Glen Mitchell Email & Phone Number

Richmond, Bc, Ca

Reporting to the CEO and working with the Marketing, Product and Engineering teams, responsible for driving B2C revenue growth – including customer acquisition strategy, funnel optimization, engagement and retention – for leading tech/SAAS company in the digital publishing space.Built and lead new 5-member Growth Team focused on B2B lead generation and B2C customer acquisition, responsible for paid advertising, SEO, marketing automation and web analytics/reporting functions.

Vancouver, British Columbia, Ca

Led the digital marketing team, overseeing 5 direct reports, and reporting to the CMO. Responsible for all aspects of digital marketing, including social media, digital advertising, email marketing, analytics, and maintenance and development of all web properties.➼ Completed web analytics overhaul: identified conversion points and KPIs across multiple web properties; refined Google Analytics deployments; developed Google Data Studio reporting dashboards.➼ Developed B2B Retailer email marketing program, achieving an average 55%+ open rate.➼ Worked with Adobe to restructure display campaigns executed via Adobe Advertising Cloud, developing custom optimization goals for different messaging streams.

Toronto, Ontario, Ca

Strategic leadership, planning and management of integrated digital campaigns and lead generation programs, for national and regional clients (DAC is a performance digital marketing agency with 14 offices across North America and Europe). Programs included Search Engine Marketing (SEM), Search Engine Optimization (SEO), landing pages, CRO testing, web analytics, online display, social media, email and content marketing. ➼ Helped client MNP scale up their national online lead generation program focused on consumer bankruptcy intenders, increasing lead volume by 65% while reducing cost-per-lead (CPL) by 14% and cost-per-file (CPF) by 19%.➼ Drove client acquisition for Connect Hearing via national SEM/landing page program, increasing the number of monthly new-client hearing evaluations by 155%, while reducing the cost-per-evaluation by 40%.➼ Achieved significant improvements to Ritchie Bros. Auctioneers’ North America-wide SEM program, with 87% and 275% increases in ROAS for their RBA and EquipmentOne brands respectively.Key accounts included: WestJet, MNP, Mr. Lube, Connect Hearing, Shaw Communications, Ritchie Bros. Auctioneers, Vancity, ATB Financial

Toronto, On, Ca

Managed regional and national programs for clients such as Cathay Pacific, First Calgary Financial, Envision Financial, SFU, CDI College and Emily Carr University. Fulfilled ‘hybrid’ digital role, including Account Supervisor/Director, digital strategist, and digital media specialist (actively planning, executing, optimizing, and reporting on SEM and Display campaigns).➼ Planned and executed integrated media campaign to re-launch the First Calgary Financial brand and their new free chequing account that surpassed new member acquisition targets and helped FCF achieve record profits.➼ Executed national media campaigns for Cathay Pacific Airlines, from initial strategy to final execution, including advertorial, SEM and online display.➼ Planned and executed successful ’viral’ UFO campaign for pro bono client HR MacMillan Space Centre that was picked up by local, national and international news outlets and generated hoped-for buzz and awareness.Key accounts included: First Calgary Financial, Envision Financial, SFU Segal Graduate Programs, UBC AMS, CDI College, Cathay Pacific, GM Goodwrench

Toronto, On, Ca

Managed all retail advertising for the BC GMC, Pontiac and Buick dealers, including print, radio, OOH and digital. Oversaw GM Goodwrench account from Manitoba to British Columbia, including working with 3 separate Dealer Marketing Associations.Key accounts included: General Motors Dealers of BC, GM Goodwrench, Developing World Connections

Diploma Of Technology, Marketing Communications

General Studies