Developing Atomic Heart's music universe

In October 2022 I joined the team of Yoga (https://enter.yoga/en)- Tomsk-based music company, that provides background music solutions for businesses. I remotely help Yoga with artist acquisition, onboarding, and developing new services (distribution, etc.).

When I moved to Tbilisi I continued to help artists to develop their careers and to find the best solutions for distribution and digital marketing. My current catalog contains more than 400+ tracks of various genres - neoclassical, indie, experimental, folk, etc. Besides this, I consult artists, make Spotify growth campaigns, and write articles about music business trends. Working as a freelance music supervisor I fully produced soundtracks for the TV series "Guide and big temptations" (to be released in 2024 on 1TV, Russia), and the documentary films "Inside Russia: Traitors and Heroes" (2023, BBC, UK) and "Ещё один длинный день" (2021, Kinopoisk, Russia)

In 2022 Symphonic Distribution was going to launch its office in Moscow, Russia I had started to develop Symphonic business in RU and CIS countries. I attracted some local artists and labels, developed relations with local DSPs, I had worked closely with the international marketing team to provide the best service for Symphonic clients in RU & CIS countries. I translated and localized Symphonic website, FAQs, and guides and prepared everything for the official launch of Symphonic Russia in March 2022 - but when Russia invaded Ukraine, Symphonic wisely decided to stop all activities in this region.

I started to consult Emmanuel Zunz (CEO of ONErpm CEO) about the russian music industry in January 2019 and arranged his trip to Moscow in February 2019. In April 2019 I was hired as the first person to build the local office of this global company.In 1,5 years we had built a strong local team (15 employees), that had worked closely with US, MX, and BR offices, had developed a russian roster of premium clients (200 labels and independent artists), and grew our DIY-roster to 120 000 accounts (7000% growth in a year, the best result among all markets). According to Yandex's Keyword Statistics, the number of search queries for “ONErpm” had risen from 131 to 22894 (17476%!). In short, we had a super successful launch here. It’s important to note that we did not spend any significant amount on this success and saved a lot of money that could have been spent on advertising.In a short period, I presented the new company to key figures in the music industry, ran PR and digital ad campaigns, developed local social media pages, took part in music conferences, and built strong relationships with opinion leaders, generating a constant interest in the brand.

Production and maintenance of the live music program of the unique pop-up venue on the roof of the Worker and Kolkhoz Woman monument at VDNH city park. Full management of 20 gigs during the summer season (from the end of May to the first week of September): planning, booking, paperwork, PR campaign, ticketing, logistics, hospitality, etc). The mayor of Moscow, Sergey Sobyanin tweeted that this project had been one of the most wonderful initiatives of the summer season.

Moscow Seasons is a network of theatre, music, and food festivals and local events, sponsored by the Moscow Government and Trade and Services  Department of the city of Moscow. I was responsible for the programming and implementation of the music program of 3 major events: Journey to  Christmas (December 31 — January 3rd), Fish Food Festival (May 17 —  27), and Russia Day celebration (June 11-12).

My responsibilities included but were not limited to the selection of an artist and agreement with the client (the Government of Moscow), determination of the repertoire, approval of the budget, tech riders, logistics and hospitality issues, management of technical staff on the site, coordination with other departments, signing contracts and legal support of transactions, preparation of reports for clients, selection of background music and preparation of reports for PROs.

The main challenge in the implementation of these projects was that the  Christmas Travel Festival was held for 4 cold winter days simultaneously on 10 stages on the main street of the city, and the Day of Russia festival was held simultaneously in 7 city parks. I coordinated the work of dozens of stage managers and hundreds of artists in different parts of the city - and I  am sincerely proud that during all the festivals we did not have a single time delay, and millions of Moscow citizens had been satisfied. Festival «Journey to  Christmas» 2017-2018 attracted 10 million Muscovites in 4 days, which became a record among winter events in Moscow.

Creation of the author's course of lectures "Musical Management", 60 hours. Making lectures, supervising students' projects, and developing their creative projects.

Kometa Music is a small but influential record label, PR- and booking agency, that has launched the careers of many locally famous artists, such as Naadia, ГШ/Glintshake, Sirotkin, Ocean Jet, KDIMB, Artemiev, Maskeliade, to name a few. Kometa Music is a 360-degree management company, so I have operated in all spheres of the music business: talent management, A&R, distribution, digital marketing, PR (global and local), licensing, booking, sponsorships, video production, social media management, etc. Since November 2017 Kometa Music has been on stand-by and works only as a side business (back catalog for selected artists).

Music pre-production manager, demo recordings, and supervision of soundtrack for the film «Leto» directed by Kirill Serebrennikov. Awarded Cannes Soundtrack Award 2018.

Planning, producing, and management of winter holiday events in all Moscow city parks. Government relations, budgets, paperwork, event management, promotion, etc. Managing a team of 22 event and PR managers in each park.

Local representative and head of content of Australian streaming music service Guvera. Playlist management, talent acquisition, brand partnerships, label partnerships, producing video content, developing social media campaigns, copywriting, etc.

Developing of new marketing and PR strategy for the music branch of Russia's leading media platform "Afisha". Full development of New Year special project “NY15”: 360-degree management of the project, sponsored by Ford, production of unique audiovisual content, print media, event, and digital planning. Produced numerous collaboration projects with Moscow's Department of Culture, including Moscow Music Night and Gorizont festivals. Producing branded background music playlists for municipal parks and city museums.

Complete management of the venue’s live music program (25 events per month, including night events). Talent acquisition, PR and SMM campaigns, ticket sales, logistics, hospitality, tech support, etc.

Bosco Sport has been the exclusive outfitter of Russian Olympic and Paralympic teams from 2002 to 2020. Bosco Sport sponsored the 2014 Winter Olympics and used this unique moment to develop a new content strategy for their social media accounts. I spent two months in Sochi, working on producing bilingual content for the brand on Facebook, Instagram, and VK accounts, developing the international community of new fans of the brand, and increasing the awareness of the brand globally.

Full production and of the Bosco Fresh Festival lineup (8-days-in-a-row festival in the Gorgky Park with free admission, more than 200000 visitors). Booking and talent buying of local and foreign artists, overseeing the PR campaign, design assets, etc. My responsibilities included band bookings, logistics, overall finances, hospitality, PR and media management, and social media management. Bosco Fresh Fest 2012 and 2013 was assessed as the capital’s finest festival.

Launch of the local editorial office for print issues and the website of VICE, management of the editorial team and interns, marketing of new media on the local market, the realization of the commercial projects, and production of documentary films (in collaboration with HBO and Al Jazeera). Production of fashion photoshoots and event management. Host and co-producer of two documentary films ("Siberia: Krokodil Tears" and "Agafia's Taiga Life"), both nominated for Webby Awards.

Promotion and media support for major label’s artists. Copywriting, press-releases, hosting media events, etc.

The launch of the new website of the biggest entertainment channel network in Russia (ТНТ). Content management, copywriting, and creative production.

Label development, artist management, pre-release campaigns, PR and promotion of releases, and booking gigs. Overseeing of first years of the career of  Alina Orlova and Cheese People. Making the SWOT analysis of the label’s back catalog, building a strategy for reaching the audience in the new turbulent digital world.

My main task was to launch a modern, popular, and constantly updated website for the russian version of the legendary music magazine. I had planned and implemented the rubrication, the procedure of updates, and mechanisms for working with the audience - and then I switched to work on the print edition of the magazine. I had worked as a journalist, translator, and editor, I had overseen the production of interviews, features, and reviews. Managed the work of journalists, photographers, and ad agents, and built relations with record labels, booking agents, promoters, and other partners.During my work for Rolling Stone, I started to appear in other media as an expert in music and marketing fields, appearing on the pages of TimeOut, Openspace, Colta, Afisha, and other influential media outlets.

"Play magazine" was the most influential magazine for record collectors in Russia. I had been responsible for the full life circle of the main section of the print issue — 200 reviews of new records, that had been published each month. Besides this, I had monthly compiled and cleaned rights for covermount promo CDs.

Sociological research for the “United Russia” political party candidates. Consultations with candidates, PR management of the electoral campaign, ad management,  etc. Working in Magadan city (far north of Russia), where the elections took place.

Rockmusic.ru was an independent webzine and print magazine, that had become very influential for the local scene in the first years of the century. I have worked as an editor and journalist, writing and editing features, interviews, reviews, etc.

Editor, content manager. Producer of daily news digest for State Duma Deputies.