As Social Media Manager for ZED Candy, I am responsible for:• Deciding with Brendan what key products will be introduced via our social media channels – ZED Candy and Screamers.• Creating a strategy (mixed organic and paid posts) and campaigns for key products to be presented to our final consumers on social media. Strategy will contain types of content (videos, images, etc), type of campaign (organic or paid or mixed), length of campaign, work with influencers or not, need of merch or not etc. Paid promotions campaigns will happen based on sales percentages and this decision is made with Brendan.• Briefing our graphic designer and video designer to create the assets for the social media campaigns and sourcing out other professionals if needed (videographers and content creators, for example).• Reviewing and approving assets that will make the social media content calendar.• Publishing all posts according to calendar and strategy.• Setting up all paid campaigns in our social media channels.• Setting up influencer campaigns for key products and managing the whole process (choosing influencers, contacting them, sending products, managing contact and their posts).• Community engagement, making sure to respond to all interactions from final consumers in our social media channels.• Creating reports with all elements of each campaign (social media posts – organic and paid, influencer posts, social media channel growth, comments, engagement).

It was a pleasure to work with USA company Collectively Rooted and help them to create awareness around the online programs that they provide to mental health professionals and everyone interested in knowing more about mental health, trauma and other topics. While working for them I was responsible for:* Manage all Digital Marketing for the American-based company Collectively Rooted, including social media (organic and paid), Google Ads ads and email marketing. Focus on clients online events, with global/international audience;* Manage all Digital Marketing for Collectively Rooted's in house clients, including social media (organic and paid), Google Ads ads and email marketing;* Produce graphics for social media content and email marketing for the company and clients;* Manage weekly/monthly campaign status documents for review and post campaign analysis presentations with results and learnings;* Manage customer activity on Social Media Communities, making sure to respond to all queries;* Provide monthly reports to the company and client on all digital performances.

Responsible for:* Manage multiple clients' accounts (working with top Irish and international brands) and develop positive working relationships with all customer touch points;* Drive client retention, renewals, up-sells and client satisfaction;* Manage Social Media strategy and paid campaigns, proposals, calendars and campaign deliveries for all clients;* Work with the Creative team to produce all assets necessary for campaigns when necessary and guarantee quality and in time deliveries;* Work closely with the Social Media Paid Team on day-to-day operational processes to make sure campaign is delivering on trafficking, optimization and performance;* Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign;* Manage weekly/monthly campaign status documents for review and post campaign analysis presentations with results and learnings;* Work closely with Finance on billing set up and invoicing* Manage customer activity on Social Media Communities, making sure to respond to all queries;

Companies include McLoughlinsRS, Snack Farm, The Body Shop Ireland, Skinfull Affairs, The Big Escape (By Creative Events) and Boutique Wines. Building on what I’ve learned in the field over the past 10 years I’m excited now offer one on one personal consulting to companies of all sizes, in different markets. Some of my specialties include Social Media Strategy, Digital Marketing and Online Content. If you have a company anywhere in this world that could benefit from part time or a few hours per week consultancy please get in touch and I'll be happy to put together a proposal. My Social Media services include:* Competitor Analysis;* Social Media Strategy Proposal with Best Practices;* Budget Strategy & Paid Campaign;* Content Production Strategy;* Monthly Calendar to each channel;* Copy writing and posting to all social media channels;* Monthly Analysis of KPIs and results.My Digital Marketing services include:* SEO analysis;* Keyword strategy;* Paid Search strategy & campaign;* Digital Display strategy & campaign;* Copy writing to Facebook and Google Ads.* Reports and KPIs analysis.

I’ve joined Woodie’s in 2016 as Social Media Executive and in 2018 I became Social Media & Digital Content Manager, being responsible for:* Social media: annual social media strategy and annual content calendar aligned to brand values. * Support to annual campaigns including TV shows Super Garden and The BIG DIY Challenge (launched in 2019) and sponsorship and charity campaign Heroes.* Innovation: Woodie's is a very innovative company and we are investing in what's new in the market, such as Google Shopping, Facebook 'Shoppable' Ad and Pinterest Advertising.* Budgets – Deciding annual budget and making sure that projects and deadlines met within budget. * Video production: as our main content for 2017 and 2018 is video I have developed strategies for both year that include concepts, production and media support for each project. * Campaign reporting – weekly analysis of Facebook promoted posts; customer service report and brand sentiment (using the Listen tool).* Digital Marketing support – Digital display creation and Paid Search and PPC support to the Online Team.* Woodie's Inspiration Blog – Editor of the Woodie's Inspiration Blog, launched in May 2017.* Support to all Marketing activities.~ Notable results:* Nice One short videos: every Friday at 1pm we shared a short video with a 'nifty tip to your home and garden'. This campaign had 43 videos shared on Facebook and engagement rates 3% and 28%.* YouTube Homemakers series: Woodie's first content series, focused on story-telling for YouTube, launched in 2018;* Woodie's Heroes – our charity campaign has won the Irish Sponsorship Awards 2017 in the category Best Societal Sponsorship in 2017 and we have reached 1 million raised in four years of campaign for different children’s charities in Ireland.* AIM's 2019: Woodie's was shortlisted in the Integrated Marketing Award with our multi-media Homemakers campaign, heavily supported by social media and launch of Woodie's first ever YouTube series.

- Using digital marketing best practices to create and support content marketing strategy the company.- Performing competitor analysis on the content strategy, content marketing and social media practices of similar businesses.- Creating, editing and revising editorial content based on defined content strategy and digital marketing requirements.- Creating blog post packages (site copy, social messages tailored to each platform, newsletter copy, etc), making sure to include SEO optimization for each produced content piece.- Generating content calendar to schedule and track content production, publication and dissemination of supporting content (social, email, PR, etc).

All About Vegan Food has become a website focused on vegan news and recipes in 2012.* Using digital marketing best practices to create and support content marketing strategy for the website.* Creating social media plan, campaigns and content to support digital marketing strategy.* Writing content based on SEO practices for the website (interviews, reviews, profiles, etc), born in 2008 as a blog and transformed in a website in 2012.* Managing a writing team of 10 freelance copywriters around the world who contribute remotely to the website.* Managing international project Vegan Package Swap, born in 2013 and which has today around 1,500 subscribers. Project is not in operation since July 2015.* Managing marketing and advertising of website. http://allaboutveganfood.com/

* Using digital marketing best practices to create and support content marketing strategy for clients.* Performing competitor analysis on the content strategy, content marketing and social media practices of similar businesses.* Working with the content strategist to refine best practice content approaches appropriate to each client.* Creating, editing and revising editorial content based on defined content strategy and digital marketing requirements.* Creating blog post packages (site copy, social messages tailored to each platform, newsletter copy, etc), making sure to include SEO optimization for each produced content piece.* Generating new content ideas and material to support and enhance content strategy, promotions, campaigns and events as required.* Creating social media plan to support content marketing strategy.* Generating content calendar to schedule and track content production, publication and dissemination of supporting content (social, email, PR, etc).* Providing input and support to all content projects as required.

Freelance writer for The Body Shop Ireland blog, producing pieces related to products, staff, community stories, featured stories, events and interviews.

Free lance writer covering international topics related to vegan diet and veganism.

- Coordinate all content of the magazine with the General Editor.- Write and edit journalistic content for the website.- Manage the social network accounts (Twitter and Facebook) to align all editorial content with new media solutions.- Design and layout of all PDF versions of the magazine (4 issues) available to download in the website.

Content Editor of MUZU.TV, a growing Irish music website that has 200,000 page views/day, offering official music videos and news videos to UK, Ireland and Europe.- Coordinate the new Content Team of MUZU.TV, that included four people.- Keep the team motivated to achieve the goals and check on periodical results.- Write, edit and review journalistic content (news, blog, channels) for the website.- Edit and update the editorial content, from the home page to the internal pages of the website to UK, Ireland, France, Spain, Italy and Germany, to optimise the website to achieve and maintain high daily traffic and user interaction.- Manage the social network accounts (Twitter and Facebook) to align all editorial content with new media solutions.

Prepare and schedule all messages distributed through LiveScreen (a new mobile product developed by Celltick) Program the LiveScreen Media broadcast schedule Write original creative content and propose new themes for the content provider company Create event programming and maintaining an event calendar Administer marketing campaigns Alignment of rich content (ringtones, wallpapers and videos) with text content Generate reports of products sales through LiveScreen (ringtones, wallpapers and videos), evaluate information and propose new and best-selling items for the next period Act as point of contact between Celltick's Media Department and costumer (Operator) Coordination between customers and Company to create effective marketing campaigns

Manager of the department of content production, coordinating all the work and team, of 6 people, including trainees and journalists. Set annual targets of the department. Keep the team motivated to achieve the goals and check on periodical results. Generate regular reports of results and evaluate staff, projects and products. Edition and revision of journalistic web content for the projects/products of Aorta. (Examples: Aorta website; OiFM (radio and webradio with SMS content service); Portal 180º - daily content of the website of Student Travel Bureau magazine 180º).Edition and revision of journalistic wireless content for the Mobile products of Aorta. (Examples: Trip Sem Fio - general news of the Brazilian magazine Trip - ; Galo no Celular - news and report of matches of the regional soccer team; MobNews Telemig Celular - SMS content service with more than 100 channels of the mobile operator Telemig Celular) Write, edit and review of journalistic content for custom magazines (Example: Estação Sundown, summer edition, for Johnson & Johnson)