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As a seasoned Brand Creative Director in the fashion and lifestyle industry with over 20 years of experience in digital creativity and branding, I've concepted and executed cross-channel brand campaigns, digital activations, and strategic rebranding projects for top-tier brands like Nike, Mango, Bang & Olufsen, NA-KD, Pepsi, and Zalando, as well serving as senior creative for several international agencies.My expertise extends beyond Creative Direction; I've accumulated experience driving projects in brand development, marketing strategy, graphic design, copywriting, photography, web design, video content creation, social media marketing, and generative AI.I've excelled in leading diverse creative teams, emphasizing empathy and inclusion; my leadership style is rooted in problem-solving and teamwork. I'm adept at both in-person and remote facilitation, fostering an environment of communication to harness collective intelligence.Highly skilled in digital creative tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, and After Effects), with additional experience in Blender 3D and Figma.With a C1 Business level in English and Spanish, A2 level in German, and native Brazilian Portuguese, I've accumulated 15 years of European residency, bringing a multicultural and international perspective to all my projects.Additionally, I serve as a Founder and Keynote Speaker.For further details on my recent projects, please visit Glazione.com.
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Creative DirectorZalandoBerlin, De
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Design DirectorVml Apr 2024 - PresentNew York, New York, UsLeading a diverse team of internal creatives while forging strong partnerships with multiple external collaborators, including production companies, freelancers, design studios, and social media agencies. I focus on developing innovative concepts and executing impactful design campaigns across various platforms. My current role involves guiding our agency’s efforts for sportswear and skincare clients, ensuring that every project aligns with the brand vision and delivers exceptional results. -
Vp Of Brand CreativeNa-Kd.Com May 2023 - Mar 2024Göteborg, Västra Götaland, SeAs the VP of Brand Creative at NA-KD, I focused on leading strategic projects that shaped the company's brand evolution. I guided agencies and design studios to align with our long-term vision, ensuring a C-level executive buy-in and enabling multiple departments to our long-term brand strategy.By redefining the brand's strategy, creative narrative, and visual direction, we achieved a significant 30% increase in brand engagement, translating to a 12% rise in new customers within a year.My leadership in culture-driven brand strategy and digital-first narratives strengthened our connection with NA-KD's trend-focused audience, enhancing the brand's reputation among the youth demographic. -
Head Of Brand DesignNa-Kd.Com Apr 2022 - May 2023Göteborg, Västra Götaland, SeI led a team of 12 professionals, including creatives, graphic designers, digital designers, motion designers, copywriters, and front-end developers, in conceptualizing, executing, and implementing 360° cross-channel fashion campaigns.My genuine passion for nurturing young creatives, combined with my deep understanding of managing a creative department, has fostered an environment that prioritizes inclusivity, creative opportunities, and constructive feedback. Under my leadership, we reduced employee turnover and increased team productivity by 18% within a year.
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Associate Creative Director / Design Studio LeadZalando Se Mar 2018 - Mar 2022Berlin, Berlin, DeAs an Associate Creative Director, I led the global design team, focusing on reshaping brand perception among Gen Z by implementing a more social and contemporary brand design across various channels. My responsibilities included developing digital-first creative concepts, redesigning the brand book, exploring innovative channels, and onboarding external agencies like Mother London, Wieden & Kennedy, and Anomaly into our visual landscape.A key highlight of my role was shaping Zalando's streetwear and sportswear campaigns, which helped establish credibility in street culture and attract relevant brands to our platform.My expertise in this category contributed to creating authentic content that increased streetwear sales by 25% and social media engagement by 30%, resulting in a robust database of streetwear enthusiasts.
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Senior Art Director // Bang & OlufsenSaatchi & Saatchi Aug 2014 - Feb 2018London, Greater London, GbAs the Senior Art Director at Saatchi & Saatchi, I launched Bang & Olufsen B&O Play headphones in the DACH region by crafting a fresh global brand redesign and social campaigns. These efforts resulted in a 40% boost in customer engagement and a 15% increase in brand awareness for B&O headphones in the DACH region.I was the brand's lead art director responsible for redesigning their local website, creating product demo videos and digital campaigns, and designing promotional LPs, CRM, Social Paid, and physical events.I start to lead a team of 2 junior creatives. -
FounderRisk Studio Apr 2013 - May 2017Berlin, Not Applicable, DeI established a menswear fashion brand in Barcelona, where I played a pivotal role in shaping its identity. My primary responsibilities encompassed product design, merchandising, and marketing strategies. Working closely with a talented team of seven individuals, we collaborated to create a cohesive and innovative brand that reflects our shared vision for contemporary men's fashion. Our collective efforts focused on delivering quality, style, and a unique customer experience. -
Digital Art Director // Seat & MangoGrey Group Spain Mar 2012 - Jul 2014As the Art Director at Grey, I spearheaded the development of digital concepts for SEAT and MANGO in the EMEA region. My efforts led to a 12% increase in MANGO's online sales following a complete visual overhaul of their website. Furthermore, my involvement in redesigning their social media playbook resulted in a 14% boost in engagement across their social channels.
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Art Director // Coca-Cola & VodafoneMccann Erickson Romania Feb 2010 - Feb 2012Sectorul 1, Bucharest, RoAs an Art Director at McCann Romania, I developed engaging digital campaigns for Coca-Cola and Vodafone. My expertise in concept creation and contemporary visuals aimed at young audiences helped both brands establish a fresh presence in the market, resulting in a 10% increase in positive brand perception locally. -
Art Director // Pepsi & SnikersBbdo Worldwide Jan 2009 - Jan 2010New York, Ny, UsAt BBDO, I played a crucial role in Pepsi's 2010 football World Cup campaign, excelling in omnichannel content creation and retail activations. This approach led to a remarkable 45% increase in website traffic and a 12% boost in retail store sales during the event, underscoring my ability to develop engaging visual narratives across digital and physical platforms. -
Jr. Art Director // NikeF/Nazca Saatchi & Saatchi Jan 2006 - Nov 2008São Paulo, Sp, BrAs a Junior Creative at Saatchi & Saatchi São Paulo, I infused my passion for fashion and youth culture into authentic content that propelled the launch of Nike Sportswear in the region.My visual skills impacted the execution of local physical events, leading to a 30% increase in event attendance and a significant 20% rise in event newsletter sign-ups, contributing to the success of Nike's sportswear in building a strong market share in the region.
Glazione Rocha Skills
Glazione Rocha Education Details
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Espm Escola Superior De Propaganda E MarketingAnd Applied Communication -
Central Saint Martins, University Of The Arts LondonGeneral
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Bau, Centre Universitari D'Arts I DissenyMotion Design
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Future London AcademyUx/Ui And Digital Design
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Hyper IslandCreative Leadership
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Central Saint Martins, University Of The Arts LondonInnovative Digital Marketing For Fashion
Frequently Asked Questions about Glazione Rocha
What company does Glazione Rocha work for?
Glazione Rocha works for Zalando
What is Glazione Rocha's role at the current company?
Glazione Rocha's current role is Creative Director.
What is Glazione Rocha's email address?
Glazione Rocha's email address is gl****@****ail.com
What is Glazione Rocha's direct phone number?
Glazione Rocha's direct phone number is (212) 463*****
What schools did Glazione Rocha attend?
Glazione Rocha attended Espm Escola Superior De Propaganda E Marketing, Central Saint Martins, University Of The Arts London, Bau, Centre Universitari D'arts I Disseny, Future London Academy, Hyper Island, Central Saint Martins, University Of The Arts London.
What are some of Glazione Rocha's interests?
Glazione Rocha has interest in Children, Education, Science And Technology, Animal Welfare, Arts And Culture.
What skills is Glazione Rocha known for?
Glazione Rocha has skills like Art Direction, Advertising, Graphic Design, Creative Strategy, Creative Direction, Digital Marketing, Integrated Marketing, Illustrator, Concept Development, Online Advertising, Typography, Interactive Advertising.
Who are Glazione Rocha's colleagues?
Glazione Rocha's colleagues are Maike De Buhr, Alexander Brygin, Walter Gilner, Ostap Opalynskyi, Peterson Isong, Medhanie Ftwi, Jérémie Joudioux.
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