Glenn Felder Email & Phone Number

Needham, Massachusetts, United States

Managing strategic, tactical, and relationship goals for Tripadvisor's largest Americas-based advertising partners, with +$150m book of business in 2022, annualizing to $200m in 2023 Driving average annual growth of +20% since 2020, including 2023 YTD Co-leading development of annual account strategy and leading tactical initiatives to achieve strategic goals Constantly identifying areas for improvement and proactively implementing creative solutions e.g. created new initiative to measure sentiment across all top accounts; proactively worked with Product and Operations teams to expand scope so results could be used to drive annual Product roadmap and org-wide KPIs Leading and supporting cross-functional coordination between Product, Engineering, and Operations teams to solve for partner pain points and drive revenue throughout the business

Atlanta, Georgia, United States

Leading a curriculum focused on teaching life skills and self esteem during summer camp program, teaching youth age 8 through early adulthood: - Emotional regulation and coping mechanisms - Building confidence and self-worth - Safety, including: identifying trusted adults, internet safety, gun safety, etc. - Identifying physical, emotional, and sexual abuse, and how to disclose if experiencing abuse - Developing respect, responsibility, and resilience Consulting on the curriculum and lesson plans, creating new materials and activities to reinforce lessons Led the creation of a new lesson plan to teach safety in interactions with law enforcement

Greater Boston

Primary tactical point of contact for book of business including North and South American Online Travel Agencies, supporting meta search Hotels CPC and CPA advertising on TripAdvisor Managing execution of strategic initiatives and maintaining campaign health for partners in 60+ global points of sale Working closely with Analytics Managers to monitor all areas of performance, troubleshoot unexpected behavior, and identify growth opportunities Managing strategic and revenue-driving projects Supporting implementation of CPA bidding product, allowing key partners to remain online during pandemic with minimal risk Organizing planning process and co-leading Quarterly Business Reviews, working sessions, and other regular meetingsz Primary subject matter expert on reporting, Salesforce operations, and process improvements for Meta Success team

Greater Boston Area

Managing performance for major North American Online Travel Agencies in Tripadvisor's Meta advertising channel and on Digital Media campaigns across Tripadvisor Media Group. Main point of contact for Expedia Group brands such as Travelocity, Orbitz, and Hotwire, and a supporting member of the account team responsible for brand Expedia, Hotels.com, and others.

Greater Boston Area

Supporting the Key Accounts team with the management and optimization of Expedia Group's performance in TripAdvisor's Hotels Meta Search Auction

Greater Boston Area

Tel Aviv Area, Israel

-Completed analysis of auto industry trends for one of Israel’s largest vehicle distributors with recommendations based on extensive research -Revised language in marketing materials and e-learning course content -Researched and identified potential strategic partners for new business venture -Assessed breadth and effectiveness of digital tools within the company -Advised Hackathon participants in the development of ideas and business models to present to international bank client for adoption -Worked both independently and on teams, incorporating feedback and completing deliverables on time -Completed all projects while learning the unique SIT method and applying new tools to my work

Greater Atlanta Area

-Implemented and customized CRM software to improve functionality of the sales and marketing teams -Provided end user training to sales and marketing teams to ensure seamless transition to new system -Developed relationships with over 30 clients to proactively solve problems and increase customer retention -Analyzed effectiveness of B2B marketing campaigns to eliminate low ROI spending -Secured strategic partnerships with three bank and credit union associations to generate brand awareness -Represented CheckAlt at FinTech conferences to generate awareness and connect with potential customers

Greater Atlanta Area

Responsible for the safety and wellness of foster children age 8-12 full-time for a week during the summer as well as during single-day outings throughout the year. -Mentoring children in areas such as self-esteem building, resilience, managing anger, and personal safety

Greater Atlanta Area

Oversaw all operations of Emory University's Beta Kappa chapter of the Pi Kappa Alpha fraternity. As president I: -Devised and rolled out 3-year strategic plan -Oversaw a $38,000 budget, internal operations, recruitment, and philanthropy -Increased membership by 22% over a 12-month period -Introduced and successfully implemented a strict no hazing policy -Initiated cultural change with increased emphasis on diversity, respect, and safety

Greater Atlanta Area

Researching and designing a revenue-generating career services program for college graduates. Assisting with packaging an existing addiction support program for use by other organizations.

Greater Atlanta Area

Developed strategic plan for recruitment Oversaw the implementation of recruitment plan Planned recruitment activities Increased new member class size by 120% over previous year

Greater Atlanta Area

Assisting in the planning and execution of programs for executives of both local and national companies Creating, improving, and documenting processes for executing programs Developed case studies to promote effective programs

Bachelor Of Business Administration (Bba), Marketing

Bachelor Of Arts (Ba), Film Studies