All things partnerships for Simon Fuller/XIX Entertainment's new global pop band, Now United.

• Spearheaded the first ever fan-sourced tour with The Chainsmokers and CAA where 96 college campuses competed nationwide for 6 stops to bring their favorite Artist to their school• Led all partnership & BD efforts retlated to Tilt’s offering for brands (Monster Energy Outbreak, Mountain Dew/ Kick Start), talent (the Chainsmokers, RobinWright, Snoop Dogg, Nas), media companies (top music labels, management companies, talent agencies), and TV (CONAN).

Led partnerships team that managed all TV entertainment broadcast & network relationships. Partnered with executive and digital teams to understand priorities, push product & best practice adoption, and pitch creative solutions to grow audience and engagement on Twitter. Strong ability to work cross-functionally coordinating with internal (Sales, Product, Communications, Marketing) and external (partners & other 3rd parties) teams. Continually consolidated and filtered partner feedback to appropriate internal teams.Led & support 10+ event/show on-air integrations per quarter (e.g. Grammys, Oscars, The Voice, Dancing with the Stars, fall premieres, etc.) that resulted in a significant increase in Tweets, unique Tweeters, and impressions. Performed data driven analysis - recapping successes and opportunities of partner efforts by using quantitative metrics & industry trends.Worked with lifestyle web publishers to optimize current existing integrations and push adoption of new features.

Source, structure, package, and negotiate new Facebook developer / partner relationships. Lead all aspects of the RockYou Ad Network – publisher relations for AppData 100 Facebook developers (outreach & management), ad operations, network quality, and network analytics functions. Constant focus on developing best practices to improve partner satisfaction, virtual currency monetization, and user retention.

Defined advertising strategy for B2B travel platform – Rearden Personal Assistant. Identified new projects and prioritized roadmap initiatives

Led YPN’s (Yahoo! Publisher Network) operational and integration efforts focused on 3rd party / off-network graphical advertising partnerships with eBay, Comcast, Forbes, WebMD, and Newspaper Consortium. Built a cross – functional team that supported sales objectives, managed partner contractual obligations, and developed scalable end-to-end processes.Led all in-bound & out-bound publisher product marketing efforts for the Yahoo property customer segment. Partnered with Product teams to ensure that ad platform meets business needs/ requirements