Stephen Glade Email & Phone Number

Lake Stevens, Wa, Us

Lake Stevens, Wa, Us

Reporting to the Paid Media Manager, the Sr. Paid Media Specialist will be responsible for driving client success within their own book of business and work towards mentoring our junior team members across best practices for Search and Social Paid Media. Duties of the Paid Media Senior Specialist (Search & Social): - Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce) - Own channel measurement:… Show more Reporting to the Paid Media Manager, the Sr. Paid Media Specialist will be responsible for driving client success within their own book of business and work towards mentoring our junior team members across best practices for Search and Social Paid Media. Duties of the Paid Media Senior Specialist (Search & Social): - Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce) - Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against critical metrics - Coordinate with Creative and Client Services teams - Develop creative testing roadmap and participate in creative briefing and performance readouts - Provide clear creative direction to designers based on data and results - Provide account changes and optimizations to the Account Manager and any other pertinent team members - Set up, optimize and execute paid media campaigns using Facebook Ads, LinkedIn Ads, Pinterest Ads, Amazon Ads, and Google Ads - Write and review copy for paid ad campaigns informed by NPA best practices - Monitor daily advertising spend per channel to align with client’s monthly budget pacing - Collaborate with Client Services to report on campaign performance and provide strategic recommendations to clients - Create campaigns based on the buyer's journey using audience insights and competitive analysis tools - Build projections and forecasting calculations as it pertains to incremental client growth - Interface with C-level client contacts on a regular basis independently -Manage the day-to-day team activities; project management and task prioritization, and campaign best practices and tools adoption. Show less

Reporting to the Paid Media Manager, the Sr. Paid Media Specialist will be responsible for driving client success within their own book of business and work towards mentoring our junior team members across best practices for Search and Social Paid Media. Duties of the Paid Media Senior Specialist (Search & Social): - Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce) - Own channel measurement:… Show more Reporting to the Paid Media Manager, the Sr. Paid Media Specialist will be responsible for driving client success within their own book of business and work towards mentoring our junior team members across best practices for Search and Social Paid Media. Duties of the Paid Media Senior Specialist (Search & Social): - Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce) - Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against critical metrics - Coordinate with Creative and Client Services teams - Develop creative testing roadmap and participate in creative briefing and performance readouts - Provide clear creative direction to designers based on data and results - Provide account changes and optimizations to the Account Manager and any other pertinent team members - Set up, optimize and execute paid media campaigns using Facebook Ads, LinkedIn Ads, Pinterest Ads, Amazon Ads, and Google Ads - Write and review copy for paid ad campaigns informed by NPA best practices - Monitor daily advertising spend per channel to align with client’s monthly budget pacing - Collaborate with Client Services to report on campaign performance and provide strategic recommendations to clients - Create campaigns based on the buyer's journey using audience insights and competitive analysis tools - Build projections and forecasting calculations as it pertains to incremental client growth - Interface with C-level client contacts on a regular basis independently -Manage the day-to-day team activities; project management and task prioritization, and campaign best practices and tools adoption. Show less

Bellevue, Wa

Primary Purpose: This position reports to the Marketing Director and supports the marketing efforts of Transforming Age and all its affiliates. The primary responsibilities of this role are to coordinate various company and community marketing initiatives including online reputation management, digital advertising, social media and website maintenance, and to assist with SEO and SEM. Principle Responsibilities: • Cultivate strong relationships with community sales… Show more Primary Purpose: This position reports to the Marketing Director and supports the marketing efforts of Transforming Age and all its affiliates. The primary responsibilities of this role are to coordinate various company and community marketing initiatives including online reputation management, digital advertising, social media and website maintenance, and to assist with SEO and SEM. Principle Responsibilities: • Cultivate strong relationships with community sales teams, Executive Directors, corporate office Team Members, and vendors. Act as liaison between these individuals and the corporate marketing team. • Assist in training sales teams at the communities on managing their online reputation and social media profile. Hold teams accountable for regular posts and responses. • Work with digital vendors, holding them accountable for deadlines and fee structures. Thoroughly audit the work completed by outside agencies to ensure return on investment. • Track, analyze, and optimize social media channels, trends, and their impact on the company brand; collaborate with community teams to develop and refine best practices and programs to improve results and engagement for local community Facebook pages. • Develop social strategies for Transforming Age’s affiliates, providing content ideas, sourcing content, and building followers. • Respond and manage online reputation for all TA affiliates. • Assist affiliates in collecting online reviews and testimonials. • Analyze SEM channels and direct SEM strategy to deliver ROI. • Assist in content marketing strategy, upload articles to WordPress, and carry out other website updates/edits. • Seek out summits, conferences, and training opportunities to stay on top of digital trends. Propose and get supervisor approval for such opportunities • Help fulfill requests from the communities for creative needs like flyers, ads, etc. Show less

Bellevue, Wa

This position reports to the VP of Marketing & Sales and the Director of Marketing with the objective of assisting in the growth of Transforming Age and its 12 senior living communities and 5 affiliates. The primary responsibilities include: • Developing and executing end-to-end digital marketing strategies for two Transforming Age communities involving SEM, SEO, Paid Social, and Organic Social Media. • Using Wordpress to create landing pages for PPC… Show more This position reports to the VP of Marketing & Sales and the Director of Marketing with the objective of assisting in the growth of Transforming Age and its 12 senior living communities and 5 affiliates. The primary responsibilities include: • Developing and executing end-to-end digital marketing strategies for two Transforming Age communities involving SEM, SEO, Paid Social, and Organic Social Media. • Using Wordpress to create landing pages for PPC campaigns• Participating in strategic online marketing meetings• Helping with the organization of lead generation events• Assisting in the creation and publishing of press releases for recent company news Show less

Seattle

I worked on the paid search team of a digital marketing agency with a variety of B2B and B2C clients. My duties involved:• Utilizing Google Ads, Bing Ads and Microsoft Excel to gather and organize weekly reports, create ad copy, research competitors, build ad groups & keyword sets, and optimize PPC bids.• Using Facebook Ads to reasearch and build audiences• Tracking PPC and Display campaign data with Marin Software, Google Analytics, and Adobe Media Optimzer•… Show more I worked on the paid search team of a digital marketing agency with a variety of B2B and B2C clients. My duties involved:• Utilizing Google Ads, Bing Ads and Microsoft Excel to gather and organize weekly reports, create ad copy, research competitors, build ad groups & keyword sets, and optimize PPC bids.• Using Facebook Ads to reasearch and build audiences• Tracking PPC and Display campaign data with Marin Software, Google Analytics, and Adobe Media Optimzer• Assisting in the creation of Quarterly Business Review reports for a variety of clients Show less