Specialized in both Sales and Marketing role. I have more than 10 years experience in the Advertising & Promotions at Star Radio Group. I have then embarked my career journey as Media Sales at Astro TV Channels for 4 years. The Media Sales role has provided me ample experiences in prospecting sales leads for the company and gaining customer service skills. Aside, I help brands/products/services to raise awareness, build branding and to create market share. I have been involved in both online (eCommerce online campaign) and offline (Live Events, Trade Show, Roadshows, Live Show etc) event. Currently, I handle Brand & Activation of an eCommerce Marketplace platform. Skills:·
Glad Hauz Sdn Bhd
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FounderGlad Hauz Sdn BhdKuala Lumpur, My
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FounderGlad Hauz Creative Solutions May 2023 - PresentKuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaAs the founder of Glad Hauz Creative Solutions (an Event Management and Marketing agency). I leverage my extensive experience to deliver exceptional marketing solutions for clients, helping them achieve their business objectives. I am responsible for overseeing all aspects of the agency’s operations, from strategy development to event planning and execution.
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Marketing ManagerSubplace Aug 2020 - May 2023Malaysia• Being part of the initial team of a start-up subscription-based eCommerce platform during the MCO, my primary responsibility is to assists merchants in effectively promoting their products and services on the platform, driving awareness and establishing strong branding. My involvement encompasses both online branding campaigns, such as livestreaming promotions, as well as offline events, including handing trades event involving platform’s merchants (ie HOMEDEC, Baby Fair, SIDEC ground events etc) -
Key Account ManagerCuckoo International Malaysia May 2020 - Jul 2020Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaPromote the newly launch product - WonderKlean (disinfectant service) during MCO.Approaching merchants to sign up the disinfection package。 * Picking up the challenge by taking up the role at SUBPLACE as Marketing Manager after the management setting up a new eCommece platform. -
Associate, Media SalesAstro Nov 2015 - Mar 2020Kuala Lumpur, Malaysia• To achieve sales target via development of sales packages, sales activities, partnerships and to deliver impactful sales packages and proposals to drive sales• To ensure continuous support from advertising agencies and advertisers by servicing and updating them on latest advertising opportunities with frequent sales visits. • To liaise within internal/external parties to make sure client’s campaign deliverables • To review competitors and identify new sales opportunities for market development from my Marketing experienced• Servicing client : CUCKOO International (Mal) Sdn Bhd), IJM Land Berhad, Yakult Malaysia, Herbalceutical (M) Sdn Bhd (NH Nutri Grains), Healthy World Lifestyle Sdn Bhd (Ogawa), McDonald’s etc Project/Event involved and description:• Astro CNY Countdown Gala 2015-2020- A CNY program that gather all Astro artistes, celebrities in town, and social influencers. Over the 4 years, this program shooting was held in IJM Land - Sponsors: IJM Land (Joint Sponsor), CUCKOO (Co Sponsor), Yakult (Co Sponsor)• Astro Classic Golden Melodies 2015-2020- A Malaysia signature Chinese veteran singing competition (opened to participants aged 45 and above), encouraging them to pursue their dreams - Sponsor: CUCKOO (Co Sponsor), NH Nutri Grains (Co Sponsor)• Hua Hee Champion 2016 & 2017- A singing competition produced by Astro Hua Hee Dai, the competition will feature past winners from various notable competitions, such as Project Superstar, International Hua Hee Karaoke and Astro Star Quest.- Sponsor: NH Nutri Grains (Titled sponsor)• McDonald’s CNY CSR campaign with Astro TV 2017 & 2018- A branded content with the objective showing appreciation to the elderly by visiting, communicating and presenting them gifts for CNY. - We bring along Astro talents to selected old folks home with McD crew, to performs CNY song and food for the elderly. -
Asst Manager, Marketing (Capital Fm & Digital Marketing)Star Radio Group Jan 2015 - Oct 2015Primary role and function is to:- Develop long-term strategies and medium/short-term marketing plans for Capital FM- Drive total cume & improve share of desired market segment- Plan and manage budget- Understand the market audience and learn the consumer behavior of English radio station listeners* Start learning and building in-depth understanding of the digital environment, online marketing trends and concepts -
Asst Manager, Marketing (Suria Fm)Star Radio Group Jan 2013 - Dec 2014Primary role and function is to:- Develop long-term strategies and medium/short-term marketing plans for Suria FM- Drive total cume & improve share of desired market segment- Plan and manage budget- Understand the market audience and learn the consumer behavior of Malay radio station listeners- Execute strategic partnership with related products/brands to build and drive listener engagementAchievements- Project leader for FUTURADIO, a trade show for Sales Department- Rewarded as the Awesome Performer on the 2nd half of 2014 (cert as attached) -
Executive, Senior Executive, Advertising And Promotions (988)Star Rfm Sdn Bhd Sep 2005 - Dec 2012Illustrated great determination and dedication by achieving consecutive promotions from the position of a Coordinator to Senior Executive in the department.Primary role and function is to:- Assist and coordinate Marketing campaigns and promotional events- Enhance and refresh station’s branding. Increase station’s Top of Mind (TOM) - Work with the team to design and implement the marketing materials and promotional campaigns- Media scheduling to promote station’s campaign within department’s budget- Handle sales driven project - To brainstorm with related department to generate sales proposal, implant station appearance in all proposals, monitor A&P supports in each proposal, to advice the estimated costing on the suggested ground activities, to maximize station entitlement in each proposal, to generate sales revenueProject/Event Involved :- Hong Kong Film Festival 2010, 2011, 2012- 988 Anniversary 2010, 2011, 2012- Sales Trade Event - Synergy Deal- Popular Bookfest (2009, 2010, 2011) & MINES Bookfair (2010, 2011)- 988 CNY Sales Open House (2011)- 988 <K6 Gang >Comic pre launch and promo tours- Movies tie-up with GSC & other movie distributors- Artistes promo tours and press conference- 988 GCMC Live Musical Party (2007)- 988 DJ Awards (2006)- 5th Global Chinese Music Awards (2005)- etc
Gladys Yew Skills
Gladys Yew Education Details
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Sekolah Menengah Kebangsaan Gajah Berang, MelakaStpm
Frequently Asked Questions about Gladys Yew
What company does Gladys Yew work for?
Gladys Yew works for Glad Hauz Sdn Bhd
What is Gladys Yew's role at the current company?
Gladys Yew's current role is Founder.
What schools did Gladys Yew attend?
Gladys Yew attended Universiti Sains Malaysia, Sekolah Menengah Kebangsaan Gajah Berang, Melaka.
What skills is Gladys Yew known for?
Gladys Yew has skills like Radio, Digital Marketing, Management, Advertising, Market Planning, Online Marketing.
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