Development and implementation of marketing plans. Field Force direction. Portfolio Management.

Development and implementation of marketing plans. Portfolio analysis and strategy management regarding products potential. Successful launched new product / extension line product. Analysis of market opportunities for new product development.

Created and implemented new processes and tools for sales forecasting in short and medium time. Created and implemented tools for resource allocation evaluation that allowed better resource management regarding product potential.Evaluated and defined new business projects.Developed the portfolio pruning strategy. Coordinated and managed in and out licenses among stakeholders.Uruguay: (in charge of 14 personal, 3 direct reports, professional level) Evaluated and defined different scenarios for business management and implemented modifications required due to internal / external changes. Portfolio management: evaluation and turned over business focus, that allowed optimize product potential and successful new products launch. Prepared market for 1Q 2007 key new product launch, with a very high level of awareness among stakeholders. Coached and developed key colleagues, especially in portfolio managing and market development.

Built and led the new Cardiovascular Team after Pfizer acquired Pharmacia and after Argentina 2002 crisis. Direct report: 1 professional. Indirect report: 3 especial FF teams (38 Reps), 1 general team (58 Reps). Successfully management of a mature products portfolio, obtaining a 20% of portfolio growth (U$ M 1.4) and a strong repositioning of the brands in the market. (Amloc® growth 24%, Aldactone® growth 35%). Optimized portfolio strategy and resources allocation that permitted increase sales and profitability in double digit.Extended cardiovascular business by developing and launching product extensions line successfully. Increased Field Force productivity with customer oriented promotional activities. Maintained strong relationship among key cardiovascular stakeholders (physicians, KOL, institutions, societies, etc.).Successful dissemination of new scientific data throughout cardiovascular and internal medicine community. Developed high quality advertising and promotional materials and activities, achieving a Golden SAMFY in 2004. Created, developed and implemented programs for patient and physician support. Excellent relationship with Field Force, working together in best field strategies, and giving support and follow up of the marketing plans

Implemented successful marketing strategies in order to minimize revenue and profit erosion due to adverse environment (economic crisis, generic law, aggressive generics price strategies, etc.)

Defined new products potential, forecasted sales for a medium time, and implemented prelaunch activities for main new products in coordination with marketing managers.

Supported cardiovascular marketing managers for product development and successfully new products launch in the Region (Argentina, Chile, Peru and Uruguay). Developed and implemented strategies/activities for scientific data dissemination, KOL development, speaker training and field force training.

Private Cardiovascular office (till 2003) Cardiologist in Sanatorio Otamendi’s Unit Coronary CareClinical Cardiologist for Interventional Cardiology Unit at the Cardiovascular Institute of Buenos Aires (ICBA) (1993-1994)Cardiovascular Residence in ICBA (1990-1993) Internal Medicine Residence in Ramos Mejía Hospital.