Glen More Email & Phone Number

New York, Ny, Us

Servicing a prominent private equity firm, specializing in revitalizing underperforming companies through the strategic application of technology. Successfully collaborated with diverse clients, including:Affinity Gaming:Orchestrated transformative technology initiatives for a diverse portfolio, including six land-based hotels and casinos, as well as Daily Racing Forum's online casino and sportsbook.Pink Taco / XRG:Implemented technology-driven solutions across various restaurant franchise brands, overseeing a network of over 90 restaurants spanning fast-casual to fine dining establishments.Alchemy Wellness:Applied technological advancements to elevate luxury wellness resorts in Miami and Switzerland, enhancing operational efficiency and guest experiences.Techniks/Eppinger Technology:Spearheaded the transition of an established tooling brand to an ecommerce platform, facilitating a modernized approach to sales and customer engagement.

ClubRiches.com, an emerging iGaming/Sportsbook brand, is founded by the visionary creators of Freebitco.in, recognized as the largest lottery site globally. In my role at ClubRiches.com, I have demonstrated leadership in analytical aspects, leveraging my robust understanding of project management, software development, and online marketing for the optimization of business operations.Key Achievements and Responsibilities:Business Metrics:Spearheaded the creation of comprehensive company metrics encompassing Acquisition, Conversion, Activation, and Retention, alongside Executive tracking.Project Management:Initiated and successfully executed the migration of all teams to an agile/sprint-based project cycle. This strategic shift ensured a predictable delivery of products and activities, enhancing overall operational efficiency.Integration Management:Led the seamless integration of multiple third-party solutions, enhancing user experience, acquisition, finance, and retention strategies.Canada Marketing Lead:Assumed a tertiary role as the Canada Marketing Lead, steering efforts to drive growth in the company's most profitable region.My contributions have played a pivotal role in positioning ClubRiches.com as a dynamic player in the iGaming industry, showcasing my proficiency in diverse domains of project management and strategic business development.

Dartmouth, Nova Scotia(Ns), Ca

Genesis specializes in providing software solutions to county jails across the United States. During my tenure with the company, I held multifaceted roles in business development, product management, and design, contributing significantly to the impressive +15% year-over-year growth in business.Key Achievements and Projects:Acceleration Lab:Spearheading the Acceleration Lab, a dynamic initiative involving collaboration with undergraduate and postgraduate students in Commerce and Computer Science. Teams under my guidance focus on developing consumer-facing products unrelated to the core industry, showcasing my skills in mentoring and serving as the product owner for diverse developments.ID Verification:Implemented a machine learning-based ID Verification system that significantly reduced human intervention in over 50% of bond/bail deposits. The solution ensured clarity in uploaded photos of driver's licenses, cross-referencing information with credit card details and verifying the authenticity of the ID owner's photo, leading to a substantial decrease in fraud.Fraud Detection/Investigations:Developed and implemented visualization tools and reports for fraud detection, revealing crime networks operating within jails. Leveraged financial and communications information to illustrate attempts to bypass rules and uncover more serious offenses such as fraud, witness coercion, and murder for hire.Sentiment Analysis:Pioneered the development of a sentiment analysis product using artificial intelligence and machine learning. The solution identified changes in sentiment within inmate populations, helping detect high-risk situations for violence or self-harm. By charting changes in sentiment over time and leveraging historical climactic events, the model facilitated timely interventions.

Bedford, Ns, Ca

OddsShark.com, a sports media property owned by one of the world's largest sports betting companies, flourished under my role as the Product Owner. Leading a diverse team comprising content providers, statisticians, designers, technical specialists, and sports personalities, I orchestrated the delivery of comprehensive sports information for stakeholders invested in outcomes. Notably, my tenure witnessed a remarkable improvement in revenues by over 30%, coupled with a substantial 75% increase in SEO traffic.Key Achievements and Projects:Agile Development Model:Pioneered the transition to an Agile development model, accelerating project releases, establishing scheduling stability, and enhancing stakeholder understanding of project statuses.Technical SEO Overhaul:Initiated a companywide emphasis on rigorous technical and editorial SEO practices, aligning with web best practices to bolster the online presence and visibility of OddsShark.com.Editorial Scheduling:Spearheaded the development of an editorial and content marketing schedule tailored to business interests. Ensured that resource allocation and investment efforts were strategically aligned with the overall value to the company.Measurement/Competitive Platform:Formulated analytics metrics and funnels to comprehensively gauge the value of web traffic and analyze how alterations to the user interface impacted conversion rates. Introduced competitive metrics to track market changes for further strategic analysis.Video Studio and Content Strategy:Orchestrated the design, construction, and equipping of one of the largest video studios in Atlantic Canada. Formulated an editorial social strategy aligned with the business goals of the company, enhancing its multimedia presence.

Halifax, Ca

Covers.com, recognized as the largest sports wagering information site in North America and a top 20 sports website, achieved unparalleled success under my role, which focused on driving revenue through both advertising and ecommerce sales.Key Achievements and Projects:Marketing Schedule/Budgeting:Spearheaded the formalization and operationalization of marketing efforts in an environment lacking a defined marketing strategy. Developed comprehensive schedules and budgets aligned with the company's revenue priorities, facilitating the smooth release of a redesigned site.Traffic Analysis:Elevated the use of Google Analytics and other analytics tools by introducing a series of business dashboards. These dashboards played a crucial role in assessing the value of various site sections and cohorts, including editorial readers, contesters, stats and odds enthusiasts, and forum users.Technical SEO Overhaul:Initiated a companywide focus on robust technical and editorial SEO practices, aligning with web best practices to enhance the overall online presence of Covers.com.Video Content Strategy:Constructed a compelling business case and content strategy for transitioning editorial content to online video, contributing to a more dynamic and engaging user experience.Company Sale:Steered Covers.com through a pivotal period, during which the company was courted and ultimately sold to a media conglomerate. Actively participated in discussions and took on the responsibility of aligning Covers with the purchaser, contributing significantly to improved negotiations.

Quebec City, Quebec, Ca

A branch of Cossette Media. Search Engine Optimization, Search Engine Marketing and Analytics consulting

Quebec City, Quebec, Ca

Responsible for planning and executing online marketing campaigns for clients such as Bell Canada, General Motors, McDonald's, General Mills, Maritime Travel, and Atlantic Canada Tourism Partnership.

Dartmouth, Nova Scotia(Ns), Ca

Developed .NET (web, touchscreen, desktop) applications for the US Corrections market.

Halifax, Ns, Ca

Implemented a company-wide CRM system that tied in with accounting, inventory, logistics and quality control systems for the multinational seafood provider.

Woodbridge, On, Ca

Built server hardware and installed server and desktop software for BMO, BMO Nesbitt Burns, CIBC, Scotiabank.

Halifax, Nova Scotia, Ca

Created a data collection and protocol application for emergency medical professionals.