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Gladys Chan is listed as Head of Marketing, VISA | Payments, Telco, Content, Digital | Marketing Consultant | Professor of Marketing | MBA | MA Communication | YMMA Awardee at Visa, based in Metro Manila, National Capital Region, Philippines. AeroLeads shows a matched LinkedIn profile for Gladys Chan.
Gladys Chan previously worked as Head of Marketing, Regional Southeast Asia at Visa and Marketing Director, Philippines & Guam at Visa. Gladys Chan holds Master, Business Administration from De La Salle University.
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Results-driven multi-faceted B2C and B2B Marketing Executive, with regional experience. Natural leader and collaborator with proven success across both brand marketing and P&L ownership/ management. Solid track record of consistently high rating by managers and leaders across all companies joined. Self-starter, fast learner and effective leader. With experience in macro-level business planning and corporate strategy from special assignments as chief of staff of President/CEOs.Part-time educator of Marketing Management and Branding Strategy. Part-time marketing consultant.
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Foster City, California, Us
• Leading diverse marketing teams across regional Southeast Asia to drive brand and B2B marketing strategies for Visa.• Developing innovative marketing campaigns to increase brand awareness and drive customer engagement• Overseeing design and execution of data-driven marketing strategies that tie back to key business outcomes.
Foster City, California, Us
• Led brand marketing for Visa and marketing consultancy practice for Visa’s clients in Philippines/Guam, covering both B2C and B2B marketing.• Spearheaded Asia-wide campaigns and managed multi-market marketing strategies.• Developed consumer marketing initiatives for Australia/New Zealand, driving brand awareness and engagement.
Pasig City, Ph
Professor of Brand Communications Management and Branding Strategy, in the Master of Arts in Communication, major in IMC programme in UA&P.
Makati, Ph
Brand head for Smart Prepaid, the flagship prepaid brand of Smart Communications, Inc. , as well as Sun Prepaid, the value prepaid mobile brand of the portfolio. Directly in charge of P&L, marketing and brand strategy, and product management. Managed a team of 25 people.
Makati, Ph
Served as the content management and commercialization lead that drives multiscreen multimedia content across the many channels of the Group.
Makati, Ph
Talk 'N Text UsageDirectly managed the usage business for #2 prepaid telecom brand in the country. My responsibilities involved setting and implementing marketing strategies to achieve revenue targets, given the competitive landscape and P&L standards set for the brand. I also served as the second-in-command in the team.
Makati, Ph
Managed and led the activations business of Talk N Text. My responsibilities involved marketing the Talk N Text prepaid SIM to all relevant segments and managing the overall health of the subscriber base.
Makati, Ph
Responsible for growing the international retail business of SMART among its target consumer base, including the OFW community. I also managed the OFW prepaid SIM brand (SMART Pinoy) and launched the country's first reloadable IDD card called Hellow Reloadable IDD Card.
Led and drove strategic projects, supporting the President/CEO in the management of the businesses under MediaQuest. This capacity included enabling him with analysis, project management, reports oversight, operating plans development, etc that allow better visibility over the business and in aid of decision-making.
New York, New York, Us
Handled highly-targeted credit-card programs such as Balance Transfer, Enhanced Cash Advance and Line Management, contributing to the business through revenues and accounts generation. My programs added value to the Citi brand and its status as market leader and industry pioneer.
New York, New York, Us
Led the conceptualization and implementation of communication campaigns for the bank's credit cards and consumer loans products. I partnered with advertising agencies, PR, media and production suppliers, so that communication plans are executed efficiently and effectively.
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Gladys Chan works for Visa.
Gladys Chan is listed as Head of Marketing, VISA | Payments, Telco, Content, Digital | Marketing Consultant | Professor of Marketing | MBA | MA Communication | YMMA Awardee at Visa.
Gladys Chan is based in Metro Manila, National Capital Region, Philippines while working with Visa.
Gladys Chan has worked for Visa, University Of Asia And The Pacific, Smart Communications, Inc., Mediaquest Holdings Inc., and Citi.
You can use AeroLeads to view verified contact signals for Gladys Chan at Visa, including work email, phone, and LinkedIn data when available.
Gladys Chan holds Master, Business Administration from De La Salle University.
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