After 15 years in management and corporate finance for large and small businesses, I decided to set sail in the uncertain world of entrepreneurship. I always had the ambition, or nagging desire, to become an entrepreneur; and after those 15 years in the industry, I had secured key “provisions”. I’m not talking money yet, but skills such as: P&L management, product development & marketing, strategic planning, channel marketing, financial modeling, supply chain logistics, procurement efficiencies, and distribution & shipping. With those skills, along with determination, vision, and bravado, it was time to start Dobi & Associates. To guide the company I set the following founding principle: to work with the highest company standards, while instilling honesty and integrity into everything we do. And to partner with other companies with the same synergies to ensure the best quality products and service imaginable. Together with an excellent staff we used that standard to develop a successful consumer product business, including quality cedar grilling planks (TrueFire Gourmet) that have been top sellers for more than 10 years. We recently began a new venture with the same cedar mill to create cedar garden beds and planters. With this collaborative effort, CedarCraft was born, providing sustainably-crafted, modern elevated garden planters for small spaces made from rescued pieces of milled western red cedar wood. Sustainable Forest Initiative Certified, all CedarCraft planters are built for quick and easy assembly with no tools required and have attractive, modern designs that enhance the look of any outdoor area and provide a durable earth-friendly garden solutions for all ages and gardening levels. Along with the exciting products we currently offer and produce, I look forward to our future creations of high quality affordable consumer products.