Growth-minded digital marketing professional with both in-house and agency experience. Adept at strategy-formulation and planning, managing and optimizing integrated digital marketing campaigns and conversion-focused lead generation programs that achieve business objectives and drive ROI.Broad category experience in key industries such as financial services, automotive retail, post-secondary education, SAAS/tech, publishing/media, cannabis, airlines/travel, B2B and not-for-profit.Specialties: Digital Strategy; Web Analytics and Attribution; Lead Generation/Customer Acquisition; Growth Marketing; Search Engine Marketing (SEM); Search Engine Optimization (SEO); Digital Media Planning, Buying, Trafficking, Managing and Reporting; eMail Marketing; Social Media Marketing; Strategic Planning; Brand Positioning; Project Management
Listed skills include Sem, Digital Media, Social Media, Social Media Marketing, and 43 others.