Greg Alexander Email & Phone Number

Denver, Co, Us

Franklin Lakes, New Jersey, Us

Minneapolis, Mn, Us

Information Technology Digital Manager working as Business Relationship and Digital Development Manager for the Medical Surgical portfolio of Medtronic Operating Units. - Built a Web and digital development team to support the enterprise ($30B product portfolio). Was hired as an individual contributor and built the company's only full-scale execution focused internal development shop supporting UX/UI, front-end development, platform development, and analytics. - Partnered with the business teams to plan, architect, and launch the first globally deployed and content syndicated Websites for Medical Surgical (Covidien). Started with 3 country specific Websites and grew the global presence to more than 35 countries in 14 languages. - Partnered with multiple marketing organizations as a perpetual digital strategy partner to help move the business from an in-person sales rep model to online lead generation and revenue capture. - Supported major product launches with digital strategy, execution, and analytics from the product lines including patient monitors, airway products, surgical devices, and the surgical robotics platform. This included analysis of digital traffic patterns to optimize tactics for lead generation from Website deployments to marketing automation (Eloqua) to CRM (SFDC) lead and sales capture. - Acted as a technical consultant in BD&L activities supporting licensing and distribution agreements for products as well as mergers, acquisitions, and sales.

Minneapolis, Mn, Us

Austin, Texas, Us

Program Manager supporting Oracle University's Online Stores and back-end Educational Systems. Responsibilities in this role included:- Implementing code management system and processes for the Oracle University Online Stores. - Implementing a full Web Analytics program for Oracle University. Providing some initial and key country reporting and then continued to provide updated reporting and adhoc campaign reporting and analysis on a monthly basis with the goal of providing the needed intelligence to drive the development roadmap and content updates for the Oracle University Online Stores.- Helping to drive an effort for Search Engine Optimization (SEO) of the Oracle University Online Stores. In this role I met weekly with a cross-organization project team to implement best practices and changes needed to Optimize the Oracle University Online Stores natural search results. In this role I also worked with the marketing team to visit Meta tags of many of the key pages of the Online Stores to update and enhance them to make them more indexable and relevant in order to appear in the search results of the keywords and phrases they wanted to appear as part of in all major search engines that are used in each country where Oracle University has an Online Store deployed. The role also included ongoing research into industry and site architecture best practices for SEO in order to help plan for upcoming development and architecture changes to the Oracle University Online Store systems.- Configuring and managing link verification software- Defining business requirements for translation system development- Supporting pricing updates and systems changes for Fiscal Year price updates

Palo Alto, Ca, Us

In charge of systems and operations for Sun's Global Training eCommerce Web sites (50 Stores/50 countries). Work includes interfacing and coordination between several different engineering teams. Project management in this role includes the collection and authoring of business requirements as well as acting as the Overall Program Manager in support of the global expansion of the Training Store Content Management System (CMS) . Additional responsibilities in this role have included: - Communication and change acceptance coordination around the projects and goals for the Sun Training Store CMS through email announcements, presentations, and training sessions with various level of management and key business teams. - Working with a cross-organizational team to develop guidelines around best practices when deploying Web content and eCommerce globally. Outcomes of this effort included guidance on key markets and languages to target in the Global expansion of Sun's Web properties. - Acting as the eCommerce application super user and providing additional guidance to the Training Store support and development teams in regards to issues that were more difficult to resolve. - Working with the Global Training Product Marketing teams to define the evolution and adoption of a Global Content Model that allows a single version of content to be easily deployed to every country globally while supporting local content needs, market requirements, and translation into multiple languages. This requires a formal definition of the requirements and coordination between engineering teams for development and deployment. - Creating and managing of Web Analytics reporting for the Global Training Stores. This function includes design of the data collection procedure within the Training Store eCommerce application, setup and QA of the implementation, and regular reporting and analysis for management review. - Hiring and managing of interns supporting the Global Training Stores.

Palo Alto, Ca, Us

Executive Mba

Bachelor Of Arts - Ba