Gleb Alekseev Email & Phone Number

Belgrade, Rs

Malta

Spearheaded the definition of key product characteristics (name, pricing, features, UX design elements) by conducting comprehensive surveys, Conjoint Analysis, MaxDiff, and Van Westendorp’s method. Enhanced the quality of market, competitor, and UX research insights by leveraging SQL for complex queries and applying advanced data analysis and machine learning techniques with Python. Performed marketing optimization through a series of A/B tests to identify optimal marketing materials, utilizing Google Analytics and Amplitude for in-depth customer behavior analysis. My contributions were instrumental in achieving a six-fold decrease in Cost Per Click (CPC), optimizing ROI, and other crucial marketing metrics.Efficiently managed end-to-end research projects, from identifying business needs to presenting actionable insights to various teams and stakeholders. This required adept coordination, timeline management, and clear communication to ensure project success and stakeholder satisfaction.

St Petersburg City, Russia

Automated competitive analysis by developing a series of Python web scrapers to automate the collection of data on key competitors’ new features and client reviews, significantly enhancing the efficiency and depth of competitive insights.Led multiple influencer marketing studies, employing surveying, statistical data analysis with Python, and open-source data research.Conducted studies together with academic and business experts that were featured in popular media outlets, including Business Insider and TechCrunch, highlighting the relevance and impact of our research findings.

Russia

Crafted engaging landing pages for small businesses, focusing on user experience and conversion optimization.Created and managed advertising campaigns on Google Ads and Meta, targeting increased visibility and engagement.Utilized Google Analytics and Google Tag Manager (GTM) to analyze and optimize ad campaigns, leading to improved performance metrics.Implemented social media marketing strategies to enhance online presence and audience engagement for clients.

Master'S Degree, Economic Psychology, 7/10

Courses: The Psychology of Economics, Money and Financial Behavior, Psychology and Marketing, Consumer Analytics Using Big Data #40.

Master'S Degree, Applied Social Psychol, 7.5/10

Courses: Qualitative and Quantitative Research Methods in Psychology, Cross-Cultural Psychology, Social Influence

Бакалавр, 4.9/5