Gustavo Lazarini Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

- Multidisciplinary team leader responsible for the governance of the Salesforce Marketing Cloud platform and the implementation of new communication channels in CRM with R$42MM annual budget;- Responsible for the strategy and governance of the digital channels (WhatsApp, Push, SMS and E-mail) generating savings of R$1.5MM in 2021;- GPM (Group Product Manager) of the squads responsible for the Customer Registry and for the Transactional Communication Hub (+10MM touches with customers… Show more - Multidisciplinary team leader responsible for the governance of the Salesforce Marketing Cloud platform and the implementation of new communication channels in CRM with R$42MM annual budget;- Responsible for the strategy and governance of the digital channels (WhatsApp, Push, SMS and E-mail) generating savings of R$1.5MM in 2021;- GPM (Group Product Manager) of the squads responsible for the Customer Registry and for the Transactional Communication Hub (+10MM touches with customers, monthly);- Responsible for customer view key indicators (OKRs) and owner of CRM data (mapping, ingesting, validating and democratizing 20+ sources);- Co-responsible for the internal innovation program and mentor of one of the finalist groups (75 submitted ideas and 4 accelerated finalists);- Executive report to the CEO and CTO. Show less

São Paulo, Brasil

- Responsible for the implementation of CRM products focused on the integration of the CRM platform with Corporate Data (AWS) and Salesforce Marketing Cloud tool;- Responsible for the management and implementation of Salesforce Marketing Cloud with activation of the following channels: WhatsApp, Push, Email and SMS;- Leader of the CRM Projects team and responsible for the Customer Registration systems and the Transactional Communication Hub that performs +7MM touches with customers… Show more - Responsible for the implementation of CRM products focused on the integration of the CRM platform with Corporate Data (AWS) and Salesforce Marketing Cloud tool;- Responsible for the management and implementation of Salesforce Marketing Cloud with activation of the following channels: WhatsApp, Push, Email and SMS;- Leader of the CRM Projects team and responsible for the Customer Registration systems and the Transactional Communication Hub that performs +7MM touches with customers, monthly.- Functional leader of initiatives to integrate and centralize customer data and business events with Corporate Data Lake on AWS, democratizing customer and CRM data for the entire bank (10+ sources) Show less

São Paulo, Brasil

- Squad leader responsible for the web app (Angular and .NET Core) created to contribute, through data, to the management of 200+ public hospitals and health departments throughout Brazil during the COVID-19 pandemic.

São Paulo, Brasil

- Chapter Lead of the Data & Analytics in the iti app, responsible for mapping and ingesting data, generating studies and insights in addition to the development and monitoring of business indicators using AWS and Tableau- Leader of Digital Analytics responsible for tagging, collecting and analyzing customer behavioral data with data visualizations for funnel analysis on Google Data Studio and Adobe Analytics;- Responsible for the migration from Adobe Analytics to Google Analytics… Show more - Chapter Lead of the Data & Analytics in the iti app, responsible for mapping and ingesting data, generating studies and insights in addition to the development and monitoring of business indicators using AWS and Tableau- Leader of Digital Analytics responsible for tagging, collecting and analyzing customer behavioral data with data visualizations for funnel analysis on Google Data Studio and Adobe Analytics;- Responsible for the migration from Adobe Analytics to Google Analytics building and implementing a component that reused all Adobe's tagging, transforming and redirecting it to GA;- Developed, together with the team, a real-time web portal (Vue.js and .NET Core) to manage executives’ business OKRs Show less

São Paulo, Brasil

- Leader of the team responsible for the development of dashboards on Tableau, analytical studies on SAS and alerts for Products, Digital Channels, E-commerce, and Operations areas of Rede (Itau’s Acquier Company)- Designer of the Advanced Analytics model (lexical analysis + bag-of-words) for sentiment analysis and monitoring of social networks (Facebook, Instagram e Twitter)

São Paulo, Brasil

- Role throuth Technology and Fraud Prevention areas as responsible for monitoring indicators and analytical studies for transactions through e-commerce (CNP - Card Not Present);- Leader of the development team for the regulatory (Basel II) and management (CEA) capital calculation systems and responsible for the data handling and loading in Moody's RiskAuthority™ and RiskFrontier™ tools.

Pós Graduação, Gestão De Negócios

Bachelor Of Engineering (B.E.), Electrical Enginering