As the UK Country Head at Sleek, I am committed to driving our mission to simplify company creation, operations, and compliance for UK entrepreneurs and businesses. With a strategic vision and a passion for efficiency, I lead our UK team in enhancing the Sleek experience for every client, streamlining services to provide end-to-end business solutions that empower startups, SMEs, and investors to focus on growth.In my role, I focus on:Market Expansion & Revenue Growth: Spearheading market strategies and partnerships to increase Sleek's footprint and accelerate growth in the UK.Client-Centric Solutions: Ensuring that our services address the unique needs of UK-based businesses, helping them overcome compliance and operational hurdles efficiently.Operational Excellence: Overseeing operations to maintain Sleek’s high standards in service delivery, innovation, and client satisfaction, positioning us as the go-to solution for businesses across industries.Team Leadership & Development: Building and nurturing a dynamic, high-performance team that embodies Sleek’s values of transparency, integrity, and innovation.I am driven by the goal of making business easier for the UK’s entrepreneurs, startups, and SMEs. By offering seamless, tech-enabled services, I work to help Sleek become a vital partner in their journey from idea to growth.

ScaleUpz is a consultancy and advisory business focused on supporting SaaS businesses that need that little bit of help with scaling into the next phase.We help with assessing product-market fit, setting up GTM and providing an advisory service to aspiring SAAS businesses. Key services include, Interim GTM leadership, GTM Consulting, and Advisory board attendance.Clients include,NookSummaTechHedgeflowsFloodlight

Responsible for the customer growth strategy across all regions with a focus on UK, France, Ireland, South Africa, USA, Australia, Canada & New Zealand. Driving high quality revenue via partner channels, direct strategy and global partnerships.

"The financial management of SMBs should be simple. We want to give back to managers, CFOs and accountants the control of their cash flow."Companies waste an average of 10 hours per week manually entering their invoices. Payments must then be made one by one on dated bank interfaces, entering the same invoice numbers and IBAN. The result? A lack of control and visibility over expenses.I lead our U.K. & Northern European Operations with accountability for driving sales, marketing, product strategy, customer success and operations. Focussed on ensuring a great market entry and initial growth by hiring a world-class team, building brand and executing an aggressive product strategy and roll out.

Xero is a market leading online accounting platform for small businesses listed on the ASX. With thousands of accounting firms and hundreds of thousands of small businesses maximising the benefits of our Partner Program and accounting platform. We’ve quickly become the market leader following our entry to the market in 2009.As the Director responsible for our sales & services team and sales performance. I lead a team of 150 FTE including a sales management team, field based account managers, covering enterprise accounts, regional account management, a large inside sales team, a consulting team and sales operations with a remit of continuing our growth and domination within the SMB accounting software space.

Xero is a market leading online accounting platform for small businesses listed on the ASX. With thousands of accounting firms and hundreds of thousands of small businesses maximising the benefits of our Partner Program and accounting platform. We’ve quickly become the market leader following our entry to the market in 2009.I head up the UK Partner Channel, working closely with our marketing and education teams to drive our aggressive go to market plan. The UK Partner team consists of approximately 30 people that include inbound and outbound resource plus inside sales and field sales account managers. I joined a team of 5 others at an early stage startup that now employs over 250 people. We've gained experience of working with a wide variety of accounting firms including Deloitte, KPMG and BDO. Some of my biggest achievements have been in the team I’ve recruited, coached and developed into strong mangers to ensure Xero has the best performing team possible.

Xero create beautiful accounting software. Originating from New Zealand and now one of the top 50 public companies listed on the NZX, we have offices in New Zealand, Australia, US and the UK.My role as Business Development Manager enables me to use my skills to recruit, educate and grow our accounting channel. I break down barriers and motivate accounting firms to adopt and roll out Xero so that they can reap the benefits of working collaboratively with their clients.Check out our website at www.xero.com

I worked on a freelance basis with the initial U.K. leadership to define how they could streamline their GTM focussed on Accountants. We spent time on systems, processes and helping the team understand the needs of Accountants.