Kimberlin Education creates and delivers inspiring education programs enabling clients to connect their brands to the classroom. Using educational expertise with digital impact they bring education to life for industry and community, providing real world application of learning that inspires the next generation of thinkers.

Epilepsy Action Australia leverages new technology to deliver services to increase awareness and understanding of epilepsy and to impart skills to assist people living with epilepsy to optimise their life outcomes.

Strategic consulting project to develop a digital marketing roadmap for the ACS customer base, from acquisition to retention. Including advice and strategies to leverage the Adobe platform and suite of products. Working closely with the key business stakeholders and team members, I successfully delivered a 3-5 year project plan, with detailed milestones, contingencies and business dependencies.

Oversight of the strategy for brand, faculty marketing, student recruitment, corporate and internal communications, media relations, events, high school outreach and digital, leading a team of over 120. >I led a strategic multi-channel media approach which significantly increased awareness, event participation and as a result increased enrolments turning around a declining trend.>Central development of the University's ambitious digital transformation strategy and roll-out of the Adobe Experience platform, launching a fully mobile responsive future student and new student digital experience. >Successfully transitioned the team to a fully centralised marketing function, operating under a clear discipline of data based decision making, requiring structural design and change management. Resulted in top percentile results in the staff survey.>Developed key insights around student choice and decision-making for those selecting a University as well as a number of other key segments.

Advising on Digital, Business and Marketing strategy for companies developing digital channels or new technology start-ups.

Promoted to General Manager to develop and drive the strategy of the digital business through a period of significant growth and change.I manage market-leading digital products that enhance the customer experience. I lead a team of 20, and represent the digital business across Fairfax. Key highlights include:► Setting the vision, crafting the strategy, building internal concensus and restructuring the team to establish growth and a fast paced development trajectory, and buildinga highly capable team.► The repositioning of the brand, strengthening of market position and the continued retention of ‘most trusted brand’ in a highly competitive market against increasing threats from global competitors.► Increasing profitability through a review of the pricing structure which involved considerable market research, analysis and product and services evaluation, and resulted in a sizeable uplift in revenue, re-purchase rate and conversion to spend.► The launch of a complete suite of mobile solutions which enhanced user experience and ensured consistent messaging across multiple digital platforms, and positioned RSVP as the most mobile enabled brand [] in the Division. ► The identification of new opportunities for product and service diversification through market segmentation which led to significant increases in customer retention and spend in the demographic identified.► Operational improvements that reduced costs, increased productivity and accelerated business growth.►The introduction of technology enhancements based on the identification of market trends, and the launch of a complete suite of mobile solutions which improved the user experience, and ensured that the brand retained the position of ‘most trusted’ in the Australian market in its category.

In this newly created role, I was accountable for amalgamating the consumer, trade and database marketing functions into one, and providing strategic leadership to the Division, which provided up-to-date news, business, technology, sport and lifestyle content to news sites including smh.com.au, theage.com.au, brisbanetimes.com.au, WAToday.com.au, thevine.com.au and EssentialBaby.com.au. ► Successfully used ATL mediums including outdoor, radio and television to exceed growth targets by 15%.► In a first for the organisation, launched a direct customer communication program using social media, newsletters, competitions, and electronic direct marketing, which made significant contributions to revenue.► Identified and monetised a previously untapped resource which attracted multi-million dollar revenues.► Led the first external customer satisfaction survey, which exceeded the industry response benchmark by 15%, and contributed to the development of the marketing strategy.► Developed a robust trade brand platform for the sales team, and constructed a single online information repository for clients.

A new role created to steer the restructuring and merger of 3 previously separate business units into one, I led a team of 20 and was accountable for brand equity and increasing reach for Domain, MyCareer and Drive through television, radio, print and digital media. ► Set the strategic direction and oversaw operational activities from planning through to tactical execution.► Brokered a high profile alliance which increased reach and market share.► Led the change management process to merge 3 marketing teams into 1, leveraged the skills of the marketing team across the brands to improve productivity and developed a cohesive and resilient team.► Increased profit growth by researching and seeking new business opportunities, and identified areas for improvement that optimised media effectiveness and increased investment in 2 of the 3 brands.► Devised a USP for each category across consumer and trade markets, with brand strategies elicited from qualitative stakeholder research.

Initially employed as Business Manager, I was promoted to General Manager of Marketing after successfully integrating two businesses and multiple brands into a single operating structure while exceeding growth targets.► Exceeded targeted transaction growth in over 80% of marketing events.► Developed the online channel and achieved 40% year on year growth.► Optimised marketing budget to realise a spend/save ratio of less than 3%.► Secured approval for, and engaged a new team focused on customer experience which led store, product and packaging re-design, and re-defined the customer value proposition.► Drove the implementation of loyalty and analytics, enabling accurate analysis of shopping baskets and tracking of promotions.

► Held Senior Marketing Management roles at Apple, Inherent (BMC Media), IPAC Securities, DirectDial Insurance (MMI Group) and Citibank.