Milestones:- Established www.alkami.design as a thought leadership tool & documentation site for Alkamists & SDK customers- Defined 7 design philosophies & 21 guiding principles- Established need & vision for a modern streamlined white-label theming solution- Established 7 design frameworks (typography, iconography, color, spacing, shape, elevation, emphasis)- Established the use of design tokens as a new standard of powering branded elements- Conducted key research with end-users and customers leading to a reimagining of the mobile experience & demand for a new design language & more modern/advanced design system- Crafted a culture of creative confidence with each designer

Led the design effort primarily for the native iOS & Android scrum teams, while also supporting other scrum teams as needed.Milestones:- Participated in key research efforts to understand critical feedback around the mobile login experience- Conducted research to understand growing client feedback around theming & customization- Held lunch-n-learns & design thinking sessions to understand perspectives on the legacy white-label theming system- Completed 100+ tickets of run-the-business work supporting various scrum teams

Led theming efforts with clients, and supported 10+ engineering scrum teams through mockups, prototypes, and design reviews.Milestones:- Created pivotal mockups imagining digital banking wearables which lead to Alkami investing in wearable offerings to clients- Completed dozens of new client theming sessions- Completed 100+ tickets of run-the-business work supporting various scrum teams

• Established Niche/Authority site covering the Squarespace web design platform• Weekly Squarespace-focused podcast• 116 lesson course on Squarespace 7 platform• 20 lesson course on Inbound Marketing with Squarespace• 34 lesson course on Search Engine Optimization with Squarespace

Designed, developed & managed digital properties for clients via one-off and/or retainer basis. Milestones:- 2015 PetSmart Halloween Lookbook- 2012 Chick-fil-A “Free Coffee Friday” signage- 30+ website design & development projects for local businesses- 100’s website & development consulting hours for DIY’r website creators (primarily Squarespace and Webflow users)