Crisp is an advertising services company that specializes in advertising strategy, media planning, and media placement. Finding the best ways for you to communicate with your customer at the right place and at the right time. Creating Connections that are Relevant, Insightful, Strategic and Powerful.

Courses taught: Advertising Strategy, Media Planning & Buying, Visual Communication, AD/PR Campaigns, Principles of Advertising

Courses taught: Media Planning & Buying, Visual Communication, AD/PR Campaigns

January 2006 - August 2014Adjunct InstructorInstructor of Media Planning and Buying.Developed and launched first Media Planning and Buying class at the University of Central Florida.

Develop integrated marketing strategies based on data driven insights. Identify opportunities for enhanced targeting/measurement capabilities and optimization. Establish platform(s) to support business processes and drive business results.

While at this agency:• Created and implemented strategic marketing plans and budgets for a variety of clients across several categories.• Developed planning and forecasting tools to track performance leveraging CRM, internal and external data against ROI .• Developed data integration procedures to optimize targeting based on insights and business objectives.• Analyzed all media mix recommendations and expenditures in relation to key performance indicators (KPI).• Oversaw all media placements both traditional & digital, including SEM, Digital, and mobile across multiple channels.• Performed segmentation analysis using multiple forms of data including Nielsen, Arbitron, Scarborough and SQAD.• Performed analysis and consulted on digital strategy and recommendations.• Utilized extensive interpersonal skills to establish new partner relationships and maintain existing relationships.• Participated in agency wide management teams to develop inter-departmental objectives and relationships.• Led, evaluated, and trained personnel on agency procedures and management software.• Developed and monitored agency processes and procedures for efficiency and accuracy.Software and Data:Strata, SBMS, SmartPlus, Nielsen, Prime Lingo, Scarborough, Workamajig, Microsoft Office (Excel, Word, Powerpoint) Mac (Keynote, Numbers, Pages)

Push is a full service advertising agency with a variety of clients across several industry categories. In my roles I worked cross-functionally among several departments to develop and implement marketing strategies. By compiling and analyzing competitive information, CRM data, industry trends and incorporating tools such as Scarborough, Nielsen, Arbitron, SQAD and Strata, I helped clients maximize ROI while maintaining brand equity. I was a part of the agency wide management team as well as the new business team. Cultivating both client and vendor relationships for maximum efficiency and effectiveness.Clients included: Disney Casting (Florida & California), Daytona Beach CVB, Johnny Rockets, First National Bank of Central FL, Consumer Credit Counseling Service, Rider Shoes, Middleton Lawn and Pest Control, Intersil, Orlando Sentinel, Living Quarters, Orlando Regional Healthcare / Orlando Health, Orlando Harley Davidson, ARS, Tavistock, Tijuana Flats, Valencia College, Arnold Palmer Invitational, University of Central Florida and Melting Pot.

Led the development and execution of media plans for brands such as McDonald’s, Florida Department of Citrus, Daytona Beach CVB, Hard Rock Café, The Orlando Sentinel, Kennedy Space Center, Stein Mart, and Valencia Community College. Using tools like Simmons, Scarborough, Nielsen, Arbitron, Strata and SmartPlus, accurately pinpointed target market demographics and media usage. I assisted in the creation and implementation of promotional activities that increased client bottom lines. I successfully negotiated over $15 million in media contracts and tracked campaigns for performance and ROI.