Glenn Elliott Email & Phone Number

Verona, Nj, Us

Edison, New Jersey, Us

• Develop and implement comprehensive SEO strategies to improve search engine rankings and visibility.• Collaborate cross-functionally with Engagement, Content, SEM, and Marketing teams to define and prioritize SEO requirements and roadmaps, ensuring alignment and maximization of efforts across digital platforms.• Monitor key SEO performance indicators (KPIs), analyze trends, and communicate the impact and insights of SEO efforts to senior leadership.• Oversee both onsite and offsite optimization projects, including performance reporting and analysis.• Conduct in-depth keyword research to inform and guide content creation and optimization strategies.• Stay updated on the latest SEO, digital marketing trends, and integrated marketing strategies to maintain competitive advantage.• Track and analyze redirects, click-through rates, bounce rates, and other relevant SEO KPIs to inform strategy adjustments.• Identify and address SEO issues and deficiencies, implementing timely and effective solutions.• Execute daily SEO tasks, including monitoring news and trends, performing keyword and content gap analyses, optimizing existing content, and conducting competitor analysis.• Apply SEO best practices, such as optimizing meta tags, ensuring SEO-friendly page elements, creating targeted keyword lists, and enhancing link architecture.• Educate and train stakeholders on SEO principles and best practices to foster a knowledge-driven approach within the organization.• Work directly with clients to plan and implement tailored SEO strategies that drive measurable results, providing regular performance updates and reports.• Provide support to Digital Engagement, Digital Content, and Marketing teams with SEO-related requests and projects, ensuring a cohesive and integrated approach to digital marketing efforts.

Edison, New Jersey, Us

• 15 years of experience in digital engagement, integrated marketing, product development and prototyping, social media management, contact management, information architecture, information technology, customer relationship management, and website/mobile app creation and maintenance.• Pioneering Content and SEO pest practices for Artificial Intelligence (AI) LLMs, includingChaGPT-4 Google Bard and Bing. This includes engineering AI prompts, researching and analyzing trends to create engaging and SEO friendly content, testing and validating AI performance, integrating prompt libraries into workflows, and staying updated on AI technology advancements.• Implemented technical SEO best practices and increased organic traffic and conversions within six months.• Successfully managed multiple projects simultaneously and integrated the goals of diverse stakeholders.• Effectively managed external vendors, delivering diverse digital platforms that have worked for patients, consumers and team members.• In-depth understanding of analytics (Google Analytics) and reputation management tools.Proficient in digital technology tools, including content management systems (Sitecore).• Solid grasp of digital content creation, applying the standards of strong usability and user experience principles.• Certified in usability experience and demonstrate expert knowledge of UX and UI principles.• Proficient in information technology skills, including basic programming of HTML, working knowledge of APIs and Web Services.• Knowledge of product development in digital tools, including research, design, and prototyping.• Skilled at synthesizing short-and long-term planning with strong communication and project management abilities.

True North Digital Solutions is a full-service digital marketing agency. We provide strategy, design, content development, marketing plan implementation, digital advertising management and UI/UX design consultation.Expertise and services include Content Marketing Strategy and Implementation, Social Media Marketing, SEO, SEM, Google AdWords Campaign Development and Implementation, Google Analytics and Website Usability Analysis.We work with small to mid-sized organizations on strategic digital marketing capaigns (SEM/PPC, SEO, Email, Online Branding, Display Advertising) and social media intitatives (Twitter, LinkedIn, Facebook, Snapchat, Tumblr) to create and improve brand positioning and revenue generating programs. Examples of recent client initiatives and projects include: • Developed comprehensive content marketing plan, utilizing the PESO model, with 30-day, 6 months and 1-year benchmarks and deliverables.• Created email marketing campaigns for a HR client in their CRM, Ascendify and tested Benchmark Email for an alternative service. Utilized A/B and multivariate testing across multiple segments to achieve open rate and sign-up goals.• Conducted social media audit that resulted in a reboot of client’s Twitter and LinkedIn accounts, launch of Facebook page and redesign of blog. Established a social media calendar and set up Sprout Social for management and automation.• Launched Google AdWords campaign with ongoing account management.• Conducted website usability tests, developed landing pages aligned with new goals, and integrated Google Analytics with custom dashboard and relevant KPIs.

Rockaway, Nj, Us

• Consistently delivered customer activation goals and revenue targets for Acclivity (formerly MYOB) SMB accounting solutions AccountEdge US ($3MM/year) and AccountEdge Canada ($2MM/year).• Launched Checkout Point of Sale to a global market. Achieved three-year growth from introduction to the industry leading point of sale solution for Mac, with revenue of more than $3MM/year.• Built extensive network of Checkout channel partners, certified consultants and exclusive distributors in North America, Europe, Asia, Australia and Africa.• Launched AccountEdge Canada with a go-to-market strategy that included business case development, product positioning and vision, sales and marketing plans, and competitive market analysis. Delivered growth and revenue goals, becoming the third largest desktop accounting solution in two years. • Developed comprehensive NetSuite and SurveyMonkey email marketing campaigns that utilized A/B and multivariate testing and customer segmentation. Achieved target open rates, CTR and retention goals. • Created Google AdWords campaigns (including remarketing, display and mobile) from the ground up, across all product lines. Achieved results in CTR, Conversion Rate, CPA, CPC and Impressions. • Managed the SEO of http://accountedge.com and http://www.checkoutapp.com, coordinating with the web development team to deliver rankings, referrals and links. • Managed the social media team and the rollout of Facebook, Twitter, YouTube and Tumblr, for AccountEdge and Checkout. Responsible for content development, brand voice, monitoring results and utilizing the data to identify opportunities. • Negotiated product assortments, revenue goals, gross margin goals, returns and ad co-op with all channel accounts, both brick and mortar and online. Accounts included Apple Retail Stores US & Canada, Apple.com, OfficeMax, Fry's, Amazon, PC/Mac Mall and PC/Mac Connection.

Cremorne, Victoria, Au

Provided leadership, direction and support for the development and creation of product and campaign resources targeted toward strengthening MYOB's presence in the online and retail market space. Responsible for developing plans to drive revenue growth via channel partners and e-commerce.

Woodcliff Lake, Nj, Us

• Developed merchandising strategies across multiple seasonal categories and candy/food to achieve sales and gross margin goals while enhancing brand positioning • Managed day-to-day merchandise programs, vendor relationships, store merchandising, inventory management, markdowns and marketing in accordance with the category strategic plan.• Created new business concepts to ensure future growth and improve in store experience. (i.e. Cinco de Mayo, Chinese New Year, Oscars).• Sourced new vendor relationships to develop cohesive and competitively priced assortments.

New York, Ny, Us

• Created the Macy’s Thanksgiving Day Parade themed merchandise category, starting with the parade globe and growing it into a $25MM opportunity.• Developed and achieved sales, gross margin, and turn plans across multiple departments.• Managed all phases of procurement, product development, assortment planning, brand management, advertising, promotion strategies, and trend forecasting. • Collaborated with the Federated Team to develop private label opportunities. • Mentored and developed Assistant and Associate Buyers.

Montvale, Nj, Us

Focal point for the vacuum cleaner and air conditioner product lines developed marketing and sales strategies, achieved market share and sales growth objectives, collaborated with factories for product planning and development, and executed launch of products into targeted sales channels. • Leading customer sales negotiations.• Performing product presentations in conjunction with sales force.• Interfacing with factories on business, delivery, technical and quality issues.• Gathering, evaluating, and analyzing competitive information.• Preparing semi-annual product line business plans.• Directing and coordinating new product introductions and product changes.