👋 Hi! I'm Gladys Vila, a Senior Digital Product Manager with 10+ years of experience in subscription-based tech products like Freepik, Slidesgo, and Wepik. I specialize in product strategy, launch, and growth, creating impactful products that meet customer needs while maintaining clear communication with technical teams.💼 Product Strategy and Roadmap Specialist: I manage the entire product lifecycle, from researching and defining requirements to launch and optimization. My expertise includes agile development, roadmap planning, and data-driven prioritization, ensuring that every strategic decision supports business goals and adapts to market trends.📊 Focus on Metrics, Results, and User Research: I’m passionate about data analysis and user research to drive product development and business decisions. I have led initiatives that increased user retention, optimized conversion rates, and improved monetization, contributing significantly to business growth and user satisfaction.🌟 Collaborative Leadership in Cross-functional Teams: I work closely with technology, design, data, and marketing teams to deliver products that solve real-world problems. Clear communication, fostering collaboration, and managing stakeholders have been central to the success of my projects.🚀 Experience in Global Launches: I have led global launches that transformed business outcomes, including subscription services that enhanced user retention and satisfaction.🔍 Continuous Improvement and Complex Problem Solving: I excel at managing backlogs, prioritizing initiatives, and driving continuous improvement in dynamic environments, ensuring that products are always optimized for market needs.💬 Are you looking for a strategic, outcome-oriented Senior Product Manager? I’d love to connect!Email me at: gvilagonzalez@gmail.comSend me a message via LinkedIn
Centric Software
View- Website:
- centricsoftware.com
- Employees:
- 1418
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Senior Product ManagerCentric SoftwareMadrid, Es -
Senior Digital Product ManagerFreepik Company Jan 2022 - Jul 2024Málaga, Andalucía, EspañaAs Senior PM, I drove key strategies that expanded Freepik’s TAM and service offerings. I led Freepik Labs, managing new products and directing cross-functional teams.✓ Product Strategy and Vision: I led Freepik’s transition from an image bank to a service warehouse, launching the editor and the Templates vertical (CSAT +90).✓ Cross-functional Collaboration: I analyzed the main user pains in Wepik and created a prioritized backlog of solutions in collaboration with Technology and Product Design to improve retention.✓ User Research: I conducted user research to conceptualize and launch an MVP of Teams in Slidesgo, attracting educational institutions in the USA.✓ Product Launch and Growth: I launched Wepik from scratch, managing from inception to optimization, achieving over 600% YoY user growth.✓ Data Analysis Focus: I developed and positioned the AI Image Generator and AI Presentation Maker in the Top 3 on Google, optimizing KPIs and accelerating user registrations.✓ Business Model & Pricing: I launched Slidesgo’s Premium Subscription, making it the 2nd highest revenue-generating product at Freepik -
Digital Product ManagerFreepik Company Nov 2020 - Dec 2021 -
Digital Product ManagerProvalliance España Mar 2019 - Sep 2020Madrid, Comunidad De Madrid, EspañaDevelopment and exploitation of strategic digital products for 4 brands: Llongueras, Jean Louis David, Franck Provost, and TBC.✓ Product Owner CRM: Led the definition and implementation of SugarCRM B2C (for 4 brands).✓ Product Implementation and Exploitation: Led the launch of the Online Booking System for 3 brands.✓ Content Strategy and Social Media: Grew Llongueras' Instagram community tenfold (from 3K to 32K) in less than 6 months. -
Digital Product ManagerVorwerk España M.S.L., S.C. May 2014 - Mar 2019MadridTransition from an operational and tactical role in digital marketing to strategy, team management, and product development collaboration at Vorwerk International:✓ Demand Generation Strategy: Analyzed the sales funnel to define a strategy and activate an action plan (+5% CR lead-demo and +15% CR demo-sale).✓ Strategic Project Management: Developed and automated the NPS model using the Adobe Campaign Tool, enabling actions on detractors, passives, and brand promoters.✓ Market Research: Led research on non-customers to validate hypotheses regarding the sales model for new target audiences.✓ User Experience: Improved the sales agents' experience on the Thermomix Blogosphere, testing and optimizing the CMS.✓ Training Sales Agents in Digital and Business Skills: Blogosphere, Sales Agent Portal, NPS. -
Digital Project Manager EcommerceGrupo Femxa Feb 2013 - Feb 2014✓ Design and implementation of the eCommerce for Cursos Femxa.✓ Web Project Manager for various business lines.✓ Content Management.✓ Social Media Management.✓ Email marketing campaigns. -
Digital Project Manager Desarrollo WebVisual Publinet Mar 2010 - Sep 2012✓ Definition, documentation, and validation of technical and business requirements.✓ Designing project tasks and delivery planning.✓ Budget and project flow management.✓ Content development and copywriting.
Gladys Vila González Education Details
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Producción Y Realización -
Digital Product Manager -
Artificial Intelligence -
Leadership Competencies Programme -
Escuela De Negocios IngaforSpecialization In Marketing Management -
ForemAssistant Technician In Graphic Design
Frequently Asked Questions about Gladys Vila González
What company does Gladys Vila González work for?
Gladys Vila González works for Centric Software
What is Gladys Vila González's role at the current company?
Gladys Vila González's current role is Senior Product Manager.
What schools did Gladys Vila González attend?
Gladys Vila González attended Universidad De Vigo, The Hero Camp, Reforge, Reforge, Instituto De Inteligencia Artificial, Esic Business & Marketing School, Kschool, Escuela De Negocios Ingafor, Forem.
Who are Gladys Vila González's colleagues?
Gladys Vila González's colleagues are Phuong Nguyen, Alec Siegel, Jose Alvarez, Piero Danti, Linda Reinvalde, Glen Kim, Sidi Ragi.
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