Gary Lee Email & Phone Number

Neihu District, Taipei 114, Tw

■ Drive digital innovation and serve as a cross-functional change agent across the organization■ Set and implement digital strategy by working with cross-functional partners to map and transition traditional processes to digital ones■ As a digital evangelist, championing the use of digital technology and practices to engender a digital mindset from the top down■ Ensure collaboration, knowledge sharing, and digital best practices between partners and colleagues to help embed a robust digital ecosystem■ Measure ROI on digital projects, fine-tuning approaches as needed to ensure we're investing in the right tools and resources

Neihu District, Taipei 114, Tw

In charge of Global Digital Marketing Department, driving worldwide digital marketing policies, platform operations, back-end mechanisms, and initiatives to enlarge partners and customer coverage.■ Led the team of 10+ multinational marketing executives to implement digital marketing programs, resulting in consecutive 15% online business sales growth annually.■ Implemented marketing automation strategies which successfully improved business leads by 25%+ each year.■ Introduced dynamic CRM system, customer behavioral prediction and analysis, resulting 15% online direct transaction prosperity.■ Revamped worldwide corporate websites and global online stores to house additional $9.2 million and 3,000 sales transactions.■ Orchestrated worldwide digital advertising campaigns, including Google AdWords, Baidu, Google Displayed Networks, Remarketing/Retargeting Ads. Reduced online advertising cost by 20% while increased ad exposure quality.

Neihu District, Taipei 114, Tw

Neihu District, Taipei 114, Tw

Take charge of Digital Marketing Department and Leads Service Department, driving digital marketing campaigns, digital media & ads investment, eCommerce website, CRM integration, leads service efficiency across Americas.■ With teams of 7+ marketing executives to execute digital marketing campaigns, advertising, online media promotion, resulting in consecutive 15%+ sales growth annually.■ Implemented digital marketing transformation strategies into actions. which successfully improved leads conversion rate with double digits growth every year.■ Revamped ROI for all marketing expenses, redefine marketers KPI to ensure execution is tightly connected with USA branches for USD 30M+ revenue achieved annually.

Neihu District, Taipei 114, Tw

Managed digital marketing team for Advantech Europe Branch (DACH, FR, IT, NE, PL office) and take the head role of digital marketing team and CRM.■ Conduct the GDPR process and make associated systems, platforms are set correctly to fit with regulation, including CRM, corporate website, eCommerce website, marketing automation system, etc. All related transformation was ensured online on time.■ Redesigned EU branch eCommerce website to align with global site, expedite the payment gateway process with local 3rd party payment service provider. Recreate the vertical industry zones for visitors to have better website journey.■ Improved revenue and marketing cost measurement reporting system to have tight connection with number of leads and new contacts acquired. Average YoY growth on sales leads is 25% and business results embraced 15% up in consecutive 4 years.

Neihu District, Taipei 114, Tw

Neihu District, Taipei 114, Tw

Neihu District, Taipei 114, Tw

Managed business development & human resource disciplines for Advantech North America Branch (Irvine, Milpitas, Cincinnati offices) and served as lead member of cross-functional business teams.■ Restructured sales organization in Irvine, Milpitas, Cincinnati subsidiaries and achieved YoY revenue increments of more than 125%.■ Redesigned sales commission plan to incentivize sales productivity by over 20%, assuring sales rep. have clear prospecting & contact database system.■ Improved revenue reporting system to better track business results and optimize prioritization.

Neihu District, Taipei 114, Tw

■ Introduced eCommerce platforms including Yahoo!, Groupon, 17Life as the initiatives of online transaction, resulting in sales revenue boost of 10%.■ Created SOPs for media visiting, press releasing and CIS, ensuring advertising and sales promotion strategies for 5 hotel branches.■ Conducted series of TVCF for annual marketing roll-outs, appealing over 100K streaming viewing for web-traffic.■ Established a solid and effective branding relationship with media and press.

London, Greater London, Gb

■ Executed annual marketing events with mainstream banks, assuring the product information broadcast among bank users.■ Conducted the product-related press releases and fact sheets for specific financial markets

Master Of Business Administration (Mba), Marketing & Consumer Behaviors

Bachelor Of Business Administration (Bba), International Business

Exchange Program, International Economics