Design, illustration, creative services, consulting

• Led the visual creation of unified experiences for global customers, partners and employees at OVHcloud, Europe’s leading cloud solutions provider with a global presence.• Functioned in a player-coach role to design seamless digital experiences, notably unifying the brand’s existing design system, graphics strategy, documentation and communications for global content governance.• Led a high-performing design team averaging 70+ monthly stakeholder requests, resulting in the monthly creation of 1,000+ new design artifacts.• Operationalized design education and creative processes throughout the company, reinforcing a user-centric culture.• Audited existing design artifacts and expanded the global design system, increasing global consistency, accessibility, functionality.• Prototypes and mockups in Adobe XD resulted in more industry standard user experiences and met acquisition and awareness goals.• Hosted global workshops to partner with brand marketers, SEO leads, developers, designers, and product managers to define and document visual standards for cohesive omnichannel experiences.• Developed visual stimuli and discussion guides for international market research. Conducted competitive benchmarking resulting in education of stakeholders on value of user-centered design, differentiation opportunities and achievement of business priorities.• Art directed creative concepts for international omnichannel solutions campaigns in support of sales, lead generation, acquisition, brand awareness goals.• Defined a human, cohesive and scalable creative strategy for the brand’s global repositioning as a cloud provider in 2019.

Brand and creative strategy for USA TODAY and over 100 local media brands, b2c and b2b as part of Gannett's USA Today NETWORK, the largest local media and marketing solutions company in the U.S., reaching nearly 49 percent of the U.S. digital population today. • Creative direction of companywide brand refresh across 100+ brands including the development of refreshed brand elements, notably new custom typefaces, standardization of all video branding, data visualization, and graphics templates.• Led in-house brand team and network of multidisciplinary freelancers.• Oversaw the creation of first brand management portal, brand guidelines and training materials.• Presented strategy to executive leadership, editors, marketing managers and content creators.• Evolved brand identity in response to voice-of-the-customer insights and multi-city market research.• Broke interdepartmental silos by hosting workshops, roundtables and projects focused on collaboration and design innovation.

Senior Art Director of USA TODAY NETWORK Brand and Creative StrategyCreative lead of the companywide brand refresh across 100+ brands for the largest local media and marketing solutions company in the U.S., reaching nearly 49 percent of the U.S. digital population today. Directed the comprehensive development of refreshed brand elements, graphics packages and templates now used throughout all of our brand and product experiences. Led interdepartmental collaborations and training presentations for employees.Brand lead for the development of custom typefaces designed specifically to be inviting and readable; a seamless experience across both digital and print products. Development included stakeholder interviews, market research, prototyping, and user testing in multiple markets before full deployment. Focus groups reported 100% favorability of the new typefaces.Managed the creation and UX/UI of the company’s new centralized brand asset management portal. Provided direction for information architecture, user interface and asset filters. Oversaw team’s completion and upload of 30,000+ visual assets and servicing over 16K users. Writes and scopes RFPs, creative briefs, communications plan. Vendor and contractor selection and management.Award-winning art direction of national brand campaigns for Rio Olympics and USA TODAY mobile apps.

Art Direction for USA TODAY Creative Marketing. Creative lead on projects including cross-platform national advertising campaigns, logo design, event and editorial promotions, information visualization, and creative strategy. Lead designers and present to clients.

Brand Identity, design and art direction for USA TODAY Marketing. Selected by creative director to join the in house team that launched the 2102 USA TODAY rebrand. Creative Lead for brand expansions. Projects include: advertising campaigns, branding, logo design, promotions, illustration, and infographic solutions. Designs for digital, print and social media platforms.

• Designed digital experiences for government, nonprofit and commercial clients.• Visualized complex data and information to present a clear story that educates and informs users.• Expanded the existing design system across experiences.• Held a Public Trust clearance.

• Designed cohesive omnichannel experiences for nonprofits, associations and commercial clients.• Partnered with marketing managers and copywriters to ensure high quality deliverables that meet client objectives.• Mentored junior designers.

• Designed brand and marketing materials as well as technical visualizations for the DC area's largest mechanical, electrical, and plumbing engineering firm. • Designed presentations for architects and engineers that were consistent with brand standards and clear for audiences.• Project coordination and documentation in the architectural peer review department.