Gladys Chan
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Gladys Chan Email & Phone Number

Head of Marketing, VISA | Payments, Telco, Content, Digital | Marketing Consultant | Professor of Marketing | MBA | MA Communication | YMMA Awardee at Visa
Location: Metro Manila, National Capital Region, Philippines 11 work roles 3 schools
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Role
Head of Marketing, VISA | Payments, Telco, Content, Digital | Marketing Consultant | Professor of Marketing | MBA | MA Communication | YMMA Awardee
Location
Metro Manila, National Capital Region, Philippines

Who is Gladys Chan? Overview

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Gladys Chan is listed as Head of Marketing, VISA | Payments, Telco, Content, Digital | Marketing Consultant | Professor of Marketing | MBA | MA Communication | YMMA Awardee at Visa, based in Metro Manila, National Capital Region, Philippines. AeroLeads shows a matched LinkedIn profile for Gladys Chan.

Gladys Chan previously worked as Head of Marketing, Regional Southeast Asia at Visa and Marketing Director, Philippines & Guam at Visa. Gladys Chan holds Master, Business Administration from De La Salle University.

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Email format at Visa

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Visa

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About Gladys Chan

Results-driven multi-faceted B2C and B2B Marketing Executive, with regional experience. Natural leader and collaborator with proven success across both brand marketing and P&L ownership/ management. Solid track record of consistently high rating by managers and leaders across all companies joined. Self-starter, fast learner and effective leader. With experience in macro-level business planning and corporate strategy from special assignments as chief of staff of President/CEOs.Part-time educator of Marketing Management and Branding Strategy. Part-time marketing consultant.

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Gladys Chan's current company

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Visa
Visa
Head of Marketing, VISA | Payments, Telco, Content, Digital | Marketing Consultant | Professor of Marketing | MBA | MA Communication | YMMA Awardee
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11 roles

Gladys Chan work experience

A career timeline built from the work history available for this profile.

Head Of Marketing, Regional Southeast Asia

Current

Foster City, California, US

  • Leading diverse marketing teams across regional Southeast Asia to drive brand and B2B marketing strategies for Visa.
  • Developing innovative marketing campaigns to increase brand awareness and drive customer engagement
  • Overseeing design and execution of data-driven marketing strategies that tie back to key business outcomes.
Oct 2023 - Present

Marketing Director, Philippines & Guam

Foster City, California, US

  • Led brand marketing for Visa and marketing consultancy practice for Visa’s clients in Philippines/Guam, covering both B2C and B2B marketing.
  • Spearheaded Asia-wide campaigns and managed multi-market marketing strategies.
  • Developed consumer marketing initiatives for Australia/New Zealand, driving brand awareness and engagement.
Sep 2016 - Sep 2023

Part-Time University Professor, Marketing

Pasig City, PH

Professor of Brand Communications Management and Branding Strategy, in the Master of Arts in Communication, major in IMC programme in UA&P.

Jun 2008 - Jun 2024

Head, Smart & Sun Prepaid Marketing

Makati, PH

Brand head for Smart Prepaid, the flagship prepaid brand of Smart Communications, Inc., as well as Sun Prepaid, the value prepaid mobile brand of the portfolio. Directly in charge of P&L, marketing and brand strategy, and product management. Managed a team of 25 people.

Jan 2016 - Aug 2016

Avp, Digital Commercial Development

Makati, PH

Served as the content management and commercialization lead that drives multiscreen multimedia content across the many channels of the Group.

Jun 2013 - Dec 2015

Sr. Marketing Manager

Makati, PH

Talk 'N Text UsageDirectly managed the usage business for #2 prepaid telecom brand in the country. My responsibilities involved setting and implementing marketing strategies to achieve revenue targets, given the competitive landscape and P&L standards set for the brand. I also served as the second-in-command in the team.

Jun 2010 - May 2013

Marketing Manager

Makati, PH

Managed and led the activations business of Talk N Text. My responsibilities involved marketing the Talk N Text prepaid SIM to all relevant segments and managing the overall health of the subscriber base.

Apr 2010 - Jun 2010

Marketing Manager, International Services Marketing

Makati, PH

Responsible for growing the international retail business of SMART among its target consumer base, including the OFW community. I also managed the OFW prepaid SIM brand (SMART Pinoy) and launched the country's first reloadable IDD card called Hellow Reloadable IDD Card.

Dec 2005 - Apr 2010

Special Assistant (Strategic Projects) To The President (Mediaquest)

Led and drove strategic projects, supporting the President/CEO in the management of the businesses under MediaQuest. This capacity included enabling him with analysis, project management, reports oversight, operating plans development, etc that allow better visibility over the business and in aid of decision-making.

Jun 2013 - May 2015

Marketing Program Manager, Credit Cards Division

New York, New York, US

Handled highly-targeted credit-card programs such as Balance Transfer, Enhanced Cash Advance and Line Management, contributing to the business through revenues and accounts generation. My programs added value to the Citi brand and its status as market leader and industry pioneer.

Apr 2004 - Dec 2005

Marketing Communications Assistant

New York, New York, US

Led the conceptualization and implementation of communication campaigns for the bank's credit cards and consumer loans products. I partnered with advertising agencies, PR, media and production suppliers, so that communication plans are executed efficiently and effectively.

Jun 2003 - Mar 2004
3 education records

Gladys Chan education

Master, Business Administration

De La Salle University

Ma In Communications, Integrated Marketing Communications

University Of Asia And The Pacific

Education record

Uno High School
FAQ

Frequently asked questions about Gladys Chan

Quick answers generated from the profile data available on this page.

What company does Gladys Chan work for?

Gladys Chan works for Visa.

What is Gladys Chan's role at Visa?

Gladys Chan is listed as Head of Marketing, VISA | Payments, Telco, Content, Digital | Marketing Consultant | Professor of Marketing | MBA | MA Communication | YMMA Awardee at Visa.

Where is Gladys Chan based?

Gladys Chan is based in Metro Manila, National Capital Region, Philippines while working with Visa.

What companies has Gladys Chan worked for?

Gladys Chan has worked for Visa, University Of Asia And The Pacific, Smart Communications, Inc., Mediaquest Holdings Inc., and Citi.

How can I contact Gladys Chan?

You can use AeroLeads to view verified contact signals for Gladys Chan at Visa, including work email, phone, and LinkedIn data when available.

What schools did Gladys Chan attend?

Gladys Chan holds Master, Business Administration from De La Salle University.

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