Patrick Glenisson Email & Phone Number

Luxembourg City, LU

partnering with Amaris/Mantu

Brussels Area, Belgium

Independent contractor

Brussels, Brussels Region, Belgium

Role: Data & Analytics Manager a.i. at AirportRealisations:- Setup transversal Analytics Center of Excellence, navigating organisational culture- Create roadmap for data platform needs for two business departments (commercial & digital)- Product Owner for data platform projects in this roadmap (commercial intelligence dashboards, digital performance.

Brussels

Role: Combining hands-on data modeling responsibilities, advisory role and business portfolio management at the data science team of a leading Belgian Retailer. Realisations:- Pilot project “media selling and data targeting for e-commerce” (collaboration FMCG partner, Retailer and Tech vendor)- Product ownership for marketing analytics use cases- Develop.

• Role: Data lead responsible for the company’s strategy to leverage data in Targeted Advertising, Subscription Marketing and Editorial Insights. Realisations:
• Bootstrap data strategy to monetize data & build capabilities across all Persgroep (BE/NL)
• Drive use-case driven Data Lake development with IT architects & data engineering team
• Startup a central analytics team embedded in the business: newspaper demand forecasting, churn modeling, audience building for advertising ecosystem DMP, SSP, AdServer, DSP
• Partner with 3rd parties around data provisioning and data-related services: predictive targeting based on click behavior, content recommendation, data enrichment through cookie matching
• Work with Product Management teams to follow-through on the valorization of data

Role: Program manager ‘Customer Decision Hub’ to enable real-time product recommendationsRealisations: - Delivered 2 year roadmap & architecture vision for Real-time Decision engine and Customer Data Hub.- Guided RFP process to acquire real-time decisioning technology (PEGA chosen)- Created alignment between Marketing and Digital departments around.

Brussels Area, Belgium

Role: Customer Analytics presales consultant (20% of time)Aside being staffed as Program Manager Real-time decisioning at a leading bank (see other CV entry), I was also B&D's practice Manager leading the analytics center-of-excellence at B&D:Realisations: - Recruitment of data scientists & creation of internal Big Data competence centre- Go-to-market.

Role: Head of unit of 10+ analytical professionals including data miners, data analysts and project leaders for KBC Retail Banking.Realisations:MANAGEMENT- Lead operational analytics unit- Leverage data mining in strategic planning & campaign management- Communicate the value of marketing data analysis and insights- Provide proactive insights and innovate.

Role: Manager as part of a programme to implement new business operating model for client's Customer Data Management Operations.Realisations: @Project at Fortis Bank (now BNP Paribas Fortis): - Data migration(s) from several cross-border customer data systems to a single central customer referential - Program management overseeing multiple data migration.

B&DConsultant specialized in customer analytics and business intelligence, mainly around SASPROJECTS- Predictive modeling and Model quality Audit (B2B cross-sell model in business banking setting)- Data quality management (referential data quality monitoring)- Statistical consulting (ensemble method for gene/disease prediction models)- Guide RFP for Text.

- Trend mapping in large textual databases- Text mining - Scientific reporting - Coaching PhD students (planning, publication strategy,..)- Networking with other experts through conferences, meetings and presentations

Phd Applied Sciences, Phd Data Mining

Activities and Societies: WINA WINA (PR-responsible, Industry liaison for job fair)

Magna Cum Laude, Postgraduate In Business Administration

Phd, Engineering (Data And Text Mining)

Activities and Societies: During my PhD, I was a member of an international steering committee (MGED) to establish exchange standards for.

Cum Laude, Master Of Artificial Intelligence

Activities and Societies: Representative of students in the Program Committee PhD in Applied Sciences Master of Artificial Intelligence.