+ Direct a team of Marketing Analysts with respect to all facets of work: standards, methods, deliverables, priorities, timing, content, etc.+ Oversight across all accounts for budgeting, targeting and event tracking to trim costs and optimize ROAS of print and digital ads. Our key clients: Walmart, The Home Depot, Sobeys, Safeway, Metro, Rexall, Princess Auto and The Source+ Conduct lead analytics and client liaison for onboarding all new accounts+ Apply machine learning and DNNs (Python) to develop predictive sales models to gauge the effect of varying marketing inputs and quantify greenfield market potential+ Apply and set standards for an array of statistical and spatial techniques, including AB testing design, lift analysis, sample size and confidence limit requirements, spatial interaction modeling, cluster analysis, regression, missing value imputation, etc.+ Create and present Decks to clients detailing analytic processes and results+ Develop programs to automate standard reporting and QA procedures to maintain and improve analytic quality+ Created geodemographic cluster system used to profile and target Canadian geography (GeoCluster) against our client’s sales data

+ Responsible for Census (USA, Canada, Mexico, Australia) data procurement and processing, meta data maintenance, and specifying and creating neighborhood demographic profiles for use in real estate industry reports (Royal LePage)+ Managed large international map database delivered to clients via web browser, responsible for assigning tasks to junior analysts, production methodology, process automation, liaising with vendors and data update quality control measures + Developed back end programs (using PL-SQL in Oracle 10i Spatial and PostGres/GIS) to support software features + Worked with team specifying CRM and TLM software design requirements (e.g., real estate market analysis software)+ Managed development of an international geocoder, responsibilities included specification, requirements and design, testing and maintenance as well as pseudo-code and fuzzy string matching methodology

+ Developed a variety of client software and data projects+ Developer for “BranchManager”, a predictive retail site location modeling program used by banks and retailers+ Programmed solution for processing and creating postal walk map data for key client (Canada Post), saving $150K and fulfilling key initial requirement to secure larger contract+ Designed program to create drive-distance matrices for trade area and distance-decay modeling (Bank1, HSBC)+ Conceived “ManyMap”, a program to automate printing of large numbers of trade area maps+ 1996-1998: Managed team of geographers developing “CompuStreets” street line data product for the first three releases – responsible for all quality control measures, training technicians and data input routines. Yearly revenue from product grew to $3+ million, it was purchased by TeleAtlas and rebranded as DynaMap