Directing Sales of Royal Apparel.Royal Apparel a leader of Made in USA Knitwear, Organics, and Recyclables. Innovator in knit fabrications. Factory Direct, and speed to market. Premium products at competitive costs. Leader in sustainable fashion.Sales to leading, brands,, corporations. concert tours, PPAI, ASI Screen printers, retailers . Provide blanks to full package custom work.Competitive advantage of being one of the only northeast made in USA knit manufacturers. www.Royalapparel.com

• First year opened up 70% of targeted accounts• Within first 6 months asked to lead entire division• In addition to placing the Generra brand, was fastest company to be approved for private label for Kohl's Young Men’s• Open up Costco, & Kohl's private label with first line I merchandised.

• Grew division annual volume growth from $8 million to $50 million• Given additional Young men's responsibilities in 2008 volume in excess of $15 million increased tops business 130% in first year.• Developed an annual Kohl's boys business from $0 to exceed $17 million• First to participate in Table & Tower, Get it programs at Kohls• Grew UB to be #1 vendor at Kohls from 2000 - 2005, surpassing Levis• Adding new size ranges of 4-7 and infant toddler• Developed added value concept: allowing retailer to achieve a higher average unit retail yielding a higher rack productivity.• Turnaround JC Penney’s volume from $0 to $8 million within 2 years• Awarded business by positioning UB, as west coast lifestyle brand• Secured 2 table programs ( no fixture expense to UB, and also cost savings on hangers) 900 doors• Introduced Husky size range for UNIONBAY yielding 30% bottoms volume increase• Seized shorts business, capitalizing on the weakness of Levis• Rolled out the 4-7 size range to 550 doors in 2009 form 50 doors in 2008• Increased active accounts form 60 to 120Proven track record for over 19 years establishing the Brand as a leader, by achieving profit/sales goals for both Unionbay and retailer. Collaborate with merchandising, production, ownership, customer service, distribution. Set up and achieve sales goals. Considered #1 in sales within organization. Set strategic direction for the division. Strong numeric aptitude resulting in an excellence in retail planning( assortment plans, margin, selling, manage replenish programs). Directed team of sales account representatives managing over 100 accounts. Strong relationships with Retailers:Kohls, JC Penney, Meijer, Shopko, BJ’s, TJ Max, Ross, Boscovs, Burlington, Richman Gordman, Bealls plus many others.

Brought in to open the mass market in activewear, branded with the John Weitz label - Merchandised the multi category activewear line, establishing line plans, pricing strategy, working with production, and design team to execute from sampling to final production - Annual volume of $3million in first year. Grew to $5 million within 3 years - First season as merchandiser was given the task to build a line from start to finish in 2 weeks, with positive result of opening Wal-mart. - Created Strategic Business Plan Annual Financial Plan based on external market & customer strategies, yielding profitable growth - Lead sales organization

Managed all New York Department stores, and specialty stores. Selling product categories of: neckwear, dress shirts , sportswear - Accounts included Bloomingdales, A & S, Paul Stewart over 50 specialty stores - Created line catalogs, consumer pamphlets - Coordinated trade shows, NY market weeks, sales meetings

- Secured Financing - "Pop Up Shops" across the southern United States at colleges and small towns with over 30 locations. - Created own in house advertising agency, placing over 2 million flyers a year, and running live remote on site radio promotions. - Buyer for all product - Guest Lecturer at colleges teaching entrepreneurship, to secure on campus locations