Gleneagles Putri Email & Phone Number

Jakarta, Indonesia

blu-ing here and there, utilizing end-to-end CRM streams to provide financial literacy for our users. Make them happy when managing their finances by sending education and promo, yet always direct them to not become consumptive. Always be with them #SepanjangJalanPegangan with blu.Milestones:✔ Develop and optimize end-to-end Customer Lifecycle Management strategy using CRM channels, including in app (push notification, in app message) and external media (email, WhatsApp Blast)✔… Show more blu-ing here and there, utilizing end-to-end CRM streams to provide financial literacy for our users. Make them happy when managing their finances by sending education and promo, yet always direct them to not become consumptive. Always be with them #SepanjangJalanPegangan with blu.Milestones:✔ Develop and optimize end-to-end Customer Lifecycle Management strategy using CRM channels, including in app (push notification, in app message) and external media (email, WhatsApp Blast)✔ Established initial data-driven thinking for the marketing team by created and developed the initial data dashboard and annual report✔ Built new segmentation based on customer LTV, RFM and interest to improve customer lifecycle and conversion✔ Drive highest number of Monthly Active Users & Account with Balance in 2023 and 2024, also decrease highest Dormant Account in 2024Responsibilities:✔ Manage CRM team of 2 members, also direct report to Head of Marketing and CEO✔ Run and monitor all CRM campaigns for main product, sub-product (bluSaving, bluDebit Card, bluExtraCash, etc.), app feature (Bayar/Beli, Top Up E-Money, bluGift, etc.), partnership (Blibli, Kopi Kenangan, MRT Jakarta, etc.) and O2O Activity (bluAcademy, bluXperience, Nobarblu, etc.)✔ Collect data users behaviour and visualize using Mixpanel, Google Data Studio, Power BI, and Excel✔ Run A/B testing check the efficiency of each channel, segment, communication, and creative material Show less

Endeavoured to digitalize Indonesian readers and make Kompas.id as their #1 trustworthy source of news. Focused on two key funnel strategies: renewal funnel to maintain the loyalty of current users, and the resurrection funnel to re-engage with lapsed users.Highlights:✔️ Boosted 2023 MoM revenue by 342% and achieved ROI by 8.07x net revenue. Also decreased up to 15.81% churn rate compared to last period after executed omnichannel strategy using CRM tools including MoEngage… Show more Endeavoured to digitalize Indonesian readers and make Kompas.id as their #1 trustworthy source of news. Focused on two key funnel strategies: renewal funnel to maintain the loyalty of current users, and the resurrection funnel to re-engage with lapsed users.Highlights:✔️ Boosted 2023 MoM revenue by 342% and achieved ROI by 8.07x net revenue. Also decreased up to 15.81% churn rate compared to last period after executed omnichannel strategy using CRM tools including MoEngage, MailChimp, and Qontak, also advertising platform including Meta Ads✔️ Formed the RFM (Recency, Frequency, and Monetization) enablement project, a cross department initiative by Growth Marketing and Product/Tech Team to improve customer lifecycle and sales✔️ Built semi-automate reporting sheet by stitching internal data and external data from advertising dashboard, CRM tools dashboard, etc. Show less

Managed end-to-end paid advertising under #AdaSegudangKelebihan campaign on Meta Ads, Google Ads, and TikTok Ads, including A/B testing, keyword research, budget allocation, targeting setup, and optimization.Highlights:✔️ Managed more than $X million media budget for advertising across multiple platforms per year✔️ Achieved 2022 year-end target by 129%, brought down cost per registration by 60% for GudangAda Marketplace✔️ Led the online launch of GudangAda Solusi, a new… Show more Managed end-to-end paid advertising under #AdaSegudangKelebihan campaign on Meta Ads, Google Ads, and TikTok Ads, including A/B testing, keyword research, budget allocation, targeting setup, and optimization.Highlights:✔️ Managed more than $X million media budget for advertising across multiple platforms per year✔️ Achieved 2022 year-end target by 129%, brought down cost per registration by 60% for GudangAda Marketplace✔️ Led the online launch of GudangAda Solusi, a new business stream of GudangAda, specified on Point of Sale (POS) for SMEs. Exceeded 2022 year-end target by 108%, with 50% cheaper cost per registration compared to benchmark✔️ Improved customer lifecycle by adding awareness campaign to support acquisition campaign across multiple ads platform, generate more than 2.5 billion impressions per year. Also, improved in-app registration journey by making the process simple and easier, achieved 150% higher registration rate compared to benchmark✔️ Collaborated with cross department team from Digital Marketing and Product/Tech Team to develop full funnel reporting dashboard by utilized analytics tools, including Adjust, Metabase, Mixpanel, Qlik Sense, to track acquisition and define conclusions about user data Show less

Worked in a mid-sized team to provide full range of marketing supports. Maintained brand presence and strategy on social media across Facebook, Instagram, TikTok, Twitter, and YouTube. Researched market and provided detailed insights on market trends, business growth opportunities, customer behavior, and competitors.Highlights:✔️ Developed 50+ content idea per month for #UntungAdaGudangAda campaign. Increased social media engagement rate up to 4%, also gained 20% new followers… Show more Worked in a mid-sized team to provide full range of marketing supports. Maintained brand presence and strategy on social media across Facebook, Instagram, TikTok, Twitter, and YouTube. Researched market and provided detailed insights on market trends, business growth opportunities, customer behavior, and competitors.Highlights:✔️ Developed 50+ content idea per month for #UntungAdaGudangAda campaign. Increased social media engagement rate up to 4%, also gained 20% new followers higher than previous period✔️ Created 20+ in-app articles published per month, also crafted push notifications for the new articles alert✔️ Moderated weekly Instagram Live and YouTube video interactively, strengthening between brand and customer relationships✔️ Utilized social media analytics tool, such as Sprout Social, to track consumer engagement and draw conclusions about audience data✔️ Led new website project for GudangAda Logistik (gudanglogistik.id), a new business stream of GudangAda (specified on integrated delivery service), to increase page visibility through Search Engine Optimization (SEO)✔️ Conducted independent Go-To-Market research for GudangAda Logistik and GudangAda Solusi, a new business stream of GudangAda specified on Point of Sale (POS) for SMEs Show less

Bachelor Of International Relations, International Relations And Affairs

Activities and Societies: Himpunan Mahasiswa Program Studi Ilmu Hubungan Internasional (HMPSIHI), Kelompok Studi Mahasiswa Pengkaji.

Social Sciences

Activities and Societies: Helios XXIII, TONPARA (Peleton Upacara)