Manage 360o marketing strategies to brazilian market Managing marketing content production and activating social media channels (trends, content, results analysis)Interface with global stakeholders and external partners, agencies and suppliersManage and oversee BR Marketing budgets Implement branding and go to market strategiesManaging product launches in BrazilDefine and organize all events in local market Define and Implement PR strategies Monitor competitor activities and act upon it Connect sales and marketing strategies to optimize budgets Following up the KPIs

Branding and communication strategic planning.Planning and coordinating all marketing activities – business focus.Plan and coordinate with the agency all PR initiatives.Responsible to coordinate CRM actions focused on the advertising market.Strategic planning in content production for all social media platform.Interface within sales, operations and products team.Responsable to coordinate SEO/Inbound actions.Marketing activation (brand positioning, inhouse events and external sponsorships).

Development of advertising campaigns for the publishing market.Institutional brand positioning and development for digital brands of Grupo Globo (TV, Digital and GloboPlay).Marketing activation (brand positioning, inhouse events and external sponsorships).Leading business pitches and advertising agencies.PR strategy.Budget planning and coordination.Integration of all communication strategy within Grupo Globo brands.Team management.Working in partnership with sales teams.Following up on the KPIs.

Development of marketing strategies with mobile content providers.Mobile campaign development focusing on the benefits of Samsung Apps.Marketing campaigns to all Samsung products (ChatON, WatchON, Samsung Wallet).Leading business pitches and advertising agencies.Marketing strategy and activation to launch OCEAN – first Samsung app development organization in Brazil.Managing newsletters, such as notifications and e-banners.Online and social campaign development.Marketing campaign coordination for all Samsung Latam market.

Institutional brand positioning and development for Terra in Latam countries, EUA and Spain.Development and activation of large scale national and international events (Planeta Terra Festival).National and international partnerships planning and activation (Cannes).Managing all agencies and suppliers.Campaign development and activation for SundaytTV, Sonora and Digital out of home.Budget planning and coordination.

Development and implementation of strategies for image, relationship and communication with the market. Negotiate and budget control. Management of trade marketing events. Partnerships with agencies and direct marketing to create advertising campaigns, activation events, videos and promotional materials. Coordinate of Public Relations. Negotiate of sponsorships and media with major media companies with national coverage and specialized in advertising. Creation and implementation of internal marketing actions like sales conventions , incentive campaigns, planning and commercial support among others.

Responsible for the development and implementation of strategies for image, relationships and branded content projects.Negotiation and budget control.Coordinating corporate and trade marketing events.Direct Marketing to create marketing campaigns, activation events, videos, and promotional materials; Public Relations.Coordinator of proposals, planning, development, production, strategy and evaluation of results.Project Coordinator crossmedia together with other vehicles in the group.Participation in project execution "custom cover" in partnership with Lew Lara / TBWA which was awarded the Golden Lion at Cannes 2009.