Scott Blue Email & Phone Number

United States

Salida, Colorado, United States

Executives in family-owned businesses are hampered by the brands they inherit from ancestors.It’s a huge issue because these brands impact everything: the culture, delegation of leadership, the approach to the market, customer experience, investors and partnerships. Not only does it prove a toleration – something to work around – but a major source of challenge to activating a succession plan, scaling or selling the business. What results from this? A sloppy, disorganized and barely navigable brand. An internal team that doesn’t really understand or get managed to a clear, focused brand vision, mission, values and differentiators. An inauthentic portrayal of who you know your organization is. Getting beat by the competition. Every time. Why? Because the brand is the root system of an organization, and it must connect every time at a human level. A poor root system creates a diffuse, leaky and at-risk organization.Most importantly, it leaves you feeling like there is no way forward – or out. That’s why I started my independent brand strategy practice nearly two decades ago. I desired to impact family-owned business to do great things, helping them flourish, scale, grow and pass themselves on to new generations of leadership. And not by doing a bunch of jargony stuff that is deemed a part of the “creative industry.” Instead, by being human, leveraging human collaboration and creativity, to get to the heart and soul of a brand that is rendered with strategic acuity. Along the way, I’ve helped hundreds of mid-sized and large companies reorient their brand to their true self in ways that result in successful succession, scalability or acquisition that are filled with people who live the brand, invest in the brand and buy the brand. Because it’s for real.This is my passion: full collaboration that yields a fully amazing brand.That, along with parenthood and a deep connection to my Divine true north, is my life’s work.

It was as a Principal partner at this award-winning boutique firm that I mastered the power of how a brand strategy could change and mobilize companies from the inside out and helped grow its footprint – with offices in Philadelphia, Pittsburgh, Boston and New York.Key highlights: Serving as a presenter on branding at the People’s Republic of China Ministry of Housing Conference. Branding Chinese companies seeking entry into the U.S. market at a time when trade and investment opportunities were bright and flowing. Client roster included: CiT, EyeWonder, Orasure Technologies, Pointroll, Taikong Beijing

I was proud member of the founding team at Allison following the acquisition of Connors Communications. I was focused on client growth in the Los Angeles and San Diego offices. Here, culture and market scalability walked hand-in-hand, and today the firm has offices in major cities on nearly every continent.Key highlights: Client roster included Aramark, American Express, Deloitte, Disney Channel, Leukemia & Lymphoma Society, Mr. Holland's Opus Foundation, NBC Television, The Philharmonic Society of Orange County, Sony Pictures Entertainment.

I grew up in this firm and cut my teeth on major clients that impacted my ability to fully understand how vision and trajectory connect directly to a single point: the brand.Key highlights: A quick rise to director that saw moves through the Minneapolis and San Francisco offices. Helping to open the firm’s Los Angeles office and working through the heady days of the personal computing and .com era. Client roster included Broderbund/Red Orb, Edmund's, Encyclopaedia Britannica, Knowledge Adventure, Learning Company, Nordstrom.com, Onsale, New.net, Overture, Priceline, Waterloo Maple, Wedding Channel, Xerox. Named “Connors Star” in 1998 – an annual honor.

Key highlights: Supporting a Heisman Trophy campaign for standout quarterback Heath Schuler. Being a part of the University of Tennessee’s track and field program and delivering a CoSIDA “Best in the Nation” media guide.

M.S., Communications/Emphasis: Creative Nonfiction

Activities and Societies: Graduate Assistant, Department of Athletics, Sports Information 1993-94 Track and Field Media Guide Named "Best.

B.A., Communications And Production

Activities and Societies: Varsity Soccer Member: Alpha Psi Omega