Sendsay.ru - Saas marketing CRM with marketing communication channels: email marketing, sms marketing, push, SMM.Leading e-mail marketing platform in Russia

Full range of marketing activities (including branding, PR, events, e-commerce) to promote and attract customers to Sberbank's project "Business enviroment" (created for small business development ):Business areas:- Business School for Small Business ( educational project, sales of business courses and webinars )- SaaS Shop (sales of IT solutions and cloud applications for small business )- Magazine for Small Business ( Business Media - the online version and paper magazine)- Online Banking ( the one service that allows to apply for a loan from Sberbank for business completely online )- Sale of franchises and finished business.- Client online Account - workspace for businessmen ( as an alternative to online banking Sberbank)I came in at the start of the project and create the department of marketing and online sales.Achievements :- Business Enviroment's website has led to Sberbank more clients (customers get credit after filing online form on the website) than q-ty of similar credits issued by any commercial bank in Russia.- 700 000 visitors per month on the web site- Business Environment - the absolute market leader in the sale of SaaS business applications for small businesses.- 250 000 regular customers - small businesses

Head of the biggest travel portal in Russia.Full project management of separate business unit. Strategic and tactical plans, human resources, IT development and marketing: SEO, SMM, context, BTL & ATL, PR activity.Traffic: 3 million unique users per month, 40 million views.My team: 8 office staff, plus freelance journalists and remote editors. – Total about 20 persons.Achievements:• Complete redesign and repositioning of the project - from site list of advertising of travel agencies to the perfect tool of travel-planning and online-booking.• The development and launch of a unique online service for Russian market: comparison package tours with separate booking of hotels and flights.• Creating the metasearch of flights and hotels.• Creating the first in Russia metasearch of package tours.• Creating the unique social applications for travelers (Odnoklassniki, Facebook, MoiMir)

Founder of online project "Nabortu.ru" - Online booking of travel services (hotel reservations, flights).Creating the concept and business plan of the project, design and development of new tourist service.Creating the tasks and control of software development, implementation of customer service standards,recruitment, opening the retail office in a shopping center.Creating the brand concept, defining the communication channels, advertising campaigns, btl, ATL, SEO, SMM, virus marketing, development of loyalty programs, affiliate programs (affiliate program with the largest companies - Alfabank, Megaphone, Tupperware etc.). Sales leadership, training of staff, sales promotion.Achievements:Cross the break-even point in 6 months from start.Listing in TOP 10 online travel agencies in 2010.

Starting a new marketing department, creating new marketing team, coordinating cross functional work team and outside agencies to implement plans.Developing the marketing strategy for whole company, marketing plans and budgets. Developing consistent regional media strategy across CIS markets.Managing $1 500 000 annual marketing budget.Developing and managing all ATL and BTL marketing activities in company, managing all external and internal PR activities.Analyze markets for business trends and market insights.Created the company's distinct B2B and B2C brand messages.

Developed the marketing and products strategy for a venture-backed start-up.New brand creation, Analyze markets for new prospective market niche for new brand start-up.Created the company's distinct B2B and B2C brand messages.Co-authored business plan and created financial model to present to investors, presented plan to angel investorsManaging a product line from cradle to grave, justifying new product development investments, determining and documenting new product requirements, developing sales forecasts and product pricing, and launching new products to the marketplace.Coordinated all aspects of product launch including product development, promotions, sales, pricing, and packaging.Wrote formal marketing plans and formulated pricing policy for all products.Meet with dealers, national accounts, end-users, and the sales force to define new product requirements.Develop significant new products that satisfy consumer wants and needs.Identify new products and product modifications to support the brands.Develop and implement brand strategies and marketing programs to meet business growth and profit objectives.Increase sales of major brands through new product development, packaging, merchandising, and advertising.Achievements: More than 8% of mp3 players market for 2 years. Top 10 in recognizable brands in MP3 players segment.