Greg Alexander Email & Phone Number

Capabilities• Strategy planning for launching of integrated marketing campaigns through digital channels and tools• Web site and eCommerce business development and operations management for a Web site that drives sales in the 10’s of millions• Definition and creation of content management systems and processes to support online and offline business programs and processes• People management, including college intern recruiting, hiring, mentoring, and performance appraisals• Web site Optimization, including usability improvements, Analytic data collection, Analytic data analysis, and Web site design and functionality enhancement planning• Day-to-day management of Web site, eCommerce Operations, and Mobile Device Fleet management, including designing support plans and resource response definitions, creation of ticketing and paging process for 24x5 and 24x7 supported applications, and managing of issue escalations and business notification of system outages• Data driven development planning, reporting, & communication• System and process globalization planning and development, including translation model design, translation program implementation, translation vendor support, and Web site localization and country eCommerce customization • Presentation skills with experience delivering to audiences in all levels of management• Strong technical development background with many years working with multiple programming languages and technologies with a goal of continued growth of technology understanding and capabilitiesSpecialties: • Technical Project Management• eCommerce Development• Web site Optimization• Web Analytics• Mobile Strategy and Management• Requirement Collection and Definition• Content Management Planning and Development• Engineering Team Leadership• Search Engine Optimization• Resource Management and Planning• Budget and Vendor Management• Web Marketing Optimization• Marketing Automation• Social Media Marketing and Growth