Gleb Pugacev Email & Phone Number

Hamburg, Hh, De

Hamburg, Hh, De

Hamburg, Germany

Bremen, Germany

Eindhoven, North Brabant, Netherlands

Copenhagen Area, Denmark

Copenhagen Area, Denmark

Working together with STG's most important Machine Made Cigar markets of France, UK and Benelux, responsible for driving consistent excellence in marketing execution.

Copenhagen Area, Denmark

- Managing the portfolio of STGs strategic brands across the globe- Development of key brand fundamentals for La Paz and Café Crème- revised positioning, visual identity, brand architecture, pricing and channel strategy, merchandising and shelving guidelines- Leading and developing a team of talented individuals to achieve their personal and business objectives- Launch of several NPDs globally

Copenhagen Area, Denmark

Responsible for a team leading some of the largest cigar brands in the world - Cafe Creme and La Paz

Berlin, Germany

Copenhagen Area, Denmark

Leading international efforts of Carlsberg's largest brand. The brand delivered outstanding 24% growth in 2014 and 25% in 2015 despite challenging macroeconomic environment in EE. Together with a Global Brand Director responsible for strategy. positioning, communication and digital efforts of Tuborg globally.

Rheinfelden, Ch

Leading Carlsberg brand in CH with full accountability of KPIs (P&L, NS, GM%, EBIT)• Brand is continuously overdelivering shipments, sales and profits vs. BUD and LY• Led multifunctional taskforce to turn around Carlsberg rapid decline through a complete business review, deep dives with consumers, customers and other stakeholders to develop new focused brand strategy based on solid understanding of the needs of Swiss consumers and customers. • Led the repositioning efforts to a clear Premium Nightlife Brand on Carlsberg and executed with excellence series of initiative to grow Awareness and KPIs• Developed and executed with excellence the strategic action plan both ATL/BTL and in on-trade: generated PR value 17x times over the investment, negotiated 90% media discounts with prominent media partners• Developed and led the execution of the digital strategy achieving breakthrough results for Carlsberg, the brand became one of the most engaging beer brands in Switzerland in 2013. Helped Feldschlösschen become one of fastest growing brands in Swiss social media overall in 2014.• Sharpening customer proposition in order to drive outlet acquisitions• Galvanized the company behind the brand through various events and activities

Zurich

Responsible for Soluble and Roast&Ground Coffee Innovations for Western Europe across key brands: Jacobs, Kenco, Carte Noire and Maxwell House. Lead sustainable packaging development projects for Kraft Coffee Europe. Lead EU scaled, major product innovation projects in the Coffee Category, which are either new category / segment entry or major NPD (New Product Development) in existing segments – no simple line extensions based on existing technology and formats.Lead filling the innovation funnels identifying new platforms, opportunity areas and product concepts. Contributed to the evolution of the innovation culture, i.e. provided external orientation, tested new tools/ methodologies to evolve I2M (Idea to Market) capabilities.

•Associate Brand Manager - Central Eastern Europe, Israel, Turkey and S. Africa for Pantene at Procter & Gamble International Ops SA Previous assignments:•Associate Brand Manager - Mid Tier Shampoo Central Eastern Europe Middle East Africa (CEEMEA) at Procter & Gamble •Associate Brand Manager - Central Eastern Europe, Israel, Turkey and S. Africa for Mid Tier Haircare at Procter & Gamble International Ops SA

Research of BRICET helicopter markets. Developed market strategies to enter Eastern European markets

Responsible for contact with student recruitment agencies and market research in Central and Eastern Europe

Executive Program, Entrepreneurship: New Business Ventures

Executive Program, High Impact Leadership Program

Msc, International Management

Activities and Societies: Class President/Class Speaker

Msc, International Management

Bba, International Management And Marketing

Activities and Societies: Captain of the Volleyball Team

Bba, International Management And Marketing

Activities and Societies: Chairman of the Debating Society