Glenn Lee Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Key Highlights:- Business Management: Oversaw Tabcorp's $4.5bn joint venture with VicRacing, VicTAB, with full P&L responsibility, business planning, corporate governance and coordination among internal Tabcorp departments and VicRacing to maximise industry returns.- Strategic Industry Leadership: Spearheaded TAB's engagement with the racing industry, prioritising obligations, managing industry affairs, communicating strategic objectives and fostering industry understanding to achieve desired outcomes.- Industry Partnerships: Governed Tabcorp's nationwide relationships within the racing industry, cultivating strong partnerships that facilitated joint advocacy and prioritised TAB's interests. This demanded senior stakeholder management, cross-functional team leadership and P&L management.- Negotiation Expertise: Successfully negotiated diverse sponsorship, media and integrity agreements with entities such as Victoria Racing Club, Racing Queensland, BRC, Channel 7, News Corp and various other broadcasters, as well as sporting bodies.- Parimutuel Business Management: Led Tabcorp's end-to-end parimutuel business, including domestic growth planning, external vendor (Nasdaq) management, oversight of Tabcorp's premium customer business and management of domestic and international commingling agreements.- Fee Negotiations: Managed commercial discussions regarding race field fees and product fees with racing industries and sporting bodies, achieving reductions post negotiations.- Slot Agreement Oversight: Managed Tabcorp's slot agreements, including chairing internal selection committees and negotiating agreements for events like TAB Everest (2017-2023), Eureka (2023) and Phoenix (2021-2022).- Industry Partnership Success: Developed strong, mutually beneficial partnerships with racing industries across Australia, prioritising TAB's interests and demonstrating adept senior stakeholder management, cross-functional leadership and financial acumen.

Sydney, New South Wales, Australia

Key Highlights:- Wagering Business Unit: Spearheaded the identification of strategic issues, challenges and choices within the Wagering Business unit, collaborating closely with individual departments to devise and implement initiatives aimed at achieving divisional objectives.- EXCO Reporting: Provided invaluable planning and policy guidance to the Chief Operating Officer of Wagering on all matters impacting future business operations.- Strategic Planning: Formulated and executed comprehensive strategic and operational planning frameworks, charting short-term, medium-term and long-term planning outcomes for the Wagering business.- Cross-industry partnerships: Identified and cultivated potential partnership and joint venture opportunities, resulting in a new wagering enterprise in the UK, a joint venture with News UK known as SunBets.- Market Sizing: Led efforts in Market Sizing and analysis through collaboration with overseas consultancy firm Regulus Partners, playing a pivotal role in the development of an overarching business plan.- Financial Planning: Masterminded the development of a robust financial plan, including accurate forecasting of all customer metrics which significantly contributed to the overall Profit and Loss strategy.- Organisation Restructure: Orchestrated a strategic organisational overhaul, encompassing the design and implementation of an optimised organisational structure, including the recruitment of a talented local-based management team.- Outsourcing Management: Assisted the Tabcorp tech team in the strategic outsourcing of various technical components, working closely with third-party supplier Playtech to construct a bespoke information management solution, spanning CRM, chat and more.- Innovative Thinking: Pioneered the implementation of an innovative pricing model for Sky Racing's services, streamlining costs across multiple channels including Retail, Radio, Pay TV, Digital Streaming and Marketing.

Sydney, Australia

Key Highlights:- Brand Repositioning and Campaign Management: Implemented a new brand platform, "We Love A Bet," for TAB in the Spring of 2017. This meant modernising the Australian brand, streamlining communications and launching a comprehensive brand campaign.- Acquisition and CRM Enhancement: Pioneered the development and implementation of an automated keyword bidding tool for TAB, ensuring a guaranteed 1.5 ROI on customer acquisition, based on one-year customer value.- Social Media Strategy Leadership: Led TAB's social media strategy, which yielded impressive results, including substantial year-on-year growth on Facebook and Twitter, making TAB the most engaged brand in its category per 1,000 fans.- Revenue Growth: Demonstrated a keen ability to drive revenue growth, increasing 1HFy13 racing turnover to $4.9bn, a 1.4% YOY increase, with substantial growth attributed to Fixed Odds Racing, which surged by 43.1% from the previous year.- Brand Identity and Architecture Transformation: Effectively managed the overhaul of TAB's identity and brand architecture, repositioning this modern Australian icon, streamlining communications and launching a comprehensive through-the-line brand campaign.- Sponsorship and Broadcast Negotiations: Successfully renegotiated major sponsorship and broadcast agreements with key stakeholders, including News Limited (Tabform in NSW and VIC), Fox Sports (NRL), AFL and secured a comprehensive channel deal with Channel 7 Sport.- Product Innovation: Spearheaded the development of new products for the mature pari-mutuel business, including Quaddie extensions, jackpot guarantees and expanded Flexi Betting offerings.- Audience Growth and Satisfaction: Significantly enhanced audience and viewer satisfaction ratings for Sky Racing and Sky Sports Radio, achieving a 4% increase, reaching a satisfaction rating of 76%.

Responsible for the integrated portfolio of product development, marketing and analytics for racing and lottery betting products:- - Product: Direct and guide product development team on portfolio planning, customer research and monitoring of global markets and trends. - Marketing: Formulate segmented and targeted marketing strategies for racing and lottery products, oversee implementation and evaluate campaign financials (turnover projections, ROI, etc).- Analytics: Manage analytics team function to provide value-added analysis, insights and predictive modelling to improve overall business performance.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Bachelor Of Business, Business

Education record