Responsibility for Net Revenue and Category at General Mills Ireland. Delivered the annual Net Revenue target through the levers of Pack Price Architecture (PPA), Price, Promotional Optimisation and Brand/Channel Mix. P&L accountability for trade investment and gross margin on all brands including Yoplait, Liberte, Petits Filous, Frubes, Old el Paso, Haagen-Dazs, Nature Valley, Fibre One, Green Giant, Betty Crocker and Jus Rol.Specialities: Leadership, Commercial Strategy Development, Margin Expansion, Business Transformation, Project Management, P&L Management, Negotiation, Channel Strategy, Budget Accountability, People Management & Talent Growth

Responsible for the sales strategy and commercial planning for all General Mills Brands. This included pricing and promotional strategy, and leading the retailer account planning process.Specialities: Business Planning, Forecasting, Analytical Skills, Data Capture & Analysis, NPD Commerciality, S&OP, MS Office Skills (PowerPoint, Excel, Word)

Specialities: Negotiation, Account Management, Joint Business Plans, P&L Management, Sales Management, Forecasting, Distributor Management, Field Sales, Cross Functional Relationships

Full P&L responsibility for the multiple channel. Accountable for the creation and delivery of all JBP's and LTA's. Management and leadership of a direct team of 4. Lead on discounter engagement strategy.Specialities: Customer Centricity, Strategic Planning, JBP & CPI Negotiation, Trade Investment, Category Partnerships, Innovation, Seasonal Confectionery, Demand Planning, SAP, Nestle Tesco Global Business Unit.