Gladys Lima Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Australia

• Autonomous management of complex local and international market research projects, liaising with clients and coordinating with internal departments to meet project requirements and deadlines. • Preparation of timely, high quality market research proposals, reports, presentations and tabulations, with outputs designed to meet the research and business client needs.• Actively look for ways to create revenue, repeat business and up-sell with clients to help achieve financial objectives.• Train junior project managers and focus on improvements of processes and systems in the customised market research area.

Melbourne, Australia

Describe your position

• Manage local and international market research for five product categories and new product introduction, reporting to the market research manager. • Identify the target group and market size for product introduction and monitoring success in the market; evaluate consumer profiles, barriers and changes in purchase patterns; identify business opportunities, track product market penetration, evaluate effectiveness of marketing campaigns. • Implement and evaluate new market research techniques; assess contributions of market research suppliers.

• Manage the Marketing Department of the Advertising Sales sector for 26 international channels, four magazines and other related media, reporting to the Central Manager. • Support business growth and development through the preparation and execution of marketing objectives, policies and programs; evaluation of products and competency; prepares marketing forecasts; participates in product development; liaise with suppliers, agencies and media executives.• Develop the elements of marketing mix and advertising campaigns to position Cable TV as the media with maximum return for advertising investment and the highest segmentation.

• Manage local and international market research for five product categories and new product introduction, reporting to the market research manager. • Identify the target group and market size for product introduction and monitoring success in the market; evaluate consumer profiles, barriers and changes in purchase patterns; identify business opportunities, track product market penetration, evaluate effectiveness of marketing campaigns. • Implement and evaluate new market research techniques; assess contributions of market research suppliers.

Mba, Master In Business Administration

Industrial Engineering