Vp, Design And Digital Marketing
Current- Lead marketing/communications teams of internal and client stakeholders to achieve success against measurable goals and establish long-term working relationships across the United States;- Build and implement meaningful, cost-effective media and marketing strategies based on listening to clients and understanding how they fit into the current national and local marketing climate, integrating the right mix of media channels and creative components, and respecting the important roles of budgets, relevant goals, and success metrics;- Create compelling designs for web presences, videos, social media, print and outdoor, direct mail, digital ads, and mobile apps that speak effectively to targeted audiences and work well with each other to help achieve measurable goals in the near term and enhance the brand in the long term;- Direct a team of internal and external partners to build, deploy, and assess creative components across multiple online and offline channels for both paid and earned media – on time and on budget;- Connect the various stakeholders in an organization’s success – from freelance animators to IT providers to copy writers, media buyers, web and app designers, and C-level executives – to ensure a smooth flow of communications and expectations;- Harness the latest thinking and available tools across a wide variety of disciplines that includes: social media | IP-targeted web advertising | inbound marketing | metrics reporting and analysis | usability testing | mobile messaging and advertising | search engine optimization | the role of mobile apps | tailoring creative design and messaging to play to the strengths of each media platform or outlet.