Assisting with business strategy, company re-branding, and new website development & implementation.

eCommerce - Amazon.ca | Costco.ca | Walmart.ca | Well.caDigital - Costco | K&F | Shoppers Drug Mart | WalmartDefined, developed, and implemented profitable E-Commerce strategies with key retailers to achieve annual online sales and website objectives while operating within company policies and practices. Led the successful negotiation of Key Vendor E-Commerce Contracts with retailers representatives and company stakeholders – Sales Management, Brand Marketing, Finance, Supply Chain, Legal.Ensured an optimal online product sales experience, search engine optimization (SEO) and provided ongoing maintenance. Worked in partnership with Account Teams, Marketing, Category Management, Finance, 3rd Party Vendors, and top retailers to create and execute innovative retail digital advertising support programs.

Managed day to day business development activities including customer communications, providing customer product knowledge, preparing presentations, selling promotions & new product innovation, handling negotiations, providing forecasts and managing account finance activities. Built, presented and executed annual joint business plans and adjusted as required, meeting customer needs and business objectives. Developed strong business relationships with all retailer category contacts.

Worked on the day to day business development activities including customer communications, providing customer product knowledge, preparing presentations, selling promotions & new product innovation, handling negotiations, providing forecasts and managing account finance activities. Built, presented and executed annual joint business plans and adjusted as required, meeting customer needs and business objectives. Developed strong business relationships with all retailer category contacts.

Oversaw the retail customer development and merchandising activities of 12 Ontario Trade Sales Representatives. Piloted the sales territory alignment review, analysis, and implementation to optimize retail coverage and effectiveness. Established and then implemented best practices for customer calls which improved representative effectiveness and service levels. Best practices included store planogram and full product listing distribution checks, adequate inventory level and pricing compliance checks, selling promotional programs and new product introductions, providing accurate display forecasts, and proactive reporting of competitive activity. Encouraged open dialogue and sharing of ideas for the benefit of the entire team. Managed the business development activities for regional key accounts – Metro Ontario, Sobeys Ontario, and Hy & Zels.