Glen Hamilton Email & Phone Number

Everett, Washington, Us

Everett, Washington, Us

Everett, Washington, Us

Deerfield, Il, Us

I have ownership of customer acquisition and retention marketing utilizing an 8 digit annual budget within these specific channels: SEM, SEO, affiliate, display, remarketing / retargeting, CSE / comparison shopping, social media and social shopping for our prescription optical category across a portfolio of five Walgreens owned ecommerce properties.

Seattle, Wa, Us

Major initiatives: Redeveloping Cartoys.com, expanding partnerships with leading online marketplaces, retailers, consumer electronics distributors and wireless carriers. Areas of focus: Launch of parallel in-market | out-of-market ecommerce strategies. Expansion of dynamic competitive intelligence driven instant price match and SEM marketing.

Seattle, Wa, Us

Ecommerce turn around: Returned to Car Toys in Dec of 2008 with the mandate to turn their ecommerce initiatives around. Achieved 290% comp online sales growth in 2009 and drove EBITDA to over 3500% above what was budgeted. Nominated for Department of the Year in 2009.Ecommerce Platform Development: Played a key role in requirements definition, platform and partner selection for the development of Membershipwireless.com for Wireless Advocates. Leveraged Fulfillment by Amazon (FBA).

Product Strategy: Responsible for the product strategy behind Mercent Retail: Mercent's hosted, software-as-a-service, online retail marketing platform. In less than four years the platform has become a leading online retail marketing solution used by a growing number of marquee online retailers. Mercent Retail was the first platform fully certified by Amazon.com, SHOP.com and BUY.com transactional marketplaces. The platform has native support for over 30 other online marketing channels including shopping comparison sites, affiliate networks and the major search engine marketing players; Google, Yahoo and Microsoft AdCenter.Merchandising Intelligence: Recognizing the fundamental truth that the success in online marketing begins with superior merchandising, I specified and developed systems to constantly monitor client's online merchandising competitiveness (price, shipping, availability, latency, promotions & merchant ratings) on Amazon, Google, Yahoo! and shopping comparison sites.Performance Marketing: Mercent's performance marketing agency services group, Mercent Performance, was launched in 2006 under my direction and continued to be my charter responsibility. Mercent Performance provides world-class agency style ecommerce performance marketing services to leading retailers.VC Fundraising: Participated in multiple rounds of venture capital solicitiations, presentations and fundraising.

Product Management: I had full responsibility for the Mercent product road map, feature definition and development priorities. In this role I interfaced with product engineering, assisted in setting product pricing, developed customer and partner marketing and training programs, managed our customer advisory board and the lifecycle management of our ecommerce and online marketing products. Expert in ecommerce related software as a service and web services product development.

Seattle, Wa, Us

Ecommerce Business Owner: During my tenor at Car Toys my team grew their online business by accelerating triple digit percentages each year turning the business into a profit center. The last full comp year (2003 to 2004) we grew cartoys.com sales by 900% winning the 2004 Car Toys Department of the Year award. Responsible for a departmental P & L with an annualized 2005 sales budget of over $20 million and including all expenses and capital expenditures necessary to achieve it.Online Merchandising: Developed online merchandising plans, secured 'open to buy' budgets, negotiated and executed vendor / distributor agreements that were unique to Car Toys' online business. One result was that in less than 12 months Cartoys.com became the nation's largest online retailer of Magellan Car Navigation products, larger than Amazon and the fifth largest even among offline retailers including Best Buy and Circuit City. Executed or grew Car Toys national online authorized dealer relationships with Verizon, Cingular (AT&T Wireless), T-Mobile and other carriers. The national online carrier agreement with Verizon Wireless was one of only five in existence at the time and required stringent technical, web site, company and marketing commitments/qualifications.Online Marketing: Planned and executed on aggressive marketing programs to support our merchandising plans, including; SEO, in-house email marketing and list development, paid search, shopping comparison, affiliate marketing and targeted media buys on web portals and ad networks. Amazon Merchants @: First 12-volt Platinum seller on Amazon.com in 2003.B2C Product Development: Specified features, functionality, site flow and directed the Cartoys.com redevelopment including what was at the time industry leading wireless sales technology.

New York, Us

New Business Merchandising Planning: Identified two key areas for Egghead.com's expansion; wireless products and office / business supplies. Researched, negotiated and planned all facets of these new businesses from assortment and margin on up. Understood the exact merchandising dynamics that would be needed to succeed.B2C Product Development: Key contributor to the redevelopment of Egghead.com’s online auction and parameterized product search and ongoing retail site feature roll outs.B2B Builder: Authored the requirements and strategy documents, completed due diligence and executed agreements with third-party solution providers and alliance partners for Egghead.com’s business-to-business extranet, e-procurement and e-marketplace systems. Conceived and supported the development of Egghead.com Business, Government and Education Centers. Continued leadership in expanding business financing, payment and services options.Vendor and Marketing Alliances: Executive resource and in-house authority for negotiating strategic marketing and vendor service provider agreements. Negotiated a wide variety of technology, services, marketing, product and content agreements. Performed the due diligence and negotiated the reseller agreement for extended warranty products and managed the extensive research on the legal, nexus and insurance issues of such products.Technology Evaluation: Key role in Egghead.com's auction site outsourcing. Executed extensive due diligence on third-party e-procurement systems and providers. Conducted a technology review for Egghead.com's operational and analytical CRM strategy and email marketing solution. Drove Egghead.com’s dynamic sourcing initiative.

New York, Us

Customer Acquisition: Continued strong influence over customer acquisition strategy. Helped grow web traffic to a peak of over 400,000 visits per day. Established Egghead’s successful distributed web catalog program. Supported the growth of Egghead.com's industry leading email direct marketing / remarketing engine.Business and Market Intelligence: Personally authored and maintained the software code to track competitor's product pricing and assortments. Mastered the metrics and practices for the tracking of online customer acquisition, retention and loyalty.Marketing / Advertising Alliances: Key business development role in negotiating strategic marketing alliances with MSN, Netscape, AOL, Yahoo and others. Launched Egghead's strategic affiliate marketing program. Lead role in planning and executing the 1999 radio and television campaigns (pre-merger). Negotiated and implemented the deal with DoubleClick to sell advertising and sponsorships on Egghead.com. Researched and negotiated with potential merger and alliance partners.Product Management: Authored the web site requirements for the 1999 redevelopment (pre-merger superstore and auction sites). Launched the Egghead.com Volume Pricing Center (advanced B2B RFQ and Bid/Ask system).Market Development: Developed European sales business plan with distribution, development, hosting, and finance partners.

New York, Us

Online Marketing: Planned and executed Egghead.com's first major Internet advertising campaigns; some of the largest and most successful on the Web at that time. Grew traffic from near 0 to between 80K - 150K unique visits per day. Established Egghead.com as a Media Metrix Top 10 Shopping Site and the most visited computer sales site online. Pioneer in email marketing, display ads, online co-op, and portal relationships. Refined metrics and methods for tracking the ROI on marketing dollars spent and the value of the ecommerce customer. Business Planning: Participated in the initial business planning for the first year of in-house operations and eventually involved in the planning that led up to the decision to end traditional retail operations and move all sales to the Internet.Product Development: Lead marketing role in the site redesign and development effort. New platform, new design. Note: Egghead was the first major national retailer to have a secure shopping cart and a product search engine. Pioneered electronic software downloads (ESD) on the Internet with SUN and other vendors.

New York, Us

Consultative Selling: Responsible for software / hardware sales to corporate, government and higher education accounts in S. California and Phoenix / Scottsdale, AZ.Strategic Account Management: Managed strategic accounts such as Honeywell, Motorola, and Bull HN among other enterprise customers. Note: Egghead was at that time the largest reseller of software in North America.

Masters Of International Managment (Unfinished), International Management

Ba, Economics, Business Administration, Accounting