Glen Meltzer Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Managing marketing campaigns for events & concert tours across the Untitled Group businesses with the aim of optimising and maximising the set goals and results. Project marketing campaigns from the strategy stage to execution and reporting stage at the end, and being measured against the success of that concert or event. Accomplishments:- Ticket sales surged from 300,000 annually before the onset of the pandemic to surpassing 500,000 during the 2023/2024 summer season, spanning across 250 events and festivals.- Expanded the marketing team from 2 full-time staff members to a robust team of 12 through strategic hiring and comprehensive training.Key Accountabilities:- Developing the strategy and roll out plan for a marketing campaign with the goal of selling tickets to Untitled events- Creating briefs for Content Creators - Graphic Designers, Web Developers, Photographers, Videographers, Influencer Marketing - Implement, manage and monitor campaigns - Managing sales momentum- Campaign Reports, Results & Metrics- Digital Ads Strategy, Execution & Optimisation - Meta, Google, Tiktok, Spotify- Optimising campaigns to ensure benchmarks and KPIs are met- Assessing sales regularly - Reacting & acting to ensure optimum sales, ROI and KPIs are met or exceeded - EDMs, CRM audience management, template creation, monitoring and reporting- Social Media Content & Copy Management- Website Management & Optimisation- Ensuring understanding, accountability and actions / timelines and milestones are implemented on all marketing plans with all appropriate partners and stakeholders.Current / Recent Tour Highlights Include:Zach Bryan (US)RÜFÜS DU SOL (AU)Christina Aguilera (US)Anyma (US)Solomun (DE)Glass Animals (UK)Dom Dolla (AU)The Kooks (UK)Hayden James (AU)Overmono (UK)Nothing But Thieves (UK)RUDIMENTAL (UK)Milky Chance (DE)ROMY (UK)The Jungle Giants (AU)

Melbourne, Australia

Account Management and Business Development.Helping to scale SME businesses in Australia and the USA via digital marketing strategy and account management (0.8 FTE)

Melbourne, Australia

Developing and executing omni-channel marketing strategies for theatre and club sized events with the goal of driving ticket sales across Australia and New Zealand.

Melbourne, Victoria, Australia

A fixed term contract supporting the Aesop global marketing team with a focus on commercial marketing strategy planning.

Working closely with the comms planning team and creative agency to identify opportunities and respond to briefs. Management of client budgets, through planning, optimisation, and reconciliation.Using knowledge and experience to buy advertising across all channels. Take a strategic approach to ensure that client / campaign KPIs are reached or exceeded. Developing client relationships, with the ability to present to clients and lead meetings. Develop strong relationships with key media owners to access best opportunities and partnerships.Understand audience / consumer journeys from first contact to point of purchase and show the effect of planned media throughout that journey. Ensure best-value is achieved for clients through negotiation.

Auckland, New Zealand

Account management of a portfolio of advertising clients, fulfilling client service support, presenting proposals and media plans to increase revenue. Managing internal projects to streamline processes and increase productivity. Cultivating positive relationships with clients and teams within the advertising, marketing and music industries. Exceeded sales revenue KPIs every year and winner of Mumbrella Sales Team of the Year 2017. [Note: Pandora discontinued operations in Australia & New Zealand effective June 2017]

Auckland, New Zealand

Managing and monitoring online advertising campaigns. Instructing material rotation and log preparation for TV campaigns. Liaising with advertising agencies to traffic and instruct campaign creative efficiently and ensure campaign objectives are met. Managing creative executions for large scale sponsorships. Helping to hire and train new staff.

9 Vulcan Lane, Auckland, New Zealand

Freelance Promoter and Band Booking Agent for esteemed venues such as Cassette Nine and Tabac in Auckland, New Zealand.

Auckland

Editorial, Reviews, Basic Data Processing and Site Management for Music Content, Review & Ticketing website UTR

Melbourne, Victoria, Australia

Freelance Marketing, Promotion & Management Services for the Music & Creative IndustriesExtensive experience booking, promoting and managing small to medium sized club shows