Glauber Silva Email & Phone Number

São Paulo, SP, BR

Remoto

o Segmented customers using RFM method enhancing communication impact through CRM.o Created a propension model rating the probability level representatives had to register for selling products of the sister company (Natura and Avon).o Dashboard creation for exploratory data analysis and report.o ETL process / data preparation.Tools: Sales Force Marketing.

o Consolidated and automated the CRM monitoring processes for three Markets in Latam Region, saving ~60h of monthly labor, using Python, Postgres and Sales Force Marketing Cloud.o Improved and automated CRM's lift calculation process for three Markets in Latam, reducing monthly laboro Built out dashboards for CRM monitoring and lift calculation, enabling.

São Paulo, São Paulo, Brasil

Worked in the squads of Sales Force e Development:- Created and implemented squad's OKRs and KPIs.- Created Tableau dashboards.- Performed analysis to help squads undestanding existing features and prioritize new ones.Principais ferramentas: Google Analytics, Data Studio, Tableau, SQL.

São Paulo, São Paulo

o Developed BI solution for managing finance of a residential condo: P&L, budget, expenses and receivable control.o Created a web scraping project to collect online real state information using Python and Pandas (https://github.com/glaubercss/aldeia_realestate)

São Paulo

o Intelligence Hub is a small Brazilian Bureau to Support Decision – Market Intelligence and consultancy services.o Researched and understanded strategic and competitive outlook of the Auto insurance segments in Brazil for a german insurer (HDI), finding business opportunities.o Market research on regulatory trends and analysis on value proposition.

São Paulo, São Paulo, Brasil

. Full development and management of two points of sale located at São Paulo-SP and Santana de Parnaíba-SP.. Branding, digital marketing, partnerships, finance, HR, production, P&D, operation management.. Elected the second most favorite gelato place at Alphaville and region ahead of Le Bottheghe di Leonardo and.

Sao Paulo

o Hypera Pharma is Brazil’s largest pharmaceutical company in net sales. It’s present in all relevant segments of the retail pharmaceutical sector in Brazil, with leadership in several product categories.o Reported to the business support director, managing a team of 5 analysts in charge of market / business intelligence for the pharmaceutical division.o.

São Paulo Area, Brazil

o Reported to the Strategic Planning and Marketing Director managing a team of 4 employees.o From Analyst to M.I. Manager in 7 years, structured the Strategic Planning, Market and Competitive Intelligence functions from scratch.o Developed strategic studies with Mini Harvard methodology for business and opportunity assessments, which resulted in entrance.

São Paulo Area, Brazil

Barueri, São Paulo, Brasil

. Reported to HR process manager.. Developed and automated the production of HR management reports and activities, such as Bonus calculation for over 140 stores and 14K employees, headcount and HR related expenses, employees historic performance for promotion appraisal and employees demography / turnover.. Was the internal leader for the development of.

São Paulo, São Paulo, Brasil

. Reported to the Interchange Manager as a chargeback analyst at first and then got promoted to MIS for fraud prevention and detection.. Prepared report and analysis regarding fraud behavior.. Enriched credit / debit card transaction information by automating the confrontation of information provided by Mastercard with internal ones through connecting to.

Mba, Strategic, Competitive And Economic Intelligence

O curso visa auxiliar os profissionais a desenvolverem competências específicas para a condução de processos de Inteligência nas empresas.

Post-Graduation, Management

Graduation, Data Processing